Marketing/ Digital Marketing Expert - Remote

YO IT Consulting; Toronto; On-site; CAD 60,000 - 80,000; Part time

Job summary

YO IT Consulting in Toronto is seeking a Marketing Specialist to develop and implement digital marketing strategies that enhance brand engagement and effectiveness in AI systems. This role requires a minimum of 5 years of experience in marketing, with a strong focus on data analysis and content creation across digital platforms.

The ideal candidate will have exceptional communication skills, the ability to manage projects well, and experience with marketing analytics tools.

Qualifications

• Minimum 5 years of proven experience in marketing, digital marketing, or campaign execution.
• Expertise in data analysis, performance tracking, and translating insights into actionable marketing strategies.
• Exceptional written and verbal communication skills with attention to detail in messaging and reporting.

Responsibilities

• Design and execute comprehensive digital marketing campaigns to drive brand growth.
• Analyze campaign performance data and optimize strategies for maximum ROI.
• Create compelling, original content tailored to diverse digital platforms.

Skills

Marketing

Digital Marketing

Data Analysis

Content Creation

Project Management

Communication

Education

5 years of marketing experience

Advanced certifications in digital marketing

Tools

Marketing analytics tools

Job description

Job Type: Contractor, Part-Time

Job Title: Marketing Specialist

As a Marketing Specialist, you'll apply your expertise to help train next-generation AI systems. Your work will shape how models learn, reason, and perform through high-quality, real-world input. No prior experience in AI is required — your domain knowledge is what matters.

Key Responsibilities

• Design and execute comprehensive digital marketing campaigns to drive brand growth and engagement.
• Analyze campaign performance data, delivering actionable insights and optimizing strategies for maximum ROI.
• Create compelling, original content tailored to diverse digital platforms, ensuring consistent messaging and tone.
• Collaborate closely with cross‑functional teams to align marketing initiatives and project timelines.
• Track, report, and present marketing metrics, identifying opportunities for improvement and innovation.
• Manage multiple projects simultaneously, balancing deadlines and quality standards.
• Contribute marketing domain expertise to advance the effectiveness of AI-powered solutions in a dynamic project environment.

Required Skills and Qualifications

• Minimum 5 years of proven experience in marketing, digital marketing, or campaign execution.
• Expertise in data analysis, performance tracking, and translating insights into actionable marketing strategies.
• Exceptional written and verbal communication skills; attention to detail in messaging and reporting.
• Demonstrated ability to manage projects and coordinate with cross‑functional teams.
• Strong content creation skills for digital channels including web, email, and social media.
• Proficiency with marketing analytics tools and platforms.
• Ability to prioritize tasks, meet deadlines, and thrive in a fast‑paced, remote environment.

Preferred Qualifications

• Experience with AI‑driven marketing tools or training data for machine learning projects.
• Background in supporting technology or SaaS products with marketing initiatives.
• Advanced certifications in digital marketing or data analytics.