Marketing Manager

Skyline Group of Companies; Guelph; On-site; CAD 72,000 - 88,000; Full time

Benefits offered by this job

Performance bonus

Job summary

Skyline Group of Companies is seeking a Marketing Manager in Guelph, Ontario to lead marketing strategy for Skyline Living, driving awareness, leads, leasing activity and tenant retention across residential properties. You will collaborate with Leasing, Development and Marketing teams, shaping campaigns, positioning and performance to achieve vacancy goals.

The role requires 5–7 years of marketing experience, strong leadership, and expertise in SEO/SEM and Google Ads.

Qualifications

• Experience in marketing strategy, SEO/SEM, and real estate or vacancy-focused marketing.
• Strong leadership, presentation, and relationship management skills.
• Ability to interpret marketing data, measure campaigns, and manage multiple priorities.

Responsibilities

• Lead integrated marketing strategies for Skyline Living’s portfolio and new developments with target audiences, channels, budgets and KPIs.
• Build and develop the Marketing team, set priorities, coach performance and maintain standards.
• Collaborate with Leasing, Development and Marketing teams to optimize vacancy pressures and market opportunities.
• Oversee cross-functional campaigns, messaging and assets across digital and traditional channels.
• Manage campaign planning, budgets, timelines, agencies, launches and post-campaign reviews.
• Analyze campaign performance, refine processes, and ensure materials meet Skyline standards.

Skills

Marketing strategy

SEO/SEM

Google Ads

Real estate marketing

Leadership

Education

Post secondary education in Marketing/Advertising or related field

Job description

We're growing! We’re looking for passionate, driven and energetic candidates to join our Marketing team for the position of Marketing Manager located at our office in Guelph, Ontario.

Compensation: Starting at $80,000 annually plus bonus.

The Marketing Manager will lead the marketing strategy for Skyline Living, with a focus on driving awareness, qualified leads, leasing activity and tenant retention across the residential portfolio. Working closely with Leasing, Development, and Marketing and Communications, this role oversees campaigns, positioning, investment, and performance to drive awareness, qualified leads, tenant retention, and vacancy goals.

What You’ll Be Doing

• Lead integrated marketing strategies for Skyline Living’s portfolio, acquisitions, occupancy priorities, and new developments, defining target audiences, channels, budgets, timelines, and performance measures.
• Lead and develop aMarketing team by setting priorities, assigning accountabilities, coaching performance, and establishing service standards.
• Partner with various departments to identify vacancy pressures, leasing milestones, and market opportunities.
• Oversee cross-functional campaigns, property positioning, audience strategies, messaging, and marketing assets across digital and traditional channels.
• Manage campaign planning, budgets, timelines, approvals, agencies, suppliers, launches, and post-campaign reviews, ensuring work is on brand and delivered on time.
• Measure campaign results, improve marketing processes, and ensure all materials are accurate, accessible, compliant, and aligned with Skyline standards.

What You Bring

• Strong experience in marketing strategy, SEO, SEM, Google Ads, communications, public relations, direct marketing, and real estate or vacancy-focused marketing.
• A confident people leader with excellent presentation, relationship management, customer service, and written communication skills.
• A creative, proactive, and detail-oriented problem-solver who can organize competing priorities, work under pressure, and meet deadlines.
• Comfort interpreting marketing data, campaign performance, conversion, vacancy, cost efficiency, and return on marketing investment.
• Post secondary education in Marketing/Advertising, Journalism, Business, Public Relations/Media Relations or another related field.
• Five (5) to seven (7) years relevant experience and two (2) years leadership experience, or any equivalent combination of education and experience determined to be acceptable.

Why You'll Love It Here:

• You enjoy turning business goals and market insights into creative strategies that deliver measurable results.
• You’re energized by leading people and bringing cross-functional teams together around a shared plan.
• You balance big-picture thinking with the budgets, timelines, details, and performance measures that keep work on track.
• You thrive in a fast-paced, collaborative workplace that values creativity, customer focus, accountability, and continuous improvement.
• Working for a growing company that supports environmental stewardship and social responsibilities is a must for you.
• You want to be a part of a great team that celebrates individuality, as well as supports and builds people up. It's all about the R-E-S-P-E-C-T;come on, sing it with me now!
• You want to work for a company that supports work-life balance.

Who We Are:

Skyline is a capital management company that acquires, develops, and manages real estate properties and clean energy assets, and offers them as private alternative investment products.

We offer our employees competitive pay, benefits, time-off for volunteering opportunities, on-going training, growth potential and so much more! Our workplace culture empowers staff at all levels to become involved in supporting and building vibrant communities.

We are an equal opportunity employer committed to diversity and accessibility. Accommodations are available upon request by contacting Skyline Human Resources at [e-mail].