Marketing Manager, Base Revenue & ARPU Playbook

Rogers Communications, Inc.; Toronto; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Health & well-being benefits

Donation matching

Paid time off for volunteering

Wealth Accumulation incl. Pension plan

Employee stock options

Generous employee discounts

Leadership development, Mentorship, &

Job summary

Rogers Communications, Inc. in Toronto is seeking a Marketing Manager for Base Revenue to drive ARPU growth and optimize base campaigns across the Rogers and Fido brands.

You will lead a cross-functional team to develop revenue growth strategies using 4P levers and data-driven decision making. The role demands strong program management, stakeholder influence, and the ability to turn insights into actionable campaigns in a fast-paced environment.

Qualifications

• 5+ years of experience in a marketing role.
• Bachelor’s degree in business or equivalent.
• Telecommunications experience is an asset.
• Strong MS Excel and PowerPoint experience.
• SAS is a nice to have but not required.
• Exceptional program management and stakeholder management skills.

Responsibilities

• Identify opportunities to boost base revenue and maintain a backlog of concepts.
• Lead ideation and execution of revenue playbook programs across Rogers & Fido, collaborating with channels, IT, digital, legal and finance.
• Interpret and monitor program performance and provide recommendations to maximize impact across tactics and channels.
• Champion continuous improvement to unlock base revenue opportunities while keeping the customer at the center of everything we do; analyze program performance and PIRs.
• KPIs include ARPU and churn outcomes.
• Create mid- to long-term strategy/roadmap rooted in market and customer insights to strengthen base revenue dynamics.
• Ingest automated customer journey programs and develop opportunities to enhance programs and revenue.

Skills

Marketing

Program management

Cross-functional collaboration

Education

Bachelor’s degree in business or equivalent

Tools

MS Excel

PowerPoint

SAS

Job description

Rogers Communications, Inc. in Toronto is seeking a Marketing Manager for Base Revenue to drive ARPU growth and optimize base campaigns across the Rogers and Fido brands.

You will lead a cross-functional team to develop revenue growth strategies using 4P levers and data-driven decision making. The role demands strong program management, stakeholder influence, and the ability to turn insights into actionable campaigns in a fast-paced environment.