Head of Communications & Marketing

Harlo Entertainment; Toronto; Presencial; CAD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Harlo Entertainment is seeking a dynamic Head of Communications and Marketing to lead growth across our restaurant and hospitality brands. You will own the marketing engine, strategy, budgets, partnerships, SEO, PR and performance analytics to drive traffic, covers and revenue.

You will oversee multi-channel campaigns, manage external partners, and drive brand consistency across openings and concept launches. Leadership experience across multiple brands is highly valued.

Formación

• Bachelor's degree in Marketing, Communications, Business or related field.
• 7+ years marketing experience, with at least 3 years in a leadership role, ideally across multiple brands or locations.
• Proven track record of multi-channel campaigns that measurably grew traffic and revenue.
• Strong analytical skills: comfortable building and reading dashboards (e.g., Google Analytics, Looker Studio, Excel) and turning data into decisions.
• Working knowledge of SEO, paid media (Google Ads, Meta, TikTok) and CRM/reservation platforms (e.g., SevenRooms, OpenTable), with experience directing agencies against KPIs.
• Track record of sourcing, negotiating and activating brand partnerships.
• Strong project management skills, with experience leading openings or launches across departments.
• Solid PR and media relations experience, including issues and crisis management.
• Strong creative direction and copywriting judgment.
• Excellent communication and interpersonal skills, and the ability to collaborate effectively with portfolio teams, cross-functional departments and stakeholders.
• Experience in hospitality or food and beverage is strongly preferred.

Responsabilidades

• Develop and own the marketing strategy and budget for each brand in the portfolio, tied to clear traffic, cover and revenue targets.
• Oversee the execution of marketing initiatives across all channels (digital, social, email/CRM, in-venue, partnerships and PR) and own the portfolio marketing calendar.
• Direct content and creative across social, email and web, holding internal teams and creative partners accountable for quality and each brand's distinct voice.
• Manage external partners (creative, PR, paid media, SEO), holding them to clear deliverables and KPIs.
• Ensure all materials and activations follow established brand guidelines, and work with leadership to implement approved brand direction.
• Maintain quality control across all guest-facing touchpoints and support the rollout of brand standards across new and existing locations.

Conocimientos

Marketing leadership

Cross-functional collaboration

Analytical skills

Communication skills

Educación

Bachelor's degree in Marketing/Communications/Business

Herramientas

Google Analytics

Looker Studio

Excel

SevenRooms

OpenTable

Descripción del empleo

We are looking for a dynamic, creative and experienced Head of Communications and Marketing to be part of a growing team who will lead the marketing efforts across our portfolio of restaurant and hospitality brands. This role owns the full growth engine: brand and multi-channel marketing, strategic partnerships, SEO and digital presence, performance analytics, and PR. The ideal candidate uses data to decide where to invest, can lead cross-functional projects such as new openings and concept launches from idea to execution, and is measured on results: traffic, covers, revenue and brand strength.

Key Responsibilities

• Develop and own the marketing strategy and budget for each brand in the portfolio, tied to clear traffic, cover and revenue targets.
• Oversee the execution of marketing initiatives across all channels (digital, social, email/CRM, in-venue, partnerships and PR) and own the portfolio marketing calendar.
• Direct content and creative across social, email and web, holding internal teams and creative partners accountable for quality and each brand's distinct voice.
• Manage external partners (creative, PR, paid media, SEO), holding them to clear deliverables and KPIs.
• Ensure all materials and activations follow established brand guidelines, and work with leadership to implement approved brand direction.
• Maintain quality control across all guest-facing touchpoints and support the rollout of brand standards across new and existing locations.

Data, Digital & Performance

• Build and maintain a marketing performance dashboard for each brand (traffic, reservations/covers, guest acquisition cost, ROAS, CRM, social and search) and report regularly to leadership.
• Use guest, reservation, sales and campaign data to decide where to invest, what to test and what to stop, and set success metrics for every campaign, partnership and activation before launch.
• Oversee SEO and digital presence across all brands (local search, Google Business Profiles, websites, booking paths and online reviews), holding partners accountable for results.
• Oversee paid media (search, social, display) and manage spend against ROI targets.
• Develop guest segmentation and CRM programs that drive repeat visits and guest lifetime value.

Strategic Projects & Openings

• Lead cross-functional projects from ideation through execution, including new openings, concept development and business initiatives.
• Lead the marketing and launch plan for every new opening and concept.
• Partner with leadership and operations teams to identify and prioritize high-impact opportunities.
• Develop project plans, timelines and budgets, and ensure projects are delivered on time and to a high standard.
• Act as a central point of coordination across departments to drive alignment and accountability.

Strategic Partnerships

• Identify, develop and manage partnerships that drive brand awareness and business growth.
• Negotiate and execute collaborations with aligned brands, media, creators and community partners.
• Oversee partnership activations from concept through execution, ensuring strong ROI and brand alignment, and report on results.

PR & Communications

• Set PR strategy that supports openings, launches and business milestones, and oversee PR partners in execution.
• Build and maintain relationships with media, journalists and influencers, and serve as the primary point of contact for media inquiries.
• Maintain crisis communication plans and manage issues response alongside leadership.
• Keep internal teams informed and aligned on key initiatives, campaigns and launches.
• Represent the portfolio at industry events, conferences and public forums.

Other duties as assigned.

What Success Looks Like in Year One

Within the first year, you will have built a clear marketing plan and KPI dashboard for every brand in the portfolio, delivered successful launches for new openings and concepts on time and on budget, grown traffic and covers through data-led campaigns and partnerships with measurable ROI, strengthened organic search and digital presence across all brands, and built a high-performing network of agency and media partners.

Skills and Qualifications

• Bachelor's degree in Marketing, Communications, Business or a related field.
• 7+ years of marketing experience, with at least 3 years in a leadership role, ideally across multiple brands or locations.
• Proven track record of multi-channel campaigns that measurably grew traffic and revenue.
• Strong analytical skills: comfortable building and reading dashboards (e.g., Google Analytics, Looker Studio, Excel) and turning data into decisions.
• Working knowledge of SEO, paid media (Google Ads, Meta, TikTok) and CRM/reservation platforms (e.g., SevenRooms, OpenTable), with experience directing agencies against KPIs.
• Track record of sourcing, negotiating and activating brand partnerships.
• Strong project management skills, with experience leading openings or launches across departments.
• Solid PR and media relations experience, including issues and crisis management.
• Strong creative direction and copywriting judgment.
• Excellent communication and interpersonal skills, and the ability to collaborate effectively with portfolio teams, cross-functional departments and stakeholders.
• Experience in hospitality or food and beverage is strongly preferred.