Marketing Manager

ProMach; Vancouver; On-site; CAD 80,000 - 120,000; Full time

Job summary

Join Wexxar Bel as a Marketing Manager and drive impactful marketing strategies in a dynamic industrial environment. This role involves leading marketing efforts, developing strong brand awareness, and analyzing market trends to enhance business growth. Located in Vancouver, you will be part of a dedicated team at ProMach, advocating for innovative packaging solutions that shape the industry.

Benefits

Competitive Pay

Extensive Medical and Dental Coverage

Generous Paid Time Off

Life Insurance

Qualifications

• 5+ years in a marketing leadership role within manufacturing/industrial.
• Proficient with CRM and marketing automation systems.
• Able to travel up to 25%.

Responsibilities

• Lead development of marketing plan aligned with business objectives.
• Manage distribution channel partner relationships.
• Analyze market trend data to drive business growth.

Skills

Marketing Leadership

Brand Awareness

Content Development

Digital Marketing

CRM Systems

Social Media Proficiency

Education

Bachelor's Degree in Marketing

MBA with a concentration in marketing (preferred)

Tools

Salesforce

Microsoft Office Suite

Creative Adobe Suite (Illustrator, Photoshop)

Job description

Embark on a Rewarding Journey as a Marketing Manager at Wexxar Bel, a ProMach Company

At Wexxar Bel, a subsidiary of ProMach, we believe in turning visions into reality. We're not just about innovative packaging machinery; we're about igniting potential. Here, you'll find more than a job – you'll find a pathway to make a tangible difference in the world of industrial automation and packaging. Our team, diverse in skills and united in vision, is the driving force behind our success in delivering cutting-edge solutions to our customers. Ready to be a part of something bigger? Join us!

What You'll Do :

Strategic Responsibilities :

• Lead the development of the marketing plan that aligns with business objectives for new equipment sales and aftermarket business development.
• Collaborate with sales and operational leadership teams to define customer profiles to target and engage.
• Manage relationships with distribution channel partners by interfacing with their leadership team frequently to encourage brand promotion.
• Identify new and traditional marketing channels that will be successful at engaging target audiences (e.g., digital advertising, PPC, geo-fencing, IP targeting, industry trade publications, PR, etc.).
• Develop content with internal subject matter experts to increase brand awareness, differentiate our solutions in the market, build trust within our industry, and engage the target audience.
• Lead content development with outside industry / agency / vendor relationships for advertising, press relations, graphics, videography, imagery, and website development.
• Drive traffic and participation to various industry trade shows and events (in-person or virtually).
• Analyze market trend data to assist the organization in identifying where resources should be focused for business growth.

Tactical Responsibilities :

• Maintain and update digital content for social media accounts, website pages, sales presentations, distributor content repository, and other marketing collateral.
• Develop and manage the annual marketing budget that executes your marketing plan efficiently.
• Capture and edit video and image assets for company solutions and initiatives as needed.
• Create and execute digital campaigns through our digital automation platform.
• Record and organize KPIs of various marketing initiatives for monthly reporting.

Who We're Looking For :

• 5+ years in a marketing leadership role, preferably within a manufacturing / industrial environment, demonstrating mastery of the responsibilities listed above.
• Proficient with CRM and marketing automation systems, preferably within Salesforce.
• Proficient in content management and web-based analytics systems.
• Proficient in Microsoft Word, Excel, PowerPoint, and Outlook.
• Proficient in various social media platforms and paid ad campaigns (e.g., YouTube, LinkedIn, Instagram).
• Able to travel up to 25%.
• Bachelor’s degree in marketing (MBA with a concentration in marketing preferred).

Preferred Experience (not required) :

• Creative Adobe Suite : Illustrator, Photoshop, InDesign, and / or Premiere Pro.
• Social Media Management Platforms.

Benefits :

As a Wexxar Bel employee, part of the ProMach family, your total compensation goes beyond the paycheck. It includes competitive pay, extensive medical and dental coverage, life insurance, and a generous paid time off program. Wexxar Bel is dedicated to creating an accessible and inclusive workplace. Accommodations are available on request during the recruitment process.

About Wexxar Bel :

Wexxar Bel, a ProMach brand located in Richmond, BC, specializes in cutting-edge case erecting, sealing, and tray forming machinery for the corrugated container packaging industry. Our innovation knows no bounds, and we pride ourselves on delivering solutions that meet the diverse needs of our customers. Learn more about our parent company, ProMach, at ProMachBuilt.com.

Join Our Team :

Be a part of Wexxar Bel, where your role is more than a job – it's the start of a fulfilling journey. We can't wait to see what you'll bring to our team!