Marketing Director

WIBBI; Brossard; Hybrid; CAD 120,000 - 180,000; Full time

Job summary

Wibbi in Brossard, Quebec, is seeking a Marketing Director to own the full marketing function end to end, from brand and positioning to demand generation, partner marketing, and go-to-market. You’ll set the strategy, lead a small high-output team, and work with the CEO and sales leaders to turn a strong product into a category-defining brand across North America and Europe.

This is a hands-on leadership role where you’ll set direction, help execute, and own the pipeline and narrative.

Qualifications

• 9+ years of B2B SaaS marketing experience.
• Strong command of SEO and content marketing.
• Fluent in English and French preferred.

Responsibilities

• Own the full funnel: campaigns, SEO, paid, email, and web.
• Lead demand generation and growth; build a predictable pipeline.
• Partner & co-marketing with EMR ecosystem and channels.
• Lead marketing operations and analytics; HubSpot-driven reporting.
• Coordinate bilingual marketing across North America and Europe.

Skills

B2B SaaS marketing

Full-funnel ownership

Team leadership

HubSpot

SEO & content

Bilingual EN/FR

Tools

HubSpot

Google Analytics

Job description

Location: Full-Time, In-Office (Brossard, Quebec)
Work Schedule: Monday to Friday, daytime hours.

Wibbi is a fast-growing SaaS company transforming rehabilitation and health management through innovative technology that connects clinicians, patients, and progress. For over 30 years, we’ve empowered 25,000+ healthcare professionals and supported 100,000+ patients every week through our online and mobile platforms.

Our success is rooted in how we show up every day for our clients, for patients, and for each other. That commitment is reflected in the values that guide us:

• Clients First – delivering service with a human touch.
• Velocity & Agility – moving fast and adapting thoughtfully.
• Together We Win – collaborating and celebrating success as one team.
• Have Fun – bringing energy, positivity, and authenticity to everything we do.

If you’re excited to innovate, collaborate, and make a real impact in healthcare, you’ll fit right in.

We’ve grown from a Home Exercise Program tool into a connected care platform spanning HEP, Remote Therapeutic Monitoring, Care Pathways, and Patient Outcomes, with 75+ EMR integrations and a branded patient app. The product is ready. The market is moving. We need a marketing leader to capture it.

We’re hiring a Marketing Director to own our full marketing function end to end, from brand and positioning to demand generation, partner marketing, and go-to-market. You’ll set the strategy, lead a small high-output team, and work shoulder-to-shoulder with our CEO and sales leaders to turn a strong product into a category-defining brand across North America and Europe.

This is a hands‑on leadership role. You’ll set direction and you’ll help execute, owning the number and the narrative at the same time. You’ll be the person who decides where we play, builds the pipeline that fuels sales, and makes sure every clinic, partner, and clinician understands why Wibbi is the modern way to deliver connected care.

You won’t be inheriting a playbook to maintain; you’ll be sharpening positioning, scaling what’s working, and building the systems that let marketing compound.

• Brand & positioning. Own how Wibbi shows up in the market. Evolve our “connected care, every step of the patient journey” positioning across every channel, and keep the brand consistent and distinct against legacy competitors.
• Demand generation & growth. Own the full funnel: campaigns, SEO, paid, email, and web. Build a predictable pipeline engine and the reporting that proves marketing’s contribution to revenue.
• Partner & co-marketing. Run the co-marketing motion across our EMR partner ecosystem, from launch campaigns and webinars to landing pages, press, and joint content, turning integrations into pipeline growth.
• Content & SEO. Lead a content program that earns rankings and trust in clinical, billing, and reimbursement topics (RTM, CPT codes, outcomes), partnering with subject‑matter experts and external agencies for accuracy and scale.
• Product marketing & GTM. Own launches across our product pillars, from messaging and sales enablement to the campaigns that bring each release to market.
• Events & field marketing. Set the tradeshow and conference strategy across our priority industry events, and make every dollar of field spend measurable.
• Marketing operations & analytics. Own HubSpot, attribution, segmentation, and the data quality that makes our reporting trustworthy.
• Bilingual markets. Lead marketing across our English and French‑speaking markets in North America and Europe.
• Team leadership. Lead, mentor, and grow the marketing team, and orchestrate external agencies and partners to punch above our weight.
• 9+ years of B2B SaaS marketing experience, including time leading a function or team.
• A full‑funnel operator: you’ve owned demand generation and can show the pipeline and revenue impact of your work.
• Strong command of SEO and content marketing, and the judgment to balance brand‑building with performance.
• Experience with partner, channel, or co‑marketing motions.
• Fluency in HubSpot (campaigns, attribution, segmentation, A/B testing) and modern marketing tooling.
• A strategic thinker who is still happy to get hands‑on; you can set the plan and ship the work.
• Bilingual (English and French) strongly preferred, given our Quebec base and French‑speaking markets.
• Excellent communicator who can align leadership, sales, and product behind a clear marketing strategy.

Bonus points if you’ve marketed in healthcare, healthtech, or a regulated space, or worked through a brand repositioning or category‑building effort.

• Real ownership of the entire marketing function, strategy through execution.
• A strong, proven product and a market that’s actively moving in our direction.
• A direct line to leadership and a seat at the table on company growth.
• The runway to build a team and a marketing engine that scales with the business.
• Competitive salary and growth opportunities.
• A fun, high‑energy, team‑driven culture.
• You own the whole funnel and the brand, not a single channel.
• Your partner ecosystem is a growth lever most companies don’t have: 75+ integrations to market through.
• You work directly with the CEO and sales leadership, with the autonomy to set direction.
• You market a platform clinicians and patients use every single week, at real scale.
• A predictable, measurable pipeline engine that sales trusts and leadership can forecast against.
• A sharp, consistent brand and positioning that clearly separates Wibbi from legacy competitors.
• Content and SEO that win priority rankings and build authority in our clinical and billing categories.
• A high‑performing marketing team and operating rhythm the whole company can build on.