Marketing Director

Basecamp Resorts Ltd; Calgary, Canmore; On-site; CAD 90,000 - 130,000; Full time

Job summary

A leading hospitality brand, Basecamp Resorts Ltd., seeks a Marketing Director to oversee its brand and marketing strategies across its diverse properties. This role involves shaping the marketing vision, driving bookings and sales, and leading a multidisciplinary team to deliver impactful marketing outcomes. The ideal candidate will have extensive experience in hospitality marketing and a strong passion for outdoor living.

Benefits

Comprehensive health benefits

Exclusive employee discounts

Career advancement opportunities

Supportive team environment

Qualifications

• 10+ years of marketing experience with 5+ years in leadership roles.
• Demonstrated success in launching or scaling resorts and destination brands.
• Expertise in digital marketing and performance analytics.

Responsibilities

• Lead brand architecture and marketing strategies.
• Develop omni-channel strategies for driving demand and bookings.
• Oversee the annual content strategy including photography and video.

Skills

Digital marketing

Lead generation

Performance analytics

Brand strategy

Collaboration

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business Administration

Tools

AI marketing tools

CRM tools

Job description

Posted Thursday, June 26, 2025 at 6:00 AM

Marketing Director

Basecamp Resorts Ltd., Calgary or Canmore

About Basecamp

Basecamp Resorts is a leading hospitality and real estate brand with a growing portfolio of mountain town properties across Western Canada. We provide modern accommodations in epic locations—serving guests who seek both adventure and ease. Everwild, our signature Nordic spa and wellness brand, is rooted in natural rhythms and regional rituals. With locations in Canmore and an expanding footprint, Everwild combines elemental spa experiences with refined hospitality and curated culinary offerings. Together, these brands are redefining the way travelers connect with nature, recharge their senses, and experience Canadian mountain culture.

In parallel, Basecamp's real estate development division is actively planning and delivering new properties in iconic outdoor destinations. These include resort hotels, short-term rental communities, and destination wellness experiences. Marketing plays a pivotal role in shaping the positioning and narrative of these projects from ideation through to sales.

Why Work for Us?

• Be part of Canada’s fastest-growing hospitality brand.
• Enjoy a comprehensive health benefits plan to support your well-being.
• Take advantage of exclusive employee discounts at all Basecamp properties, plus Family & Friends rates.
• Receive competitive wages that reflect your experience and contributions.
• Grow your career with real opportunities for advancement in our expanding company.
• Work in a welcoming and supportive team environment.
• We believe in working hard, having fun, and celebrating our successes together!

Position Overview

We are seeking a strategic, hands-on Marketing Director to lead all brand, digital, content, and performance sales & marketing efforts across Basecamp Resorts, Everwild, and Basecamp’s real estate development portfolio. This senior leadership role is responsible for creating a unified marketing vision that builds brand equity, drives bookings and spa revenue, generates investor leads, and supports real estate sales.

You will lead a cross-functional team and collaborate with senior leadership, creative partners, real estate stakeholders, and hospitality operators to bring campaigns to life—from concept to conversion. This role blends creative thinking with performance-driven execution and a deep understanding of hospitality, wellness, and lifestyle real estate branding.

Shifts: Full-time, Permanent

Location: Calgary or Canmore with regular presence in both locations

Key Responsibilities:

1. Brand & Strategy

• Own and evolve the brand architecture and marketing strategies for Basecamp, Everwild, and development projects.
• Define buyer and investor personas across hospitality, wellness, and real estate audiences.
• Ensure consistent, elevated brand messaging and visual identity across all channels—print, digital, environmental, and experiential.
• Steward seasonal campaign development, product launches, and destination storytelling.
• Translate location-specific attributes (Canmore, Revelstoke, Fernie, etc.) into compelling narratives.
• Use data and guest insights to evolve brand strategy, improve audience segmentation, and identify white-space opportunities for innovation, growth, or repositioning.
• Lead omni-channel strategies for driving demand across hotel bookings, spa treatments, real estate sales, and investor leads.
• Develop and manage digital advertising strategies across search, social, display, and retargeting platforms, optimizing for acquisition and ROI.
• Build lead generation funnels tailored to various project stages—from early awareness through to sales and onboarding.
• Develop branded sales materials: decks, renderings, lifestyle campaigns, and marketing toolkits.
• Collaborate with internal teams and external brokers to align messaging and maximize conversions.
• Track and optimize campaign performance using CRM, analytics platforms, and automation tools.
• Oversee digital platforms and UX for all brands and development properties.
• Develop and oversee the annual content strategy—including photography, video, and editorial—that brings each brand and property to life across all channels.
• Manage the shared creative and technical team (copywriters, designers, developers) and agency relationships as needed.

4. Team & Stakeholder Collaboration

• Lead and mentor a multidisciplinary marketing team.
• Collaborate with hospitality, real estate, construction, spa, and culinary stakeholders.
• Engage with chefs, wellness experts, architects, and partners to tell authentic brand stories.

5. PR, Events & Community

• Oversee PR strategies, media partnerships, and influencer collaborations.
• Plan and promote investor events, real estate launches, and spa openings.
• Act as a brand steward and spokesperson when needed.

Requirements

• 10+ years of marketing experience with at least 5 years in leadership roles in hospitality, wellness, or real estate.
• A Bachelor's Degree in Marketing, Business Administration, or related field (required).
• Demonstrated success in launching or scaling resorts, spas, or destination brands.
• Expertise in digital marketing, CRM, lead generation, and performance analytics.
• Familiarity with real estate marketing (renderings, virtual tours, investor relations).
• Proficient in AI marketing tools (ChatGPT, Jasper, Firefly, HubSpot, etc.).
• Collaborative leadership style with a strong creative and analytical balance.
• Passion for outdoor living, wellness culture, and sustainable development.

Success in this role looks like:

• Increased bookings, spa revenue, and real estate leads across all markets.
• A compelling, consistent brand presence across all guest and investor touchpoints.
• Seamless execution of marketing strategies from vision to conversion.
• A high-performing, creative, happy and adaptable internal marketing team.
• Smart deployment of automation, AI, and digital tools to optimize efficiency and impact.

This role is ideal for a brand-savvy marketing leader who thrives at the intersection of travel, wellness, and real estate.
You’ll help define how the world experiences the mountains—whether for a weekend getaway or a lifetime of return.

Basecamp Resorts is an equal opportunity employer. We are dedicated to building a workplace that values diversity and ensures equal opportunities for all. We are committed to fostering diversity and inclusion and celebrate differences. We comply with all federal, provincial and local laws that prohibit discrimination when making all decisions about employment. We welcome all applications from a wide range of candidate. If you would like to enquire about an adjustment, or need assistance with completing the application process, please contact Beth at [e-mail] to discuss your needs confidentially.