Director, Marketing Measurement

RBC; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

An established industry player is searching for a Director of Marketing Measurement & Optimization to lead the charge in creating a data-driven culture. This pivotal role involves developing comprehensive measurement frameworks and advanced analytics capabilities that will empower marketing decisions across various channels. The ideal candidate will have a robust background in marketing analytics and proven leadership skills to mentor a talented team. Join a dynamic organization that values innovation and teamwork, and make a significant impact on strategic marketing initiatives while fostering a culture of continuous improvement.

Benefits

Comprehensive Total Rewards Program

Flexible benefits

Competitive compensation

Development coaching

Work/life balance options

Qualifications

• 8+ years in marketing analytics, with 3+ years in leadership.
• Expertise in developing marketing measurement frameworks.
• Strong communication skills for presenting insights.

Responsibilities

• Design and implement a marketing measurement framework.
• Align measurement tools with marketing needs.
• Develop actionable insights and reporting for leadership.

Skills

Marketing Analytics

Data Visualization

Web Analytics

Data-Driven Decision Making

Problem Solving

Leadership

Statistical Analysis

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Statistics

Bachelor's degree in Economics

Bachelor's degree in Computer Science

Tools

Adobe Analytics

Google Analytics

Salesforce

Microsoft Dynamics

Tableau

Power BI

R

Python

SAS

Job description

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What is the opportunity?

The Director, Marketing Measurement & Optimization is a critical leadership role responsible for establishing and driving a data-driven culture within the marketing organization. This individual will lead the development and implementation of a comprehensive measurement framework, advanced analytics capabilities, and continuous optimization strategies across all marketing channels and initiatives. The Director will partner closely with marketing and analytics leaders, business stakeholders, and technology teams to provide actionable insights that inform strategic decision-making, improve marketing effectiveness, and maximize return on investment.

Job Summary

Job Description

What is the opportunity?

The Director, Marketing Measurement & Optimization is a critical leadership role responsible for establishing and driving a data-driven culture within the marketing organization. This individual will lead the development and implementation of a comprehensive measurement framework, advanced analytics capabilities, and continuous optimization strategies across all marketing channels and initiatives. The Director will partner closely with marketing and analytics leaders, business stakeholders, and technology teams to provide actionable insights that inform strategic decision-making, improve marketing effectiveness, and maximize return on investment.

What will you do?

1. Design and Implement a Marketing Measurement Framework: Work collaboratively with internal and external partners to craft a marketing measurement framework that enables the bank to better understand its return on marketing investment and inform data-driven and agile marketing decisions.
2. Align Measurement Tools to Marketing Needs: Determine the ideal mix of measurement solutions for addressing RBC’s measurement challenges, including MMM, attribution, site analytics, among others.
3. Develop and Implement Campaign Measurement Scorecards: Define and implement key performance indicators (KPIs), measurement methodologies, and reporting dashboards to track the performance of marketing campaigns and initiatives across various channels and businesses.
4. Executive Engagement: Interface regularly with the CMO in Canada and Marketing VPs to ensure marketing leadership understands the ROI of its investments and is armed with the appropriate insights to make organization-wide data-driven decisions
5. Develop Actionable Insights and Reporting: Translate complex data into clear, concise, and actionable insights for marketing leadership and stakeholders through regular reporting, presentations, and ad-hoc analyses.
6. Partner with Cross-Functional Teams: Collaborate effectively with marketing channel owners, data and analytics groups, product teams, technology partners, and finance to align measurement efforts with business objectives and ensure data integration.
7. Evaluate and Implement Marketing Technology: Assess and recommend marketing technology solutions and platforms to enhance data collection, analysis, visualization, and automation capabilities.
8. Stay Abreast of Industry Trends: Continuously monitor and evaluate emerging trends and best practices in marketing measurement, analytics, and optimization.
9. Build and Mentor Talent: Recruit, develop, and mentor a team of skilled marketing measurement and optimization professionals.
10. Champion a Data-Driven Culture: Evangelize the importance of data-driven decision-making within the marketing organization and foster a culture of continuous improvement.

What do you need to succeed?

Must-have:

• Bachelor's degree in Marketing, Business Administration, Statistics, Economics, Computer Science, or a related quantitative field
• Minimum of 8 years of experience in marketing analytics, measurement, and optimization, with at least 3 years in a leadership role.
• Proven track record of developing and implementing successful marketing measurement frameworks and optimization strategies in a complex, multi-channel environment.
• Deep understanding of marketing KPIs across various channels and their impact on brand and business outcomes.
• Strong expertise in web analytics platforms (e.g., Adobe Analytics, Google Analytics), CRM systems (e.g., Salesforce, Microsoft Dynamics), and marketing automation platforms.
• Proficiency in data visualization tools (e.g., Tableau, Power BI) and statistical analysis software (e.g., R, Python, SAS) is a significant asset.
• Excellent analytical, problem-solving, and critical thinking skills with the ability to translate data into actionable insights and recommendations.
• Strong communication and presentation skills, with the ability to effectively communicate complex technical concepts to both technical and non-technical audiences.

Nice-to-have:

• Exceptional leadership and team management skills, with a proven ability to build, motivate, and develop high-performing teams.
• Experience in the financial services industry is an asset
• Knowledge of data privacy regulations and best practices

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. Powering ideas for People and Planet is the core of what we do.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation.
• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team.
• Opportunities to do challenging work.
• Flexible work/life balance options

Job Skills

Analytics Software, Business Statistics, Computer Coding, Data Analytics, Data-Driven Decision Making, Data Visualization, Insight Generation, Key Performance Indicators (KPI), Marketing Analytics, Marketing Measurement, Problem Solving, R Programming, Storytelling, Website Analytics

Additional Job Details

Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City: TORONTO

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: HUMAN RESOURCES & BMCC

Job Type: Regular

Pay Type: Salaried

Posted Date: 2025-05-01

Application Deadline: 2025-05-15

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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