Marketing Manager

Kongsberg; Ottawa; On-site; CAD 62,000 - 115,000; Full time

Job summary

Kongsberg Geospatial Ltd. in Ottawa is seeking an experienced Marketing Manager for a 16-month contract to develop and manage targeted marketing programs.

You will lead digital marketing efforts, coordinate events, and support sales through cross-functional collaboration with product and technical teams. The role involves managing campaigns across channels, overseeing the company website and social media, and tracking performance to optimize the marketing budget.

Qualifications

• 5+ years in digital marketing or advertising
• Experience in software company marketing and defense market is desired
• Excellent communication and interpersonal skills
• Up-to-date on the latest trends and technologies in digital marketing
• Travel requirement less than 10% of the year

Responsibilities

• Manage brand and marketing programs across channels
• Lead end-to-end marketing campaigns and webinars
• Oversee digital marketing (website, social, email, content)
• Coordinate with Sales, BD, Product and tech teams
• Manage tradeshow engagements and vendor relationships
• Report on marketing performance and budget usage
• Create, edit and ensure consistent voice across channels
• Monitor and optimize marketing channels for ROI

Skills

Digital marketing

B2B marketing

Creative writing

Analytics

Social media

CMS/website

Job description

Salary Range: $62,000.00 To $115,000.00 Annually

About Kongsberg Geospatial

Based in Ottawa, Canada, Kongsberg Geospatial creates precision real-time software for mapping, geospatial visualization, and situational awareness. The Company’s products are primarily deployed in solutions to provide situational awareness for autonomous vehicles, first responders, and defense applications.

Over the course of three decades of providing dependable performance under extreme conditions, Kongsberg Geospatial has become the leading geospatial technology provider for mission-critical applications where lives are on the line. Kongsberg Geospatial is a subsidiary of Kongsberg Defence & Aerospace

What We’re Looking For

We are looking for an experienced Marketing Manager to join to team for a16-month contractto help develop and manage marketing programs in specific channels, support business objectives, provide sales support, manage tradeshows and advance brand-building.

Responsibilities for Marketing Manager

• Company Brand management responsibly
• Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
• Design and oversee all aspects of our digital marketing department including our web site and social media presence and content, marketing database, and email campaigns
• Book, promote, and support industry webinars
• Cross functional work with Sales, Business Development, Product and technical teams
• Oversee and manage our tradeshow engagements
• Report on efficacy of marketing channels and efforts and recommend marketing approaches to increase effectiveness of budget
• Prepare reports on our marketing campaign’s overall performance
• Create, proofread, and edit copy for various marketing channels, ensuring consistent voice
• Manage relationships with external vendors, such as for creative work, print, etc., to ensure high-quality and timely execution of marketing programs
• Manage marketing expenditures to allocated marketing budget

Qualifications for Marketing Manager

• Experience building complex marketing programs and reporting on the results
• Experience in B2B marketing
• Competence as a creative writer
• Strong problem-solving ability, including metrics-driven thinking
• In-depth knowledge of various social media platforms, best practices, and website analytics
• Working understanding of website content management systems and website hosting

Requirements:

• A minimum of 5 years’ experience in a digital marketing or advertising position
• Experience in software company marketing and experience in the defense market is desired
• Outstanding communication and interpersonal skills
• Up-to-date on the latest trends and technologies in digital marketing
• Travel requirement less than 10% of the year

The base salary range for this role is $62,000 - $115,000. Individual pay is determined by a number of factors including job-related skills, experience, internal equity and relevant education or training.

Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation, please notify us in the application process.