Marketing Coordinator, The Western Group of Companies

WESTERN GROUP; Corner Brook; On-site; CAD 55,000 - 70,000; Full time

Job summary

Western Group of Companies is seeking a Marketing Coordinator to support marketing initiatives across its automotive, retail, recreation and commercial businesses. Reporting to the Director of Sales, you will coordinate campaigns, calendars and budgets while ensuring consistency across multiple locations and units.

Key responsibilities include coordinating digital, social, print and promotional activities, working with managers and external partners, and driving data-informed decisions to

Qualifications

• Post-secondary education in Marketing, Business, Communications or equivalent.
• Experience in marketing, communications, digital marketing or related role.
• Strong organizational and project-management skills.
• Excellent written and verbal communication.
• Confidence working directly with managers and business leaders.
• Ability to translate business needs into practical marketing initiatives.
• Experience with social media and digital marketing platforms.
• Canva and Adobe Creative Suite familiarity.
• Experience with Google Ads, Meta ads, Google Analytics, email marketing or CRM.
• Attention to detail and brand consistency.
• Automotive, retail or multi-location marketing experience is a plus.

Responsibilities

• Work with General Managers to identify marketing priorities and develop campaigns.
• Coordinate marketing activities across multiple companies, locations and business units.
• Develop and maintain marketing calendars, campaign schedules and timelines.
• Coordinate digital, social, print, radio, promotional activities.
• Assist with OEM brand requirements, marketing programs and co-op administration.
• Support website, social media, email and digital advertising initiatives.
• Coordinate creative materials, advertising, signage and promotional content.
• Work with external agencies, media partners, printers and other vendors.
• Assist with marketing budgets, invoice tracking and campaign expenditures.
• Coordinate events, sponsorships, promotions and community initiatives.
• Monitor campaign performance and help prepare marketing reports and recommendations.
• Maintain consistent branding across Western Group businesses.
• Identify opportunities to improve marketing processes, effectiveness and coordination.
• Support customer engagement, reputation management and retention initiatives.
• Manage multiple projects and priorities while meeting deadlines.

Skills

Organizational & project management

Written & verbal communication

Strategic marketing planning

Cross-functional collaboration

Digital marketing

Content creation support

Brand consistency

Independent work

Education

Post-secondary education in Marketing, Business, Communications or related field

Tools

Canva

Adobe Creative Suite

Google Ads

Google Analytics

CRM platforms

Job description

Marketing Coordinator, The Western Group of Companies

$55000-70000 per year

Western Group of Companies is looking for a Marketing Coordinator to support marketing initiatives across our group of automotive, retail, recreation and commercial businesses.

Reporting to the Director of Sales, this position will work closely with General Managers and business leaders across Western Group to understand their marketing needs, coordinate campaigns and ensure marketing activities are organized, consistent and aligned with business priorities.

What You’ll Be Doing

• Work with General Managers to identify marketing priorities and develop appropriate campaigns and initiatives.
• Coordinate marketing activities across multiple companies, locations and business units.
• Develop and maintain marketing calendars, campaign schedules and project timelines.
• Coordinate digital, social, print, radio, promotional and community-based marketing activities.
• Assist with OEM brand requirements, marketing programs and co-op administration.
• Support website, social media, email and digital advertising initiatives.
• Coordinate creative materials, advertising, signage and promotional content.
• Work with external agencies, media partners, printers and other marketing vendors.
• Assist with marketing budgets, invoice tracking and campaign expenditures.
• Coordinate events, sponsorships, promotions and community initiatives.
• Monitor campaign performance and help prepare marketing reports and recommendations.
• Maintain consistent branding across Western Group businesses.
• Identify opportunities to improve marketing processes, effectiveness and coordination.
• Support customer engagement, reputation management and retention initiatives.
• Manage multiple projects and priorities while meeting deadlines.

What You Bring

• Post-secondary education in Marketing, Business, Communications or a related field, or an equivalent combination of education and experience.
• Previous experience in marketing, communications, digital marketing or a related role.
• Strong organizational and project-management skills.
• Excellent written and verbal communication skills.
• Confidence working directly with managers and business leaders.
• Ability to translate business needs into practical marketing initiatives.
• Experience with social media and digital marketing platforms.
• Familiarity with Canva, Adobe Creative Suite or similar tools is an asset.
• Experience with Google Ads, Meta advertising, Google Analytics, email marketing or CRM platforms is an asset.
• Strong attention to detail and brand consistency.
• Comfortable reviewing campaign results and using data to support decisions.
• Ability to work independently, take ownership of projects and manage competing priorities.
• Automotive, retail or multi-location marketing experience would be considered an asset.

What We Offer

• Competitive compensation based on experience
• Competitive benefits and employee programs.
• A varied role supporting multiple businesses and industries.
• Opportunity to take meaningful ownership of marketing campaigns, projects and initiatives.
• A collaborative working environment with exposure to a broad range of marketing activities.