Strategic B2B Marketing Lead — Tech Services

Klara Inc; Hamilton; On-site; CAD 90,000 - 130,000; Full time

Job summary

Klara Systems in Hamilton, Ontario seeks a senior Marketing Lead to own four marketing pillars: service marketing, demand generation, brand/community, and marketing operations. This is a senior individual contributor role focused on delivering campaigns on plan, reliable tooling, and clear status to leadership.

You will manage HubSpot day-to-day, coordinate junior team outputs, produce weekly reports, participate in quarterly planning, and automate recurring tasks.

Qualifications

• 5+ years of experience running B2B marketing execution.
• Advanced, hands-on HubSpot expertise covering workflows, lead lifecycle, attribution, automation, dashboards, and campaign execution.
• Experience planning and delivering multi-channel programs across email, content, webinars and events, paid, organic, website, and outbound.
• Track record of building and improving systems marketing runs on: processes and workflows that raise execution quality, visibility, and accountability.
• Strong project and operations management across internal teams, contractors, agencies, and concurrent initiatives, backed by artifacts.

Responsibilities

• Own the marketing calendar and ensure that campaigns, content, events, and co-marketing commitments are delivered on schedule.
• Manage HubSpot day to day, including workflows, forms, nurture programs, attribution, and leadership dashboards.
• Coordinate and quality-check deliverables from junior team members, contractors, and agencies: set briefs, remove blockers, and review output before it ships.
• Produce a weekly delivery report covering what shipped, what slipped and why, and what will change next week.
• Contribute to quarterly planning and positioning, bringing delivery data on what works and reallocating effort accordingly.
• Automate recurring work so that reporting, campaign setup, and status tracking take less manual effort each quarter.

Skills

B2B marketing

HubSpot expertise

Project management

Data-driven decision making

Strategic thinking

Tools

HubSpot

GA4

WordPress

Elementor

Monday.com

Job description

Klara Systems in Hamilton, Ontario seeks a senior Marketing Lead to own four marketing pillars: service marketing, demand generation, brand/community, and marketing operations. This is a senior individual contributor role focused on delivering campaigns on plan, reliable tooling, and clear status to leadership.

You will manage HubSpot day-to-day, coordinate junior team outputs, produce weekly reports, participate in quarterly planning, and automate recurring tasks.