Social Media & Content Specialist

Selling Social | Real Estate Marketing Platform; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Remote-friendly policy

Job summary

Selling Social, a real estate marketing platform, seeks its first dedicated marketing content creator to own posts that grow our audience and drive member acquisition. You’ll partner with the founder to transform ideas into finished reels and carousels, while managing the content calendar and posting cadence.

You’ll shape our content strategy, monitor trends, and help extend our reach across channels. This role offers a hybrid/remote-first setup with GTA-based travel to Toronto as needed.

Qualifications

• Experience with a large creator, DTC brand or agency.
• Proven results driving revenue on social media.
• Strong short-form video editing skills.
• Graphic design with an eye for aesthetics and brand.
• Deep understanding of social formats, trends and best practices.
• Creative instincts for ideation and strategy beyond execution.
• High-agency mindset and ownership of outcomes.

Responsibilities

• Edit high-quality short-form video for Instagram Reels (talking heads, demos, mixed formats).
• Design on-brand carousels and graphics in Canva or another tool.
• Own and manage the content calendar from idea to publish.
• Manage content across channels and ensure formatting and correctness.
• Keep an eye on Instagram trends and hooks; review analytics to inform future content.
• Contribute to content ideation, formats and scripting with the founders; manage email and paid ads.
• Build and improve workflows behind content.

Skills

Video editing

Graphic design

Social media strategy

Creativity & ideation

Ownership & accountability

Tools

Canva

Job description

Location: Toronto, ON | Hybrid/Remote

Job Type: Full-Time (open to part-time)

Compensation: C$60,000–$80,000

About Us

Selling Social is a digital membership that helps real estate agents attract clients on Instagram with done-for-you content templates, tools and training. We've served 1,000+ agents and grown our own Instagram to 100K+ followers by posting tactical, high-value content.

The Role

You’ll own Selling Social’s marketing content: the posts that grow our audience, generate leads and drive new member acquisition. You’ll partner with the founder and face of the business to take ideas, scripts and raw footage and turn them into finished reels and carousels, while managing the content calendar and making sure we post consistently across channels. As our first marketing hire, you’ll take on a lot of responsibility and have the opportunity to grow quickly with the company, from executing content today to shaping what we make and why.

What You'll Do

Content Production & Publishing

• Edit high-quality short-form video (talking heads, demonstrations, mixed formats) for Instagram Reels
• Design aesthetic, on-brand carousels and graphics in Canva or another design tool
• Own and manage our content calendar
• Manage content from idea to published post, ensuring every piece is on-brand, correctly formatted and free of mistakes

Creative Input

• Keep an eye on Instagram for trending formats and hooks
• Review account analytics and past content to inform what we make next
• Push for format experiments and bring fresh ideas to content planning sessions
• Contribute to content ideation, formats and scripting alongside the founders
• Manage other marketing channels such as email and paid ads
• Build and improve the systems and workflows behind our content

What We're Looking For

• You have experience working for a large creator, DTC brand or agency
• You have helped a creator, brand or clients get results and make money on social media (not just pretty feeds that don't move the needle)
• Strong short-form video editing skills
• Graphic design skills with an eye for aesthetics and brand
• Deep understanding of social formats, trends and best practices
• Creative instincts that can flex into ideation and strategy, not just execution
• High-agency mindset: you take ownership of outcomes, treat challenges as learning opportunities and solve difficult problems

Why Join Us

• Work directly with the co-founders of a fast-growing digital business
• Real room to grow from creator into a manager or head of content role
• Drive revenue and membership sales directly from the content you make
• Flexible, remote-first work policy

Real estate experience is not required. What matters is your ability to understand and create content that drives views and product sales.

The role can be primarily remote, but you must be GTA-based and able to travel to Toronto as needed for in-person work, product shoots, etc.

If you’re equal parts creator and social media strategist, this job is for you.