Marketing Specialist

Cosmeticphysicianpartners; Montreal (administrative region); Hybrid; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Clinic treatment access

Corporate discounts on brands

Job summary

CPP Clinics seeks a Marketing Specialist to lead strategy and execution for a portfolio of clinics, owning planning, cross-channel deployment, and performance reporting. The role operates from Montreal and works across our US clinic portfolio, collaborating with internal teams and agencies to drive growth and patient engagement.

The position requires 5+ years of marketing experience, strong analytics, and a proven ability to manage multi-site campaigns, budgets, and timelines.

Qualifications

• Bachelor's degree or equivalent experience in marketing, communications, or business.
• 5+ years of marketing experience with accountability for outcomes.
• Experience leading end-to-end marketing cycles across locations.
• Strong analytics to translate KPIs into recommendations.
• Proficiency with email marketing platforms and campaigns.
• Ability to brief designers, manage agencies, and maintain quality.
• Excellent project management and multi‑site coordination.
• Comfort presenting to leaders and operating independently in ambiguity.

Responsibilities

• Lead monthly planning and cross-channel marketing cycles for a clinic portfolio.
• Own performance reporting, insights, and next-step recommendations.
• Direct Paid Ads objectives, timing, approvals, and asset direction.
• Define events goals, dates, locations, and promotional focus.
• Set social media strategy and supervise calendar creation.
• Oversee Shopify updates, copy, approvals, and handoffs with partners.
• Lead ad hoc design projects with internal teams and agencies.
• Prioritize portfolio SEO efforts and report ROI implications.
• Own newsletters from concept to scheduling and targeting.
• Coordinate website updates with agency, design, and approvals.
• Present monthly boards to leadership and summarize outcomes and forward plans.

Skills

Marketing strategy

Campaign management

Cross-functional leadership

Analytics

Email marketing

Project management

Public speaking

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Shopify

GoHighLevel

CRM platforms

Job description

CPP Clinics is a leading provider of medical aesthetics services, offering innovative treatments across multiple medspas under the CPP umbrella. We are dedicated to delivering exceptional patient experiences and outstanding results, utilizing advanced technologies and personalized care.

CPP Clinics is a leading provider of medical aesthetics services, offering innovative treatments across multiple medspas under the CPP umbrella. We are dedicated to delivering exceptional patient experiences and outstanding results, utilizing advanced technologies and personalized care.

Role Overview

The Marketing Specialist leads marketing strategy and execution for a portfolio of clinics, owning planning, cross-channel deployment, performance reporting, and stakeholder communication. The Manager operates as the strategic lead for clinic growth by setting direction, driving accountability across internal specialists and agency partners, and acting as the senior marketing voice in front of clinic leadership. This role is based in Montreal and works across our US clinic portfolio.

Key Responsibilities

• Monthly Planning Cycle : Lead the monthly strategy cycle across a clinic portfolio. Develop the marketing objective by analyzing revenue, channel performance, retention dynamics, and new customer growth. Intake clinic context (staffing, patient feedback, seasonality, market conditions) and translate it into prioritized decisions. Each monthly plan produces a measurable objective, a clinic theme, 2–3 promotions, and an intentional channel plan with clear success criteria.
• Performance Reporting & Insight: Report results by channel and initiative, interpret performance drivers, and translate findings into recommendations for the next cycle.
• Paid Ads: Own ad objective, campaign timing, clinic approval, and asset direction. Direct the Media Specialist and Ad Strategist to deliver campaigns on brief and on time.
• Events: Define goal, date, location, promo focus, and operational feasibility. Partner with the Event Specialist on execution and ensure events ladder to monthly objectives.
• Social Media: Set strategic direction (objective, theme, promotions, events, launches, provider focus) for the Social Specialist, who owns calendar creation and execution.
• Shopify: Lead launches and promo updates in partnership with the distribution center, Shopify agency, internal design team, and clinic. Write treatment copy, secure approvals, brief design, and deliver clean agency handoffs.
• Ad Hoc Design Projects: Direct copy, briefs, approvals, and final delivery across design projects, holding internal graphic design team to quality and timeline standards.
• SEO: Set portfolio-level SEO priorities based on clinic performance and surface them to the SEO Specialist for execution.
• Newsletters: Own end-to-end: purpose, subject line, copy, CTA, assets, tracking, build (GoHighLevel), audience targeting, clinic approval, and scheduling.
• Website Updates: Lead monthly updates including pop-ups, banners, provider bios, treatment pages, pricing, and shop links in partnership with the web agency. Own copy, design briefs, asset uploads, staging review, and clinic approval.
• Executive Communication: Present monthly boards to clinic leadership, providers, marketing contacts, and senior internal stakeholders. Summarize execution, analyze outcomes, recommend next actions, and present forward plans with executive-level clarity and confidence.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience
• 5+ years of marketing experience, including direct ownership of a brand, location, product line, or book of business with accountability for outcomes
• Demonstrated experience leading end-to-end marketing cycles from strategy through reporting, ideally across multiple business units or locations
• Strong analytical skills with a proven ability to translate KPIs and performance data into clear, prioritized recommendations
• Proficiency with email marketing platforms
• Experience leading designers, agencies, and cross-functional specialists, with the ability to produce clean creative briefs and hold partners to quality standards
• Excellent project management skills with the ability to manage concurrent plans, pipelines, and launch calendars across a portfolio
• Polished written and verbal communication skills, with proven comfort presenting to clinic owners, providers, and senior executives
• Track record of operating independently in ambiguous environments and driving outcomes without close supervision
• Ability to travel approximately 25% to US clinic locations
• Valid driver's license and valid passport with the ability to travel between Canada and the United States
• Availability to support occasional evening or weekend events

Preferred

• Experience in medical aesthetics, dermatology, plastic surgery, beauty, luxury, wellness, or other premium consumer or service-based industries
• Multi-location, franchise, or multi-market marketing experience
• Experience managing marketing budgets and reporting on marketing ROI
• Familiarity with HIPAA-compliant marketing practices

What Makes This Role Different

• International scope, Montreal home base: Based in Montreal but working across US clinics, you get the lifestyle of one market and the scale of another.
• Work alongside top providers: Partner directly with some of the most respected doctors and providers in US medical aesthetics, surgical aesthetics, and wellness.
• On-the-ground integration: Approximately 25% of your time is spent in clinics, traveling to practices, embedding with their teams, and shaping strategy with real context, not from behind a screen.
• Real perks : Experience the treatments yourself at our clinics (injectables, lasers, facials, wellness services, and more) and enjoy corporate discounts on the premium retail brands we carry in clinic. You'll know the work because you've lived it.
• A fast, dynamic category: Medical aesthetics and wellness are evolving faster than almost any other corner of the beauty industry. Expect new devices, services, and trends every quarter, and the opportunity to influence how leading clinics respond to them.