Head of Direct eCommerce & Growth

Dyson; Toronto; Presencial; CAD 162.000 - 202.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Dyson Matching RSP contributions

Company Paid Life Insurance

Short-Term and Long-Term Disability

Employee Referral Program

Dyson Product Discounts

Paid Time Off including FloaterHoliday

Maternity Leave Program

Employee Assistance Program

Descripción de la vacante

Dyson Canada is seeking a Head of Direct (eCommerce) to define and deliver the growth strategy for our eCommerce and Direct-to-Consumer business in Canada. You will own the Direct P&L and shape the commercial strategy across Dyson Canada.ca, Dyson-owned stores, marketplaces, and Customer Care.

Working cross-functionally, you will drive sustainable growth, exceptional customer experiences, and strong commercial performance, elevating Dyson Canada's premium brand position while enabling scalable,

Formación

• 10+ years of eCommerce, digital commerce, and consumer growth leadership experience.
• Expertise in eCommerce trading, site merchandising, conversion optimization, and customer journey management.
• Strong commercial acumen with experience owning and managing P&Ls.
• Experience leading performance marketing, customer acquisition, and digital media strategies that drive growth.
• Understanding of CRM, lifecycle marketing, email marketing, and customer acquisition strategies.
• Experience developing affiliate marketing and partnership programs.
• Experience managing third-party marketplaces and platform partnerships.
• Proven success delivering growth within a premium consumer brand.
• Experience leading eCommerce businesses across owned channels and third-party platforms.
• Strong understanding of customer experience, consumer behavior, and digital commerce trends.
• Broad knowledge of eCommerce operations and infrastructure, including logistics, fulfillment, digital platforms, analytics, and marketing technology.

Responsabilidades

• Define and champion the long-term vision for Dyson Canada’s eCommerce and DTC business.
• Own the eCommerce and DTC go-to-market strategy, creating compelling reasons for consumers to buy Direct through differentiated products, services, experiences, and commercial initiatives.
• Develop the strategic roadmap for DysonCanada.ca and the broader Direct business, identifying opportunities for sustainable growth and customer engagement.
• Create alignment across the organization behind a clear growth agenda that supports both eCommerce performance and broader business objectives.
• Act as the steward of the Dyson brand across all Direct channels, balancing premium customer experiences with commercial objectives.
• Own the Direct business P&L, delivering revenue, profitability, and sustainable growth.
• Lead the commercial strategy and trading agenda for DysonCanada.ca and the broader Direct business.
• Develop integrated commercial plans across trading, marketing, operations, finance, and people.
• Lead forecasting, performance management, and trading reviews to deliver against ambitious growth targets and identify opportunities and manage risks.
• Ensure the capabilities, processes, and resources are in place to support continued growth.
• Balance short-term performance with long-term strategic objectives.
• Lead cross-functional execution of the eCommerce and DTC growth strategy across Marketing, Sales, Customer Service, Retail, Logistics, and Finance.
• Partner with Marketing and Category teams to develop go-to-market plans, media strategies, and customer acquisition initiatives that support business objectives.
• Ensure Direct priorities are embedded in product launches, commercial activations, and key business initiatives.
• Own the end-to-end customer journey across Direct channels, delivering a seamless premium experience that drives conversion, customer satisfaction, and NPS.
• Drive continuous optimization of DysonCanada.ca through consumer insights, analytics, and best practices.
• Respond with agility to changing customer, market, and competitive dynamics.
• Lead and develop a high-performing team focused on accountability, innovation, and continuous improvement.
• Evolve the capabilities, skills, and operating model required to support future growth.
• Strengthen eCommerce, digital, commercial, and operational capabilities across the business.
• Partner with regional and global teams to share insights, adopt best practices, and identify new opportunities.
• Champion innovation and continuous improvement to strengthen Dyson Canada’s competitive position.

Conocimientos

eCommerce leadership

Strategic planning

P&L ownership

Performance marketing

CRM & lifecycle marketing

Affiliate marketing

Marketplace partnerships

Premium brand growth

Cross-functional collaboration

Data-driven decision making

Descripción del empleo

Dyson Canada is seeking a Head of Direct (eCommerce) to define and deliver the growth strategy for our eCommerce and Direct-to-Consumer business in Canada. You will own the Direct P&L and shape the commercial strategy across Dyson Canada.ca, Dyson-owned stores, marketplaces, and Customer Care.

Working cross-functionally, you will drive sustainable growth, exceptional customer experiences, and strong commercial performance, elevating Dyson Canada's premium brand position while enabling scalable,