Marketing Director

noissue.; Vancouver; On-site; CAD 136,000 - 187,000; Full time

Job summary

A global leader in sustainable packaging is seeking a Marketing Director to lead performance marketing, content marketing, and B2B efforts. The role involves strategic planning, team leadership, and cross-functional collaboration to enhance brand presence and drive growth.

Benefits

Competitive salary and benefits

Opportunity to shape marketing strategy

Build and lead a talented team

Qualifications

• Strong experience in performance marketing, social media, and content marketing.
• Proven track record in scaling paid acquisition channels.

Responsibilities

• Define strategy for paid acquisition and optimize ROI.
• Manage and mentor the marketing team, fostering a high-performing culture.
• Develop and execute comprehensive B2B marketing strategy.

Skills

Performance Marketing

Social Media

Content Marketing

Data Analytics

B2B Marketing

Tools

HubSpot

Job description

Marketing Director

noissue is a global leader in packaging, helping businesses of all sizes make eco-friendly choices without compromising on design or quality. Our products include custom compostable, recycled, and reusable packaging solutions designed to elevate brands.

We’re looking for a strategic and data-driven Marketing Director to lead our performance marketing, content marketing, social media, and B2B marketing efforts.

Key Responsibilities:

Performance Marketing & Demand Generation

• Define the overarching strategy for paid acquisition (Google Ads, Meta, etc.), ensuring alignment between the Performance Marketing Manager and broader business goals.
• Optimize ROI and CAC efficiency across channels, leveraging data analytics and A/B testing.
• Oversee funnel performance, conversion rate optimization, and retention strategies.

Social Media, Content & Community Engagement

• Set the vision for noissue’s social media presence (Instagram, TikTok, Pinterest, LinkedIn), working closely with the Social Media team to execute engaging, on-brand campaigns.
• Drive influencer and UGC collaborations to expand reach within key customer segments and industry verticals.
• Ensure cohesive storytelling across digital touchpoints to foster a loyal community and build noissue’s reputation as leaders in the branded packaging space .

B2B Marketing

• Work with our B2B sales leaders to develop and execute a comprehensive B2B marketing strategy.
• Lead account-based marketing (ABM), partnerships, and sales enablement initiatives.
• Oversee content marketing, email campaigns, and thought leadership to solidify noissue’s position as a packaging leader for our target customer groups and industries.

Team Leadership & Cross-Functional Collaboration

• Manage and mentor the marketing team, fostering a high-performing team culture.
• Collaborate with the e-commerce, sales, and customer success teams to align marketing with company objectives.
• Partner with creative teams to ensure compelling, consistent brand messaging.

Requirements:

• Strong experience in performance marketing, social media, and content marketing preferably in eCommerce, and/or B2B industries.
• Proven track record in scaling paid acquisition channels (Google, Meta, etc.) with measurable ROI.
• Experience managing teams and working cross-functionally in a high-growth environment.
• Solid understanding of B2B lead generation, CRM (HubSpot), and marketing automation.
• Strong analytical skills with the ability to track and report on core performance metrics and results.
• Passion for branding and businesses within the retail, ecommerce, and hospitality sectors.

Why Join noissue?

• Opportunity to shape the marketing strategy of a global, fast-growing, mission-driven company.
• Build and lead a talented team committed to making sustainable packaging accessible.
• Competitive salary and benefits.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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