Marketing Manager, Industry

BDO; Vancouver; Hybrid; CAD 92,000 - 138,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to lead innovative marketing strategies across Canada. In this pivotal role, you will develop impactful marketing campaigns that drive growth and enhance the firm's reputation. You will collaborate closely with national leaders, leveraging insights to influence marketing strategies and ensure alignment with business goals. This role offers a unique opportunity to thrive in a people-first culture that values personal and professional growth, making a significant impact on the firm's success while enjoying a competitive salary and benefits package.

Benefits

Flexible Benefits

Personal Time Off Policy

Wellness Initiatives Reimbursement

Community Engagement Opportunities

Qualifications

• 3-5 years of marketing experience at the manager level.
• Proven track record of executing successful marketing plans.

Responsibilities

• Develop and execute marketing campaigns aligned with growth objectives.
• Collaborate with leadership to ensure business alignment.

Skills

Marketing Strategy

Stakeholder Management

Project Management

B2B Marketing

Data Analysis

Communication Skills

Digital Marketing

Education

University Degree in related subject

Tools

Marketing Automation Tools

CRM Software

Job description

Putting people first, every day

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth.

Your Opportunity

We are looking for a Marketing Manager, Industry to lead and execute our marketing strategy for priority industries across Canada.

You will be responsible for developing and executing high impact marketing plans, managing budgets and resources, and ensuring the deadlines and results of your marketing campaigns are met. You will work closely with national leaders and internal teams to ensure business alignment and creative collaboration.

• Develop and execute marketing campaigns that support the industries’ strategy and growth objectives
• Establish and maintain trusted advisor relationships with industry leadership and related stakeholders
• Use a proactive approach to influence and advise leadership on marketing strategy and plans
• Leverage market and client insights and marketing best practices to ensure initiatives are cohesive, impactful and responsive to market conditions
• Plan, oversee, execute, and evaluate marketing campaigns across various channels and marketing tactics to drive full funnel outcomes for target audiences
• Ensure marketing initiatives align with the brand strategy so that they build, enhance and protect the firm’s reputation and market position
• Collaborate closely with the Marketing Centres of Excellence (COEs) throughout the planning, execution and reporting phases
• Ensure operational excellence through alignment on best practices, budget and invoice management, and effective, tech enabled processes
• Foster a collaborative and inclusive work environment

How do we define success for your role?

• You demonstrate BDO's core values through all aspects of your work: Integrity, Respect and Collaboration
• You understand our client’s industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high quality work
• You identify, recommend, and are focused on effective service delivery to our clients
• You share in an inclusive and engaging work environment that develops, retains and attracts talent
• You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
• You grow your expertise through learning and professional development

Your Experience and Education

• University Degree in related subject
• 3-5 years of marketing experience at the manager (or equivalent) level
• B2B/professional services knowledge and/or experience is an asset
• Proven track record of building and executing successful marketing plans and campaigns
• Proven track record of delivering on marketing KPIs and achieving full funnel results.
• Strong business acumen, curiosity and the ability to turn data into insights that drive strategy
• Excellent communication, stakeholder management, and interpersonal skills
• Strong project management and digital skills
• Ability to prioritize workloads and the flexibility to manage multiple tasks and deadlines

Salary range: $92,000 - $138,000/ year

Why BDO?

Our people-first approach to talent has earned us a spot among Canada’s Top 100 Employers for 2025. This recognition is a milestone we’re thrilled to add to our collection of awards for both experienced and student talent experiences.

Our firm is committed to providing an environment where you can be successful in the following ways:

• We enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada.

• We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development.

• We support your achievement of personal goals outside of the office and making an impact on your community.

Giving back adds up: Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.

Total rewards that matter: We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide flexible benefits from day one, and a market leading personal time off policy. We are committed to supporting your overall wellness beyond working hours and provide reimbursement for wellness initiatives that fit your lifestyle.

Everyone counts: We believe every employee should have the opportunity to participate and succeed. Through leadership by our Diversity, Equity and Inclusion Leader, we are committed to a workplace culture of respect, inclusion, and diversity. We recognize and celebrate the valuable differences among each of us, including race, religious beliefs, physical or mental disabilities, age, place of origin, marital status, family status, gender or gender identity and sexual orientation. If you require accommodation to complete the application process, please contact us.

Flexibility: All BDO personnel are expected to spend some of their time working in the office, at the client site, and virtually unless accommodations or alternative work arrangements are in place.

Our model is a blended approach designed to support the flexible needs of our people, the firm and our clients. It’s about creating work experiences that meet everyone’s needs and providing flexibility to adjust when, where and how we work to meet the expectations of our role.

Code of Conduct: Our Code of Conduct sets clear standards for how we conduct business. It reflects our shared values and commitments and includes guiding principles to help us make ethical decisions and maintain trust with each other, our clients, and the public.

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More information on BDO Canada’s Privacy Policy can be found here: Privacy Policy | BDO Canada

Ready to make your mark at BDO? Click “Apply now” to send your up-to-date resume to one of our Talent Acquisition Specialists.

To explore other opportunities at BDO, check out our careers page.

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Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above