Marketing Manager

OneVest; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

OneVest, a fast-growing technology company, is looking for a Marketing Manager to elevate its marketing initiatives. This role involves developing multichannel lead generation strategies, managing digital campaigns, and collaborating with teams to enhance brand visibility. Candidates should have a strong marketing background, especially in digital marketing, and proven skills in managing effective campaigns.

Benefits

4 weeks of vacation plus company-wide shutdown between Christmas and New Year

Comprehensive Group Health, Dental, and Vision Benefit Plan

Employee Stock Option Purchase Plan

Flexible working environment

Qualifications

• 5 years of experience developing and executing data-driven B2B SaaS marketing programs.
• Exceptional written and verbal communication skills.
• Strong understanding of the marketing funnel from lead generation to conversion.

Responsibilities

• Develop and execute multichannel lead generation strategies.
• Track and analyze marketing metrics to assess campaign effectiveness.
• Manage the digital health through SEM and SEO strategies.

Skills

Business Development

Customer Service

Market Research

Customer Relationship

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

Hubspot

Asana

Canva

Google Analytics

Webflow

Job description

OneVest is a fastgrowing technology company on a mission to Power the Worlds Wealth by revolutionizing how financial institutions deliver wealth management services. We are an innovative team that thrives on creativity collaboration and the pursuit of excellence. Weve been listed as one of Forbess best startup employers and named on the WealthTech100 list for 2024. OneVest is backed by notable investors including Salesforce Ventures Allianz Life Ventures TIAA Ventures OMERS Ventures Fin Capital Deloitte Ventures and more. If youre passionate about finance technology and making a real impact this is the perfect opportunity to be part of something big.

We are seeking a highly skilled and resultsoriented Marketing Manager to help take our marketing initiatives to the next level as we enter a new phase of growth. Reporting to the Head of Marketing this high visibility role will cover a wide range of activities across marketing. The ideal candidate will have a strong background in various aspects of marketing with a key focus area in digital marketing. The role will require knowledge and expertise in understanding and managing; SEO SEM Google Ads and social (i.e. LinkedIn Ad) campaigns and driving lead generation through outreach and email marketing. Additionally the Marketing Manager will be responsible for the corporate website and driving a content calendar anchored to the GTM strategy for the organization. If you have a passion for building brand awareness and marketing strategies while also knowing how to and enjoy executing them at a tactical level this position is for you!

What youll be doing :

• Develop and execute multichannel lead generation strategies to generate highquality prospects for the sales team.
• Track and analyze marketing metrics to assess campaign effectiveness and optimize for better results.
• Optimize the marketing funnel from awareness to conversion ensuring the seamless flow of leads across channels.
• Manage the digital health through SEM and SEO strategies
• Drive paid media campaigns through digital advertising (i.e. Google Ads LinkedIn etc.)
• Plan and execute successful inperson and virtual events including conferences webinars trade shows and corporate functions.
• Craft a social media strategy and execute that strategy with engaging posts. Develop highquality content for digital and offline channels including blog posts whitepapers reports case studies and social media
• Write distribute and manage press releases to enhance the companys visibility by pitching to relevant media.
• Collaborate with other teams at the company including Product Product Marketing and Sales to ensure effective messaging and strategies.

What we are looking for :

• 5 years of experience developing and executing datadriven B2B SaaS marketing programs
• Experience in SaaS Financial services and / or FinTech
• Experience using tools such as Hubspot Asana and Canva
• Experience with Google Analytics and Google Ads is a plus
• Bachelors degree in Marketing Business Communications or a related field
• Exceptional written and verbal communication skills including the ability to craft engaging content and press releases.
• Strong understanding of the marketing funnel from lead generation to conversion.
• Proficiency with marketing automation platforms like Hubspot and tools like Webflow.
• Strong project management skills with the ability to handle multiple tasks simultaneously.
• Proven experience in managing and executing marketing campaigns across various channels both digital and offline.

Compensation : CAD $7090K

What Its Like To Work With Us :

• Culture : Its fun rewarding fastpaced and we build cool stuff too!
• Vacation : 4 weeks of vacation in addition to a company wide shutdown between Christmas and New Year
• Flexibility : A flexible & hybrid working environment
• Health & Wellness : Comprehensive Group Health Dental and Vision Benefit Plan right from the start
• Equity : Employee Stock Option Purchase Plan

Sound like a good fit Apply today!

Dont meet every single requirement We encourage you to apply anyways. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we would still like to review your resume. You may be just the right candidate for this or other roles.

OneVest is dedicated to fostering a diverse equitable and inclusive workplace. We encourage applications from individuals of all backgrounds including those with visible and nonvisible disabilities. If you require accommodations at any stage of the recruitment and selection process please reach out to and well be happy to support you.

Required Experience :

Manager

Key Skills

Business Development,Customer Service,Apache,Market Research,Customer Relationship

Employment Type : Full Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 70 - 90

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