Marketing Manager

Dexcom Inc.; British Columbia; Remote; CAD 90,000 - 151,000; Full time

Job summary

An innovative company is seeking a Marketing Manager for Healthcare Professionals to drive growth in the HCP channel of their continuous glucose monitoring systems. This role involves leading communications strategies, creating impactful marketing campaigns, and collaborating with various teams to enhance brand engagement. With a focus on empowering healthcare professionals, you will play a pivotal role in shaping the future of diabetes management. The position offers a unique opportunity to work within a dynamic organization dedicated to improving health outcomes globally, providing you with the tools and support to make a significant impact in the industry.

Benefits

Comprehensive benefits program

Growth opportunities

Career development programs

Flexible workplace options

Qualifications

• 8+ years of HCP marketing experience in pharmaceuticals or medical devices.
• Strong project management and communication skills are essential.

Responsibilities

• Lead HCP communications strategy and sales enablement tools.
• Manage cross-functional projects to ensure successful marketing plans.

Skills

HCP marketing experience

copywriting skills

project management skills

CRM or Marketing automation software

effective communication skills

Education

Bachelor’s degree

Tools

CRM software

Marketing automation software

Job description

The Company

Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream: To forever change how diabetes is managed. To unlock information and insights that drive better health outcomes. Here we are 25 years later, having pioneered an industry. And we're just getting started. We are broadening our vision beyond diabetes to empower people to take control of health. That means personalized, actionable insights aimed at solving important health challenges. To continue what we've started: Improving human health.

We are driven by thousands of ambitious, passionate people worldwide who are willing to fight like warriors to earn the trust of our customers by listening, serving with integrity, thinking big, and being dependable. We've already changed millions of lives and we're ready to change millions more. Our future ambition is to become a leading consumer health technology company while continuing to develop solutions for serious health conditions. We'll get there by constantly reinventing unique biosensing-technology experiences. Though we've come a long way from our small company days, our dreams are bigger than ever. The opportunity to improve health on a global scale stands before us.

Meet the team:

Working in the medical device industry, the Marketing Manager: Healthcare Professionals (HCP) will be a key position to support the Canadian business and help drive significant growth & preference within the HCP channel of Dexcom’s industry-leading continuous glucose monitoring systems for people with diabetes.

You will contribute to the long-term strategic growth of the Dexcom brand through HCP engagement including sales enablement, omnichannel, partnerships, conferences & additional tactics.

This position is a highly collaborative role across the sales, market access, commercial operations & clinical teams and will report into the Canada marketing team.

Where you come in:

• Lead end-to-end HCP communications strategy, including content creation based on market insights & aligned to the strategy
• Lead sales enablement: creating digital, CRM-based and print tools that drive uptake for Dexcom among HCPs
• Lead the design and execution of the omnichannel HCP marketing strategy, driving growth and engagement
• Drive HCP strategy by identifying relevant HCP insights, aligning them with consumer and channel marketing strategies, and converting them into strong and differentiated marketing campaigns
• Lead and manage cross-functional projects to ensure the HCP marketing plan is successful
• Collaborate with Sales Training teams to provide appropriate training to sales teams regarding HCP strategy, selling tools, key messages & campaigns
• Report on key HCP performance metrics for all tactics
• Drive strong collaboration with key internal stakeholders including Marketing Team, Clinical Education, Sales, Sales Training, Regulatory, Legal, Medical.
• Support HCP conference presence & sponsorships as needed

What makes you successful:

• You have 8+ years of HCP marketing experience in pharmaceuticals or medical device with a proven track record of driving growth, deploying effective campaigns & collaborating with sales teams
• Knowledge/experience in diabetes space preferred
• Strong copywriting skills & attention to detail
• Experience or understanding in creating designs and artwork
• Strong project management skills & ability to multi-task
• Effective communication skills; verbal, written and presentation
• CRM or Marketing automation software experience
• Good sense of humor

What you’ll get:

• A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community.
• A full and comprehensive benefits program.
• Growth opportunities on a global scale.
• Access to career development through in-house learning programs and/or qualified tuition reimbursement.
• An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.

Travel Required:

• 5-15%

Experience and Education Requirements:

• Typically requires a Bachelor’s degree and a minimum of 5-8 years of related experience.

Remote Workplace: Your location will be a home office; you are not required to live within commuting distance of your assigned Dexcom site (typically 75 miles/120km). If you reside within commuting distance of a Dexcom site (typically 75 miles/120km) a hybrid working environment may be available. Ask about our Flex workplace option.

Salary:

$90,400.00 - $150,600.00