Marketing Manager

SPC Student Price Card; Toronto; On-site; CAD 70,000 - 95,000; Full time

Job summary

SPC Student Price Card is seeking a digital marketing leader to develop and implement comprehensive digital strategies across paid, owned, and organic channels from Vaughan/Toronto area. You will drive branding, lifecycle email campaigns, and AI-powered optimization, while mentoring a small team and aligning with brand voice.

You will collaborate with senior marketing leaders to optimize funnels, CRO initiatives, and performance insights, balancing brand growth with measurable outcomes in a

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 4–6 years of digital marketing experience (paid media, SEO, email, social, campaign management).
• Agency experience in a nice to have.
• Experience across both brand and performance marketing functions.
• Strong analytical skills with the ability to translate data into strategic recommendations.
• Experience managing agencies and cross‑functional stakeholders.
• Experience marketing to Gen Z or student audiences is an asset.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives and brand growth goals.
• Translate brand strategy into integrated digital campaigns across paid, owned, and organic channels.
• Conduct market research and audience analysis to inform targeting and channel strategy.
• Define channel mix and communication approach for key campaigns.
• Ensure all campaigns balance brand awareness with measurable performance outcomes.
• Use AI tools to generate, test, and refine copy and campaign tactics to improve performance outcomes.
• Drive AI adoption across the digital function to streamline creative production, enhance strategic planning, and improve operational efficiency.
• Design and execute email marketing campaigns to nurture leads and increase member retention.
• Segment email lists and build personalized lifecycle campaigns.
• Monitor open rates, click-through rates, conversion metrics, and retention performance.
• Optimize timing, content, and targeting based on data insights.
• Ensure all digital marketing content aligns with SPC’s brand identity, voice, and positioning.
• Partner closely with the Brand Marketing Director to refine tone of voice and messaging consistency.
• Maintain and evolve brand guidelines across digital channels.
• Oversee development and adherence to brand standards across voice, tone, visual design, and messaging.
• Collaborate with the Digital Growth Manager on optimization, budget allocation, and performance improvement.
• Lead communication strategy and channel planning across paid platforms (Google Ads, Meta, LinkedIn, etc.).
• Partner with Product to improve digital journey performance.
• Contribute to CRO initiatives and A/B testing strategies.
• Support optimization of key acquisition and conversion pathways.
• Track and interpret performance data across digital channels.
• Provide actionable insights to improve campaign effectiveness and efficiency.
• Support cross‑functional reporting and strategic performance reviews.
• Lead develop a team of approximately three digital marketing professionals, fostering a collaborative, accountable, and high‑performing culture.
• Provide clear direction, coaching, and regular feedback to support individual growth and team success.
• Set team priorities, manage workloads, and ensure projects are executed effectively while balancing business objectives and deadlines.
• Partner with the Brand Marketing Director on people management.
• Champion innovation, continuous improvement, and the adoption of AI‑powered tools and best practices to enhance team productivity and marketing performance.

Skills

Strategic thinker

Execution capability

Brand and performance integration

Data-driven

Clear communicator

Organized & detail-oriented

Adaptable

Brand and performance marketing

Agency management

Gen Z marketing

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

WordPress

Webflow

Shopify

Job description

Location

Vaughan (Vaughan Mills Area) or Toronto (Dundas & Bathurst Area)

Here's how you will impact SPC

• Develop and implement comprehensive digital marketing strategies aligned with business objectives and brand growth goals
• Translate brand strategy into integrated digital campaigns across paid, owned, and organic channels (such as linkedin, meta, google)
• Conduct market research and audience analysis to inform targeting and channel strategy
• Define channel mix and communication approach for key campaigns
• Ensure all campaigns balance brand awareness with measurable performance outcomes
• Use AI tools to generate, test, and refine copy and campaign tactics to improve performance outcomes.
• Drive AI adoption across the digital function to streamline creative production, enhance strategic planning, and improve operational efficiency.

Email Marketing & Lifecycle Management

• Design and execute email marketing campaigns to nurture leads and increase member retention
• Segment email lists and build personalized lifecycle campaigns
• Monitor open rates, click-through rates, conversion metrics, and retention performance
• Optimize timing, content, and targeting based on data insights

Branding & Brand Voice Management

• Ensure all digital marketing content aligns with SPC’s brand identity, voice, and positioning
• Partner closely with the Brand Marketing Director to refine tone of voice and messaging consistency
• Maintain and evolve brand guidelines across digital channels
• Oversee development and adherence to brand standards across voice, tone, visual design, and messaging

Strategic Oversight & Collaboration

• Collaborate with the Digital Growth Manager on optimization, budget allocation, and performance improvement
• Lead communication strategy and channel planning across paid platforms (Google Ads, Meta, LinkedIn, etc.)

Website & Funnel Optimization

• Partner with Product to improve digital journey performance
• Contribute to CRO initiatives and A/B testing strategies
• Support optimization of key acquisition and conversion pathways

Reporting & Performance Insights

• Track and interpret performance data across digital channels
• Provide actionable insights to improve campaign effectiveness and efficiency
• Support cross‑functional reporting and strategic performance reviews
• Lead develop a team of approximately three digital marketing professionals, fostering a collaborative, accountable, and high‑performing culture.
• Provide clear direction, coaching, and regular feedback to support individual growth and team success.
• Set team priorities, manage workloads, and ensure projects are executed effectively while balancing business objectives and deadlines.
• Partner with the Brand Marketing Director on people management.
• Champion innovation, continuous improvement, and the adoption of AI‑powered tools and best practices to enhance team productivity and marketing performance.

The soft skills you bring to the team

• Strategic thinker with strong execution capability
• Strong understanding of brand and performance integration
• Data‑driven and results‑oriented
• Clear communicator with strong stakeholder management skillsHighly organized and detail‑oriented
• Adaptable in a fast‑paced environment

Technical Proficiency

• Paid Media Platforms: Google Ads, Meta Ads Manager, LinkedIn Ads
• CMS & Website Management: WordPress, Webflow, Shopify

What you contribute to the team

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 4–6 years of experience in digital marketing (paid media, SEO, email, social, campaign management)
• 2-3 years of Agency experience in a nice to have
• Experience operating across both brand and performance marketing functions
• Strong analytical skills with the ability to translate data into strategic recommendations
• Experience managing agencies and cross‑functional stakeholders
• Experience marketing to Gen Z or student audiences is an asset

SPC is an equal opportunity employer and values diversity at our company. Our hiring process is inclusive of all candidates regardless of their race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or, disability status. Accommodations are available upon request for all aspects of the selection process.