Marketing Manager

Upland Software; Canada; Remote; CAD 83,000 - 90,000; Full time

Job summary

Upland Software is looking for a Marketing Manager for its Specialized Markets business unit. In this remote role, you will own the go-to-market strategy and collaborate with cross-functional teams to drive demand and product messaging. This professional will work in a dynamic environment focused on B2B software products, requiring strong project management skills and strategic marketing capabilities.

Qualifications

• 10 years of B2B marketing experience in SaaS or enterprise software.
• Strong project management and organizational skills.
• Excellent writing skills across formats.

Responsibilities

• Own and execute the GTM strategy for assigned products.
• Develop and implement demand generation programs.
• Monitor marketing funnel performance for optimization.

Skills

B2B marketing experience

Project management

Demand generation

Experience with digital marketing channels

Analytical mindset

Education

Bachelor’s degree in Marketing, Communications, or a related field

Tools

Google Analytics

Salesforce

Marketing automation platforms

Job description

Join to apply for the Marketing Manager role at Upland Software

Join to apply for the Marketing Manager role at Upland Software

At Upland Software, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you?

Opportunity Summary

Marketing Manager (remote) Upland software, Specialized Markets Business unit

Upland Software delivers specialized solutions that make us irresistible and irreplaceable to our customers. As part of the Specialized Markets business unit, you’ll help bring innovative B2B software products to life for complex and high-value business needs.

We’re looking for a Marketing Manager to own the go-to-market (GTM) strategy, demand generation, and product messaging execution for a set of solutions in our portfolio. You’ll collaborate with teams across Sales, Marketing, Product, and Brand to create and deliver integrated campaigns that generate awareness, drive pipeline, and communicate product value across multiple channels.

If you're coachable, resourceful, and thrive in a fast-paced environment where testing and iteration are encouraged, this could be the perfect role for you.

Key Responsibilities

• Own and execute the GTM strategy for assigned products—from positioning and messaging to launch and lead generation.
• Develop and implement end-to-end demand generation programs that deliver qualified leads and drive sales pipeline growth.
• Communicate product value propositions and new feature releases through a variety of marketing channels—including email, web, blogs, social media, digital ads, and sales enablement assets.
• Collaborate with content creators, designers, and developers to deliver compelling, consistent messaging across all customer touchpoints.
• Work cross-functionally to define and refine core messaging that differentiates our offerings in competitive markets.
• Monitor marketing funnel performance and use insights to optimize tactics, improve ROI, and support sales enablement.
• Partner with internal teams and external vendors to plan, execute, and report on multi-channel campaigns (digital, email, events, paid media, etc.).
• Manage Upland’s presence at select trade shows and industry events in the U.S. and Canada to support lead generation and brand visibility.
  
  

Requirements

• 10 years of B2B marketing experience, ideally in SaaS or enterprise software.
• Proven success leading GTM initiatives and demand generation campaigns that directly impact pipeline.
• Strong project management and organizational skills with a detail-oriented mindset.
• Experience with full-funnel marketing strategy, campaign performance tracking, and A/B testing.
• Excellent writing skills across formats—email, web, social, collateral—with the ability to translate technical features into clear, compelling benefits.
• Ability to collaborate across departments and manage multiple stakeholders.
• Comfortable using data and insights to optimize messaging and improve campaign performance.
  
  

Preferred Skills

• Proven experience managing full-funnel programs, including SEO/SEM, ABM, email, paid social, and display advertising.
• Demonstrated ability to execute outbound marketing campaigns that drive measurable demand.
• Experience optimizing messaging and user experience across landing pages and digital channels.
• Solid understanding of marketing and web analytics tools (e.g., Google Analytics, Power BI).
• Familiarity with Salesforce, 6sense, Wrike, and marketing automation platforms.
• Comfortable collaborating with Product Management on feature releases and coordinating related GTM activities.
• Strong content development skills, with the ability to work independently.
• Analytical mindset and a test-and-learn approach to campaign improvement.
• Bachelor’s degree in Marketing, Communications, or a related field.
  
  

Upland Software (Nasdaq: UPLD) is a leader in cloud-based tools for digital transformation. To learn more, visit www.uplandsoftware.com.

Upland Software is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected status.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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