Marketing Manager — Growth, Lifecycle & Retargeting

JRS College of Business and Healthcare; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

JRS College of Business and Healthcare in Scarborough, ON, is seeking an energetic Marketing professional to own multichannel campaigns from segmentation to lifecycle execution. This hands-on role sits inside HubSpot, coordinating paid, organic, email and retargeting efforts to drive enrolments and lead quality.

You will design messaging, define audiences, automate workflows, and collaborate with Sales and Admissions to align storytelling with on‑the‑phone conversations.

Qualifications

• 4+ years in digital marketing with real ownership of campaigns
• Hands-on CRM automation experience (HubSpot strongly preferred)
• Strong copywriting for short-form channels
• Comfort with data — pulling numbers and analyzing funnel drop-off
• Fluent written English

Responsibilities

• Define and maintain segmentation and audience strategy across lifecycle stages
• Build and run multichannel campaigns (WhatsApp, SMS, email) end-to-end in HubSpot
• Design first-touch and ongoing engagement sequences with triggers and timing
• Own paid and organic channels, ensuring consistent messaging from ad to enrolment
• Develop lifecycle programs and referral initiatives: onboarding, activation, reminders, payouts
• Measure and report on opens, replies, meetings, enrolments and cost per enrolment; run A/B tests
• Coordinate with Sales, CRM and Admissions to align messaging with phone conversations

Skills

Digital marketing ownership

HubSpot CRM

Copywriting (short-form)

English writing

Job description

Department: Marketing Reports to: College Director Location: On-site (Scarborough, ON), hybrid or fully remote — all applications welcome Type: Full-time

Department: Marketing Reports to: College Director Location: On-site (Scarborough, ON), hybrid or fully remote — all applications welcome Type: Full-time

About the role

JRS College generates thousands of leads a month across Meta, TikTok, webinars, walk-ins and referrals. Most are never properly worked. Our first touch is often a cold call, roughly a third of paid leads never answer, and stalled leads quietly die in the database.

This role owns that engine. You decide who hears from us, on which channel, with what message, and when. You build the segments, write the flows, run the retargeting, and prove what worked.

It is a broad role. You will touch paid, organic, lifecycle, content and analytics, and you will be inside HubSpot every day. If you want to grow into owning marketing end to end, this is a role that will let you — the ceiling here is set by what you can deliver, not by how long you have been doing it.

This is a hands-on build role, not a strategy-deck role.

What you'll own

Segmentation and audience strategy

• Define and maintain the segmentation model across the full lifecycle: new lead, engaged, stalled, no-show, application started, deposit paid, enrolled, past student, referrer, ambassador
• Segment by program (PSW, ECA), by source (paid social, referral, walk-in, offshore) and by immigration status (study permit, work permit, PR/citizen, refugee) — each needs different messaging
• Own list hygiene, suppression rules and unsubscribe protection for high-value audiences such as the enrolled-student database

Multi-channel campaign execution

• Build and run WhatsApp, SMS and email campaigns end to end in HubSpot — templates, sequences, triggers, branching logic and timing
• Design the first-touch sequence that fires within seconds of form submission: video, brochure, qualifying question, booking link
• Own channel selection: what belongs on WhatsApp, what belongs on SMS, what belongs in email, and what should never go to a given segment

Retargeting and re-engagement

• Build automated win-back flows for every stalled stage — no reply, no-show, application abandoned, deposit not paid
• Run paid retargeting audiences off CRM segments and keep them synced
• Re-engage past students, past referrers and dormant leads with campaigns matched to where they stopped

Paid and organic support

• Work across Meta, TikTok and Google campaigns — audiences, creative briefs, landing pages and conversion tracking
• Keep message consistent from ad through to enrolment

Lifecycle and referral programs

• Own communications for the Ambassador and referral program: onboarding, activation, reminders, payout notifications
• Build the nurture that moves a lead from raw to sales-ready, so advisers open every call with context rather than cold

Measurement

• Report on open, reply, connect, meeting-booked, enrolment and cost per enrolment by segment and channel
• Run A/B tests on copy, timing, channel and offer, and act on the results
• Maintain attribution and campaign tracking so channel performance is defensible

Cross-team coordination

• Work with Sales, CRM and Admissions so messaging matches what advisers say on the phone
• Document flows, ownership and scope before build, and raise gaps early with the people who can close them

What we're looking for

We care more about range and appetite than years served. If you have done a smaller version of this well and want a bigger surface to run, apply.

Required

• 4+ years in digital marketing with real ownership of campaigns, not just execution against someone else's brief
• Working knowledge across most facets of marketing — lifecycle, paid, content, analytics — and genuine interest in the parts you have not done yet
• Hands‑on CRM automation experience (HubSpot strongly preferred): workflows, lists, properties, lifecycle stages, reporting. You can build a branching workflow without help
• Strong copywriting for short‑form channels; you write the messages, not just schedule them
• Comfort with data — pulling numbers, reading funnel drop‑off, changing the program based on what you find
• Fluent written English

Strongly preferred

• WhatsApp Business API or SMS at volume
• Paid retargeting with CRM‑synced audiences (Meta, Google)
• Education, admissions or another long consideration‑cycle sector
• Referral or ambassador program experience
• Working knowledge of CASL or similar consent regulation

How you work

• You raise problems early and directly, with the people who can solve them
• You document scope and ownership before building
• You are comfortable being measured on enrolments, not on campaign volume
• If remote: you keep your work visible without being chased