Marketing Manager

Ecom North; Toronto; On-site; CAD 70,000 - 110,000; Full time

Job summary

Ecom North in Toronto is seeking a Marketing Manager who can write sales copy that converts and understands the founder mindset. You will craft landing pages, emails, and ad copy that sell our membership and events, while helping the ads team optimize performance and test new angles.

You’ll also create on-camera content, short-form clips for social, and newsletters, tracking reach and engagement to iterate our approach and expand our audience in Canada’s thriving DTC community.

Qualifications

• Strong, clear sales copywriting across formats: landing pages, email, ads, social
• Comfortable analyzing ad performance data and giving actionable feedback
• Experience creating content and an audience of your own, even a modest one

Responsibilities

• Write sales copy for landing pages, email campaigns, and ad campaigns
• Provide real feedback to ads team and help optimize creatives
• Develop on-camera content and short-form social content; track reach and engagement

Skills

Copywriting

Ad feedback & testing

Content creation

On-camera presence

Analytics

Tools

Meta Ads Manager

Klaviyo/Mailchimp

Job description

Marketing Manager

Ecom North is Canada’s leading DTC-focused events and membership organization. We run must-attend summits across four markets and operate two founder communities for DTC operators who take their business seriously.

We're hiring a marketer who can write sales copy that converts and actually understands the founder on the other end of it. You'll write the words that sell our membership community and events, sharpen the ads that run alongside them, and help us show up well on camera and on social media.

What You’ll Own

Copywriting

• Write sales copy for landing pages, email campaigns, and our ad campaigns
• Write the Ecom North newsletter where we feature founder stories, partner stories, and must-know DTC news
• Write with a voice that understands our audience’s problems and how to position our products to solve those problems
• Write hooks, ad copy, and CTAs for paid social

Ads & Performance

• Give our ads team real feedback: what's working, what isn't, and why
• Get hands‑on with ad creative and copy when needed, not just reviewing it after the fact
• Help build a testing framework to find winning angles fast and kill what isn't working

Content & On-Camera

• Show up on camera when needed: event recaps, founder interviews, social content
• Produce short‑form content for Instagram and LinkedIn, repurposed from events, podcasts, and original shoots
• Track what drives reach and engagement, and adjust accordingly

What We’re Looking For

• Strong, clear sales copywriting across formats: landing pages, email, ads, social
• Based in Toronto or within driving distance to help with our in‑person events
• Good business acumen. You understand what a founder in our community needs
• Comfortable looking at ad performance data and giving real feedback, not just opinions
• Some experience creating content and an audience of your own, even a modest one
• Comfortable being on camera. You don’t need to be a performer, just willing
• Highly organized, able to manage multiple streams and deadlines at once

Nice to Have

• Experience marketing events, conferences, or community memberships
• A genuine interest in DTC ecommerce and the founder community
• Familiarity with Meta Ads Manager and reading performance data
• Experience with email platforms like Klaviyo or Mailchimp
• Basic video editing skills (CapCut, Premiere, or similar)
• AI native. We want to see what you’ve built with it, not just that you’ve used it

Who You Are

You write copy that converts, and you can explain why it worked. You understand founders, what keeps them up at night and what actually gets them to act. You’re comfortable looking at ad performance and saying what you’d change. You’ve built some kind of audience, even a small one, and you’re not afraid to be on camera when it counts. You want to be somewhere with a real audience, a strong brand, and the room to make your mark on it.

If your portfolio isn’t ready, we’d love to hear from you when it is.