Marketing Director

Showpass; Calgary; On-site; CAD 80,000 - 120,000; Full time

Job summary

A leading company in live events is looking for a Director of Marketing in Calgary. This role involves building comprehensive marketing strategies, leading creative campaigns, and driving growth in a fast-paced environment. Ideal candidates should have over seven years of experience and a passion for innovation in marketing.

Qualifications

• 7+ years of experience in marketing.
• Experience building marketing strategies from the ground up.
• Passion for live events.

Responsibilities

• Lead the marketing team and execute Showpass’ marketing strategy.
• Develop out-of-the-box campaigns to increase brand awareness.
• Experiment and optimize marketing strategies across channels.

Skills

Leadership

Strategy Development

Data Analysis

Creative Storytelling

Project Management

Job description

Could you see yourself writing a love letter to Ryan Reynolds on Monday, bringing a ball pit to a networking event on Tuesday, and then building a 7-foot-tall LiteBrite on Wednesday? This might be the perfect role for you.

Now, we’re looking for a Director of Marketing to help tell that story. We’re looking for someone who’s equal parts strategic and scrappy and is ready to build, experiment, and scale alongside us.

Why Showpass?

At Showpass, we’re redefining how people experience live events. From music festivals to sports arenas, we create seamless, unforgettable moments that bring people together.

We’re a company built on experiences—not just for our customers, but for our team. We move fast, think big, and empower our team to make decisions. Here, you’ll have the freedom to lead, the support to grow and the opportunity to make a real impact.

Title: Director, Marketing

This is a rare opportunity for someone who wants to make an impact, not just follow a playbook.

Reporting to the CEO, you’ll take ownership of building our marketing strategy, drive brand awareness and fuel client acquisition. You’ll be hands-on, working in a fast-moving, high-growth environment where creativity and execution go hand in hand. You will work closely with the other Directors to ensure we continue to scale rapidly while staying in line with our goals and vision.

What you’ll do:

• Lead the marketing team and build and execute Showpass’ marketing strategy
• Lead out-of-the-box campaigns that increase brand awareness and drive growth
• Experiment, iterate, and optimize our marketing strategy across multiple channels
• Work closely with cross-functional teams to shape Showpass brand voice and messaging
• Stay ahead of industry trends and ensure Showpass remains a category leader

You'll thrive in this role if you:

• Are ambitious, proactive, and eager to lead
• Can zoom out to craft a big-picture strategy but also love rolling up your sleeves to execute
• See the opportunity in startups—the fast pace, the autonomy, and the chance to grow as the company grows
• Love data as much as creative storytelling
• Have a test-and-learn mindset: you don’t need all the answers, but you’ll need to figure them out

Who Should Apply?

If you have 7+ years of experience in marketing, a passion for live events, and experience building something from the ground up, we want to hear from you.

Showpass is committed to employment equity, welcomes diversity in the workplace, and encourages applications from all qualified individuals. We thank all interested applicants; however, only qualified applicants selected for an interview will be contacted.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Events Services

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