Marketing Manager

StudyIn; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

StudyIn Canada is seeking a Marketing Manager to lead in-market activity, driving demand and brand strength across Canada. You will translate global strategy into locally relevant campaigns, working with the Country Manager and Global Marketing to optimize channels and messages for student recruitment.

You will own the annual marketing plan, manage events, partnerships and content that engages universities, schools, and prospective students, while tracking ROI and performance.

Qualifications

• Marketing leadership experience in education or student mobility is preferred.
• Strong commercial acumen with ability to drive leads and enrolments.
• Data-driven mindset with ability to report ROI.

Responsibilities

• Own local marketing performance against student, revenue and commercial targets.
• Develop the annual country marketing plan aligned to commercial priorities.
• Identify opportunities to increase demand, conversion and market share.
• Report marketing performance and ROI.
• Collaborate with Country Director and Global Marketing to adapt campaigns for Canada.

Job description

About The Company

StudyIn is one of the world’s leading international education and student mobility organisations, helping students unlock life-changing opportunities through global education. Since 2006, we have supported more than 1.3 million students on their journey to study overseas, building trusted partnerships with leading universities across the UK, USA, Canada, Australia, New Zealand, Ireland and Dubai.

Today, our global network spans more than 40 countries and includes over 500 colleagues, combining local expertise with international reach to support students at every stage of their journey. Through expert counselling, admissions support, visa guidance, university partnerships and premium services, we help students make informed decisions about their future and achieve their academic and career ambitions.

As we continue to grow through innovation, strategic partnerships and acquisitions, we are evolving beyond traditional student recruitment to build a broader student mobility platform that supports students throughout their international education journey.

Canada is an important market for StudyIn, supporting hundreds of students each year to pursue their academic and career ambitions through higher education in the UK and other leading study destinations. The Canadian market is particularly strong in specialist subject areas, including law and medicine. Our experienced StudyIn Canada team provides expert guidance and a range of enhanced and premium services designed to support students applying to these highly competitive programmes.

About The Role

The Marketing Manager is responsible for leading all in-market marketing activity for the StudyIn Canada operation, driving commercial performance, building local demand and strengthening the StudyIn brand across the Canadian market. Working closely with the StudyIn Canada Country Manager, Sales Managers and the Global Marketing team, the role is accountable for delivering high-quality student leads, supporting branch performance and increasing marketing contribution to enrolments.

Acting as the commercial marketing lead for StudyIn Canada, the role translates global strategy into locally relevant marketing that delivers commercial results. The Marketing Manager is expected to use deep customer, competitor and market insight to adapt global campaigns, messaging, creative assets and channel plans for the Canadian market, operating within agreed brand guidelines while retaining the autonomy to determine the most effective local approach.

Key Responsibilities

Commercial Planning & Performance

• Own local marketing performance against student, revenue and commercial targets.
• Develop the annual country marketing plan aligned to commercial priorities.
• Identify opportunities to increase demand, conversion and market share.
• Report marketing performance and ROI.
• Work alongside the Country Director to develop market growth strategies, annual business plans and commercial priorities.

Local Demand Generation

• Plan and execute integrated local marketing campaigns.
• Deliver local activation across schools, events, partnerships and community engagement.
• Work with Global Growth Marketing to optimise paid campaigns.
• Drive destination diversification.
• Provide market insight, customer feedback and competitor intelligence to shape global marketing strategy, campaign development and proposition evolution.

Branch Marketing & Sales Enablement

• Partner with Branch Managers to identify local growth opportunities.
• Build local marketing plans for every branch.
• Support counsellors with campaigns, events and marketing materials.
• Ensure marketing activity directly supports sales conversion.
• Attend regular sales and branch performance reviews, identifying marketing actions to improve local performance.

Events & Partnerships

• Lead local events strategy.
• Maximise university participation.
• Build relationships with schools, corporate partners, community organisations, alumni and local influencers to increase awareness and demand.
• Identify local partnership opportunities.

Brand & Local Market Activation

• Champion consistent StudyIn brand execution across every local customer touchpoint.
• Adapt global StudyIn campaigns, messaging, creative assets and marketing materials to maximise relevance and effectiveness within the Canadian market.
• Apply sound commercial judgement to balance global brand consistency with local customer needs, cultural context and market opportunities.
• Develop locally relevant campaigns, content, PR, social media and student stories that strengthen awareness, engagement and conversion.
• Identify where global assets or campaigns require adaptation and work with central marketing teams to develop stronger locally effective solutions.
• Ensure all local marketing activity supports the positioning, proposition and commercial priorities of StudyIn Canada.

Marketing Operations

• Manage local marketing budget.
• Track campaign performance.
• Maintain CRM discipline.
• Ensure timely reporting.
• Manage local marketing budgets, ensuring investment is prioritised towards the highest commercial return.

Customer Insight & Market Intelligence

• Develop a strong understanding of local student behaviour, customer needs, market trends and competitor activity.
• Use customer insight and performance data to shape StudyIn Canada’s marketing plans and improve commercial effectiveness.
• Influence the evolution of StudyIn’s global campaigns, assets and propositions by providing evidence and insight from the Canadian market.
• Share local market learning and best practice across the wider StudyIn marketing organisation.

Leadership & Collaboration

• Coach and develop local marketing staff.
• Manage agencies.
• Build collaboration across country teams.
• Foster close collaboration between country marketing teams and central marketing functions.

KEY RELATIONSHIPS

Internal

• Country Director
• Global Marketing
• Branch Managers
• Counsellors
• Client Services
• Commercial Operations
• University Client Services / Partnership Team

External

• Universities
• Schools
• Event partners
• Agencies
• Media
• Community organisations

SUCCESS PROFILE

The Successful Candidate Will Be

• Commercially minded with a strong bias for action.
• Data driven.
• Understands local markets.
• Highly organised with strong project and stakeholder management skills.
• Comfortable working cross-functionally.
• Comfortable operating in a fast-paced, entrepreneurial environment.
• Student/customer focused.
• Demonstrates excellent marketing judgement, with the ability to balance global brand consistency with local market relevance.
• Able to operate autonomously within clear strategic and brand guardrails.
• Confident adapting global strategies and assets to improve performance in the local market.
• Comfortable challenging central assumptions when local insight and evidence support a different approach.

Ideal Background

• Consumer marketing
• Education
• Retail
• Hospitality
• Marketplace businesses
• Multi-site businesses
• Franchise businesses
• Professional services

KEY FY27 PRIORITIES

The Successful Candidate Will

• Deliver country marketing plan aligned to commercial targets.
• Increase local brand awareness and qualified lead generation.
• Improve lead quality and marketing contribution to enrolments.
• Strengthen branch-level marketing and sales enablement.
• Deliver a high-performing programme of events and local partnerships.
• Increase demand for strategic destinations through local activation.
• Build robust reporting and demonstrate marketing ROI.
• Act as the voice of the local market within the global marketing organisation.
• Demonstrate excellent marketing judgement, with the ability to balance global brand consistency with local market relevance.
• Establish a locally led StudyIn Canada marketing approach that adapts global strategy and brand assets to maximise relevance, demand and commercial performance.