Marketing Coordinator

LexisNexis Risk Solutions; Toronto; On-site; CAD 45,000 - 70,000; Full time

Job summary

An established industry player is seeking a Marketing Coordinator to join their dynamic team. This role is pivotal in designing and implementing marketing campaigns that enhance engagement and drive leads. The ideal candidate will leverage AI tools and data-driven insights to optimize initiatives, ensuring alignment with brand messaging and measurable success. With a focus on collaboration and innovation, this position offers the opportunity to work in a high-performance environment, contributing to impactful marketing strategies that resonate across various channels. Join this forward-thinking organization and help shape the future of marketing in the legal sector.

Benefits

Employee Assistance Program

Various Leave Programs

Educational Assistance

Disability Insurance

Paid Vacation

Paid Volunteer Leave

Health Plan Benefits

Retirement Benefits

Qualifications

• 2+ years of experience in marketing roles focusing on campaign execution.
• Strong understanding of digital marketing channels and tools.

Responsibilities

• Design and optimize marketing campaigns to support organizational goals.
• Utilize CRM tools for demand generation and campaign measurement.

Skills

Marketing Campaign Management

Data Analysis

Email Marketing

Social Media Strategy

Interpersonal Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

CRM - Pardot

Salesforce

Job description

About our Team
LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.

About the role

LexisNexis Canada is looking for a Marketing Coordinator. this person will play a pivotal role in designing, implementing, and optimizing marketing campaigns to support segment Marketing Managers and the organization’s products and services. The ideal candidate is proficient with using AI tools to enhance marketing efforts when needed and proactively assists the marketing team and segment managers to produce high-impact email campaigns that drive engagement and leads. By leveraging data-driven insights and clear, actionable feedback, the coordinator ensures seamless execution of initiatives, alignment with brand messaging, and measurable success against organizational goals.

Responsibilities:

Good overall understanding of marketing demand generation programs from an executional perspective to support the organization's products, services, and market sector

Use specific marketing channels (e.g. email, webinars, social media) to launch and position products and services

Implements marketing initiatives and programs in collaboration with Marketing teams, Sales and Product teams

Executes marketing specific campaigns leveraging CRM- Pardot and Salesforce, to drive demand generation (lead creation and conversion)

Campaign measurement – monitors and reports on campaigns/ initiatives based on agreed success metrics

Campaign optimization – Conducts a/b testing and other optimization measures to ensure maximization of spend vs. effort

Sponsorship & Events - execution of key events live or virtual to deliver departmental objectives (awareness, lead generation or relationship building)

Digital competence – ability to understand the messaging and leverage the relevant digital channels to drive awareness, prospects, and marketing qualified leads

Working knowledge of social media (strategy execution), nurture campaign process and execution and competitive data analysis

Requirements:

Bachelor’s degree in Marketing, Business, Communications, or a related field.

2+ years related work experience

Ability to work in a high-performance team collaborating and assisting other managers and coordinators to drive team growth

Ability to maneuver well and be an influencer in a matrix organization - good interpersonal skills, presentation skills and good working relationships with key stakeholders across the organization

Able to follow set instructions and processes to complete work

Takes the initiative - Identifies the problem and all relevant issues in straightforward situations, assesses each using standard procedures and makes sound decisions

Work in a way that works for you

We promote a healthy work/life balance across the organization. We will help you meet your immediate responsibilities and your long-term goals.

Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

Employee Assistance Program

Various Leave Programs

Educational Assistance

Disability, Life and Accidental Death Insurance

Paid Vacation

Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

About the Business LexisNexis Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis and Nexis services.

This role is for an existing vacancy.

About our Team
LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.

About the role

LexisNexis Canada is looking for a Marketing Coordinator. this person will play a pivotal role in designing, implementing, and optimizing marketing campaigns to support segment Marketing Managers and the organization’s products and services. The ideal candidate is proficient with using AI tools to enhance marketing efforts when needed and proactively assists the marketing team and segment managers to produce high-impact email campaigns that drive engagement and leads. By leveraging data-driven insights and clear, actionable feedback, the coordinator ensures seamless execution of initiatives, alignment with brand messaging, and measurable success against organizational goals.

Responsibilities:

• Good overall understanding of marketing demand generation programs from an executional perspective to support the organization's products, services, and market sector

• Use specific marketing channels (e.g. email, webinars, social media) to launch and position products and services

• Implements marketing initiatives and programs in collaboration with Marketing teams, Sales and Product teams

• Executes marketing specific campaigns leveraging CRM- Pardot and Salesforce, to drive demand generation (lead creation and conversion)

• Campaign measurement – monitors and reports on campaigns/ initiatives based on agreed success metrics

• Campaign optimization – Conducts a/b testing and other optimization measures to ensure maximization of spend vs. effort

• Sponsorship & Events - execution of key events live or virtual to deliver departmental objectives (awareness, lead generation or relationship building)

• Digital competence – ability to understand the messaging and leverage the relevant digital channels to drive awareness, prospects, and marketing qualified leads

• Working knowledge of social media (strategy execution), nurture campaign process and execution and competitive data analysis

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 2+ years related work experience

• Ability to work in a high-performance team collaborating and assisting other managers and coordinators to drive team growth

• Ability to maneuver well and be an influencer in a matrix organization - good interpersonal skills, presentation skills and good working relationships with key stakeholders across the organization

• Able to follow set instructions and processes to complete work

• Takes the initiative - Identifies the problem and all relevant issues in straightforward situations, assesses each using standard procedures and makes sound decisions

Work in a way that works for you

We promote a healthy work/life balance across the organization. We will help you meet your immediate responsibilities and your long-term goals.

Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Health plan benefits

• Employee Assistance Program

• Retirement Benefits

• Various Leave Programs

• Educational Assistance

• Disability, Life and Accidental Death Insurance

• Paid Vacation

• Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

About the Business LexisNexis Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis and Nexis services.

This role is for an existing vacancy.

LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.

Please read our Candidate Privacy Policy .

LexisNexis Legal & Professional is a leading global provider of legal, regulatory and business information and analytics that help customers increase productivity, improve decision-making and outcomes, and advance the rule of law around the world. We help lawyers win cases, manage their work more efficiently, serve their clients better and grow their practices. We assist corporations in better understanding their markets and preventing bribery and corruption within their supply chains. We partner with leading global associations and customers to help collect evidence against war criminals and provide tools to combat human trafficking. We endeavour to advance the rule of law across the world.Our teams are combining unparalleled legal and business information with analytics and technology to advance what’s possible for the way our customers work and to advance what’s possible in the world by strengthening the rule of law.