Founding Head of Sales — B2B & D2C

Stem Health; Toronto; On-site; CAD 150,000 - 230,000; Full time

Job summary

Stem Health is launching a physician-led, membership-based primary care model at First Canadian Place in Toronto. We seek a dynamic Director of Sales to own both D2C and B2B motions, close founding revenue, and build scalable processes with a hands-on, coaching approach.

You will architect the sales motion, stand up the CRM, and deliver repeatable playbooks while collaborating with clinical and operations teams to ensure feasible handoffs and strong renewal foundations.

Qualifications

• Must have closed deals recently and not only reviewed pipelines.
• Proven track record in complex, relationship-led sales in healthcare or premium membership.
• Experience running a B2B corporate cycle alongside a consumer funnel.
• Built a sales motion from scratch in an early-stage setting.
• Bilingualism (French/English) is an asset.

Responsibilities

• Own both B2B and D2C sales funnels end to end with repeatable playbooks.
• Stand up CRM as the single source of truth with accurate forecasting.
• Develop sales collateral and pricing decks for new hires.
• Close the first cohorts and ensure handoffs to operations are feasible.
• Coach and recruit to scale the commercial team.

Skills

Closing deals

CRM setup

B2B sales

Healthcare sales

Executive benefits

Tools

CRM systems

Job description

Stem Health is launching a physician-led, membership-based primary care model at First Canadian Place in Toronto. We seek a dynamic Director of Sales to own both D2C and B2B motions, close founding revenue, and build scalable processes with a hands-on, coaching approach.

You will architect the sales motion, stand up the CRM, and deliver repeatable playbooks while collaborating with clinical and operations teams to ensure feasible handoffs and strong renewal foundations.