Marketing Manager, Microsoft Ads

eBay; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

eBay is seeking a Marketing Business Analyst in Toronto to drive the global Paid Search strategy and manage Microsoft Ads campaigns. The role involves data analysis, campaign optimization, and stakeholder collaboration in a dynamic environment, making it an exciting opportunity for data-driven problem solvers. This position supports eBay’s mission to connect buyers and sellers while enhancing marketing efficiencies.

Benefits

Maternal & paternal leave

Paid sabbatical

Comprehensive benefit programs

Qualifications

• 2-5 years of professional experience in marketing analysis.
• Ability to conceptualize business problems and solve them through data analysis.
• Strong oral and written communication skills.

Responsibilities

• Campaign execution, optimization, and ongoing monitoring.
• Analyze campaign performance, contextualize trends, spot opportunities for improvement.
• Collaborate with cross-functional teams to meet marketing goals.

Skills

Data analytics

Project management

Campaign Management

Education

Bachelor’s degree in business, finance, applied mathematics or related field

Tools

SQL

Excel

R

Scala

Python

Job description

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of hardworking problem solvers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the team and the role:

We are seeking a dedicated Marketing Business Analyst to shape and implement our global Paid Search strategy. You will be responsible for driving day-to-day operations, reporting, budgeting, and optimization of eBay’s Microsoft Ads Shopping & Text Ad campaigns within the Global Marketing team. Microsoft Ads is a significant & growing part of eBay’s broader Performance Marketing organization and stands as one of the key potential growth drivers for the business. With unmatched inventory, eBay is unique among online retailers, and with huge scale, comes substantial marketing investments to connect sellers and buyers. Our mission is to 1) develop efficiencies through continuous testing and scaling, 2) mature standard processes across markets, and 3) strategically invest in platforms and tools to improve operations. This is a phenomenal opportunity for an individual who is diligent, enjoys working with a hardworking team, is methodical, takes ownership, and can quickly synthesize critical metrics.

What you will accomplish:

1. Campaign execution, optimization, and ongoing monitoring
2. Define/lead campaign objectives in a fast-paced, constantly evolving environment
3. Analyze campaign performance, contextualize trends, spot outliers, opportunities for improvement
4. Influence campaign strategy – staying aligned and working towards achievable outcomes
5. Work with cross-functional teams to apply expertise, decipher technical requirements and inform solutions
6. Collaborate with business stakeholders to establish clear marketing goals and results
7. Ad hoc issue investigation and quantification of business impact
8. Communicate results consistently and clearly
9. Contribute to test ideation – hypothesis, measurement, design
10. Build and organize regular reporting documents and status updates

Top 3 Skills

• Data analytics -- Strong data mining skills, proficient with Excel, SQL, adept at data visualization & problem solving with a data-first approach
• Project management -- Experience with planning and leading projects end-to-end
• Campaign Management – Experience with setup and day-to management of marketing campaigns within Microsoft Ads

What you will bring:

• Bachelor’s degree in business, finance, applied mathematics or related field preferred
• 2-5 years professional experience
• General knowledge of Paid Search Marketing a plus
• Ability to conceptualize business problems and solve them through data analysis
• Curious in nature and enjoys sleuthing data to identify insights
• Works well independently while maintaining collaborative relationships with team
• Strong oral and written communication skills – comfortable presenting to groups
• Strong personal work ethic, including personal initiative and ownership
• Ability to lead multiple projects simultaneously and balance priorities
• Experience with SQL scripting and self-serving on data from multiple data platforms
• Working knowledge of analysis techniques -- regression, clustering, prediction
• Hands-on experience with R, Scala, Python or equivalent tools a plus
• Microsoft Ads, AdWords & other online marketing platform experience a plus

Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.

Here at eBay, we love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about eBay’s Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/

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