Marketing Manager

Warner Music Group; Toronto; On-site; CAD 107,453,000 - 120,884,000; Full time

Benefits offered by this job

Access to analytics tools

Dynamic, collaborative environment

Job summary

Warner Music Canada is seeking a passionate Marketing Manager to lead high-impact campaigns for our country artists. You will translate creative vision into multi-channel plans and serve as the strategic lead for assigned artists.

Collaborate with artists, management, digital strategists, and partners to drive engagement, expand fanbases, and maximize commercial success, while managing budgets and measuring ROI with analytics tools.

Qualifications

• 3–5+ years of progressive experience in music marketing or related entertainment marketing.
• Understanding of the Canadian music landscape and streaming trends.
• Outstanding verbal and written communication; strong stakeholder management.
• Proven ability to manage multiple campaigns under tight deadlines with data-driven insights.

Responsibilities

• Develop and execute marketing strategies for single releases and album campaigns.
• Serve as primary liaison for artists, management teams, and WMG label partners.
• Plan digital marketing campaigns, content creation, and creator collaborations.
• Manage allocated marketing budgets and track ROI.
• Analyze streaming and social data to refine campaigns.
• Partner with DSP teams to build editorial playlist pitches.
• Oversee development of marketing assets to ensure brand consistency.
• Maintain open communication with artists and internal teams during launches.

Skills

Music marketing

Verbal and written communication

Organizational skills

Data-driven marketing

Audience insights

Tools

Chartmetric

Spotify for Artists

Meta Ads Manager

Google Analytics

Job description

Job Title

Marketing Manager

Reports To

sr. Director, Marketing

Department

Marketing

Location

Toronto, Ontario, Canada

Job Type

12 Month Independent Contract

Working Hours

37.5 hours per week

Hourly Pay Rate Range

$40-$45 /hour

Vacancy

New Position

Team Overview

Warner Music Canada is home to some of the most influential and innovative artists of our time. Our extraordinary roster of new and established recording artists is unparalleled, and our collective influence on music culture is without precedent. With a visionary approach toward discovering and nurturing musical talent, the Warner Music Canada family of labels is currently home to an impressive generation of major artists.

Role

Warner Music Canada is seeking a passionate, strategic, and agile Marketing Manager to lead high-impact marketing campaigns for our roster of diverse artists, with an emphasis on the country genre. In this role, you will serve as the strategic lead for assigned artists, translating creative vision into data-informed, multi-channel marketing campaigns. You will collaborate closely with artists, management teams, digital strategists, commercial partners, and internal departments to drive engagement, expand fanbases, and maximize commercial success.

Key responsibilities

• Develop, and execute marketing strategies for single releases, album campaigns, and project rollouts.
• Act as the primary marketing liaison for artists, their management teams, and WMG label partners, ensuring transparent communication and alignment on project goals.
• Work with teams to plan digital marketing campaigns, content & community-building efforts, media/press and creator collaborations.
• Manage allocated marketing budgets for assigned projects, ensuring cost-effective execution, and ROI tracking.
• Analyze streaming data (Spotify, Apple Music, Amazon), social media analytics, and audience insights to continuously refine and optimize campaigns.
• Partner with commercial/DSP teams to build compelling pitch narratives for editorial playlists, partner placements, and co-marketing opportunities.
• Oversee the development of marketing assets (creative assets, digital ads, out-of-home advertising, and promotional tools) to ensure brand consistency.
• Maintaining open, transparent communication with artists, management, and internal teams, especially during high-pressure launch cycles or project pivots.

Benefits and perks

• Opportunity to work with a globally recognized music company, influencing the careers of world‑famous artists.
• Collaborate with top talent, including artists, management teams, digital strategists, and commercial partners.
• Participate in multi‑channel marketing campaigns for a diverse roster of country artists.
• Access to performance data and industry analytics tools (Chartmetric, Spotify for Artists, Meta Ads Manager, Google Analytics).
• Dynamic and creative work environment with a culture built on curiosity, collaboration, and commitment.

About you

• 3–5+ years of progressive experience in music marketing, record label product management, digital agency work, or entertainment marketing.
• Understanding of the Canadian music landscape, current digital/social media trends, streaming platform algorithms, and fanbase dynamics.
• Outstanding verbal and written communication skills with high emotional intelligence, adaptability, and tact when working with artists and executive stakeholders.
• Exceptional organizational skills with a proven track record of managing multiple fast‑moving campaigns under tight deadlines.
• Experience leveraging data platforms (Chartmetric, Spotify for Artists, Meta Ads Manager, Google Analytics) to inform creative marketing strategy.
• Ability to navigate dynamic label environments with flexibility, clear boundary‑setting, and a focus on solutions.

About Us

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre‑spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands. Together, we are Warner Music Group: Independent Minds. Major Sound.

Equal Opportunity Statement

We are an equal opportunity employer that is committed to inclusion and diversity and will not discriminate against an applicant or employee on the basis of race, religious beliefs, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, age, record of offences, marital status, family status or any other protected grounds under applicable legislation. We are committed to working with and providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e‑mail to [e-mail] and let us know the nature of your request and your contact information. This position will require being in the office 4 days a week. We believe that an in‑office presence is critical for talent development, collaboration and building strong relationships.