Marketing Manager

Akash Homes Ltd.; Edmonton; On-site; CAD 70,000 - 90,000; Full time

Job summary

Akash Homes Ltd. is seeking a dynamic Marketing Manager to lead their marketing team in Edmonton or Calgary. This role involves setting up the marketing function, executing marketing initiatives, and driving the brand's growth amidst rapid company expansion. The ideal candidate will manage projects, improve customer experiences, and create marketing strategies that align with business goals, all while cultivating a culture of innovation and collaboration.

Benefits

Extended health care benefits (including dental and vision)

Matching RRSP program

Continuing Education Support

Qualifications

• 3–5 years of Marketing Manager experience in high-growth environments.
• Experience leading a small team.
• Proficient in digital marketing strategies.

Responsibilities

• Develop comprehensive marketing strategies aligning with business objectives.
• Oversee key projects like advertising strategy and website rebuild.
• Establish consistent reporting on key performance indicators.

Skills

Project Management

Digital Marketing

Brand Recognition

Customer Experience

Market Analysis

Education

Degree in Marketing or Related Field

Job description

At Akash Homes, we're not just about constructing buildings; we are dedicated to creating vibrant neighborhoods and sustainable communities across Edmonton, Calgary, Winnipeg and surrounding areas. We specialize in starter and move up homes in sustainable communities at attainable prices.

Summary

We are looking for a driven Marketing Manager to lead and scale the Marketing team at the Akash Homes Office based in Edmonton or Calgary, Alberta. This person, reporting to the Director, Marketing, will work closely with the Vice President to build and strengthen our brand presence as we continue to expand

The Opportunity

Scaling a team is a privilege. Your key role as the Marketing Manager is to set up the entire marketing function for success. Think of the marketing department as a startup company. You’ll do everything from developing short-term strategies and roadmaps, to personally executing core marketing initiatives and eventually scaling the team when the time is right.

One year at Akash Homes is like three years elsewhere. Due to our rapid expansion and unique operational challenges, this role will push you to grow as a leader while making a direct impact on the company's success.

What You’ll Work On

Roadmap Development & Focus :

• Develop a comprehensive understanding of the current marketing department and Akash Homes' business to create a prioritized roadmap aligned with business objectives.
• Collaborate with the Director, Marketing and Vice President to transform marketing operations, driving efficiency and strategic opportunities.
• Balance strategy development with hands-on execution and project management.

Marketing Execution & Project Management :

• Identify and lead key projects such as advertising strategy, website rebuild, brand recognition, and visual promotion tools.
• Oversee the creation and consistency of brand awareness through marketing materials, including managing online presence and producing engaging content.
• Design the Customer Experience journey in collaboration with the Warranty and Customer Experience teams, using insights to drive improvements.
• Collaborate with other departments to meet their marketing needs and support overall business goals.

Data, Reporting & Communications :

• Establish consistent reporting on key performance indicators like impressions, click-through rates, conversion rates, return on advertising spend, and cost of customer acquisition.
• Conduct market analysis to stay ahead of changing practices, technology, competition, and consumer preferences.

What You’ll Bring

• A degree in marketing or related field. This is an asset, not a requirement.
• A broad range of experience. We’re excited to speak to candidates outside of the home building industry.
• 3–5 years of Marketing Manager experience with proven experience leading a small team in a fast-paced, high-growth environment. We have a strong coaching culture, and this role will support, develop, and mentor others.
• Proficient and high degree of experience with website design and research, customer experience, digital transformation, project management and digital marketing strategies.
• Builder Mindset. A proven track record of building and optimizing marketing departments in dynamic, high-growth environments. You thrive in energized, passionate entrepreneurial cultures that are focused on performance and embrace accountability.
• Confidence paired with a willingness to learn and adapt to new ways of working.
• Curiosity for technology, you actively seek out tools (including AI) that improve efficiency and impact.
• A natural relationship builder who collaborates well across teams and departments.
• Comfortable navigating ambiguity and uncertainty, you excel in environments where there are no clear-cut solutions. Your resourcefulness and adaptability allow you to thrive in ever-evolving situations, turning challenges into opportunities.
• You're a proactive self-starter who takes initiative and ownership of projects from inception to completion. Your ability to work independently and drive results without constant supervision is essential for success in this role.
• You are a strong advocate for continuous improvement, fostering a culture of openness and adaptability within your team. Your proactive approach to identifying opportunities for growth and enhancement drives positive change and innovation.

What You Will Find Here

Some highlights of our total compensation at Akash Homes are :

• Extended health care benefits (including dental and vision)
• Matching RRSP program
• Continuing Education Support

As Akash Homes continues to scale, we are committed to investing in a compensation and benefits package that supports our employees’ success and well-being.

Our Team Says It Best :

Above all, we cherish our culture at Akash Homes. Here’s what some of our team members say about working here :

That's not my job’ - doesn't exist here."

We're supportive and we work really hard. We're kind of like a scrappy startup."

There is always going to be trial and error in everything we do, and we’ll succeed by working through it all together.

IDEA (Inclusion, Diversity, Equity & Accessibility) at Akash Homes

We are dedicated to inclusion, diversity, equity, and accessibility. We take pride in building an environment where our teams feel valued, included, and empowered to do their best work. We believe that different perspectives, backgrounds, and experiences create stronger teams and drive innovation.

We are an equal-opportunity employer and encourage candidates from all backgrounds to apply.

Akash Homes provides accessibility accommodations throughout the recruitment process. If you require any accommodation, let us know, and we will work with you to meet your needs.

Thank you to all who apply. Only those considered for an interview will be contacted.

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