Marketing Director

CIBC Mellon; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to lead innovative product marketing campaigns. This role involves collaborating across teams to drive digital marketing efforts for cutting-edge asset servicing solutions. The ideal candidate will leverage their extensive B2B marketing experience to analyze data, optimize strategies, and create compelling content that resonates with clients. Join a forward-thinking company where your insights will shape impactful marketing initiatives and enhance client engagement in a technology-driven landscape.

Qualifications

• 7-10 years in complex technology-centric B2B marketing.
• Strong command of digital storytelling and visual presentation.

Responsibilities

• Lead product marketing campaigns for digital and data solutions.
• Analyze data to optimize marketing strategies and measure performance.

Skills

B2B Marketing

Digital Marketing

Data Analysis

Content Creation

Client Relationship Management

Communication Skills

Visual Storytelling

Project Management

Education

University or College Degree in Marketing

Post-Graduate Certificate in Marketing

Tools

Salesforce Sales/Marketing Cloud

Microsoft Dynamics

Marketo

Microsoft Office Suite

Job description

Responsibilities

• Lead product marketing campaigns for current and emerging digital and data solutions.
• Work cross-functionally to create and drive digital marketing campaigns for existing asset servicing solutions, including aligning across paid, shared and owned marketing channels to reach target audiences.
• Analyze internal and external data, connecting across systems and business objectives to identify trends, measure performance and optimize marketing strategies.
• Help identify, position and communicate enhancements and updates to products, services and technology systems with CIBC Mellon clients and prospects.
• Strategy and creation of content formats, including sell sheets, talking points, presentations, infographics, social media content, event content, email campaigns, web content and other external marketing materials.
• Identifies, validates and incorporates relevant intelligence regarding evolving client needs and competitor offerings to support creation of impactful sales/marketing materials.
• Builds strong relationships across CIBC Mellon, BNY, CIBC, vendors, technology allies and more to align marketing materials to clients’ interest areas.
• Measure and report on effectiveness of marketing and engagement campaigns in achieving corporate goals.
• Optimize lead generation, nurturing across the buyer lifecycle.
• Advance account-based marketing programs.
• Provide meaningful and actionable feedback and recommendations to executive and business leaders to support more effective marketing of enterprise products.
• Provide mentorship and frequent guidance to team members and client-facing employees to advise on marketing and communications best practices.
• Work collaboratively with content marketing, product marketing and digital marketing colleagues on omnichannel campaigns, including delivery of MQLs to client-facing leaders.
• Support communications and marketing activities, including events, social media, and content marketing as required.
  
  

Qualifications

• 7-10 years experience in complex technology-centric b2b marketing / product marketing (e.g. technology firm, B2B SaaS, startup).
• Previous experience with demand generation technologies (e.g. Salesforce Sales/Marketing Cloud, Microsoft Dynamics, Marketo)
• University or college degree or post-graduate certificate with focus on marketing or equivalent experience
• Strong eye for visual presentation, digital and visual storytelling.
• Strong command of Microsoft Office suite.
• Effective written and oral communication skills, able to act as an influencer and manage up/across a complex organization as well as support internal education on complex materials.
• Works with minimal supervision across multiple project modes, identifying and executing on opportunities to achieve goals. Takes initiative to make things better.
• French language skills an asset.