Marketing Coordinator

Bingemans; Kitchener; On-site; CAD 40,000 - 70,000; Full time

Job summary

An established industry player in hospitality is seeking a creative and motivated marketing professional to join their team. In this exciting role, you will collaborate on innovative marketing strategies, engage with the community through dynamic content creation, and manage influencer partnerships. Your expertise in digital marketing analytics will help drive campaign performance and inform future strategies. This is a permanent, full-time position that offers the opportunity to work in a vibrant environment, contributing to memorable experiences for guests. If you thrive in a fast-paced setting and are passionate about hospitality, this could be the perfect fit for you.

Qualifications

• 2+ years of marketing experience in tourism, hospitality, or events.
• Experience in photography and graphic design is essential.

Responsibilities

• Collaborate on annual marketing plans and execute campaigns.
• Create engaging content for social media channels and monitor community interactions.

Skills

Problem-solving

Communication

Organization

Content Creation

Digital Marketing

Education

Post-Secondary Education in Marketing

Communications or related field

Tools

Microsoft Office

Adobe Illustrator

Adobe Photoshop

Canva

Hootsuite

Meta Business Suite

Google Analytics

Job description

Bingemans is one of the Waterloo Region's largest and most dynamic meeting and conference facilities. In addition, Bingemans is one of Southwestern Ontario's largest catering companies for both on and off-site events, with over 70 years of successful event experience.

We are Waterloo Region's leader in hospitality providing the very best in family entertainment. With amenities ranging from the Big Splash Water Park, FunWorx Indoor Playland and the Bingemans Camping Resort, we are the ticket for exceptional fun! In the fall, we turn into Canada’s most terrifying haunted attraction- Screampark. In October, the Oktoberfest Kool Haus is home to thousands of guests to celebrate KW Oktoberfest (North America's largest Bavarian festival).

Bingemans is in the business of providing Grand Experiences!

What You'll Do

• Marketing Execution
• Collaborate with the Marketing Manager to develop and execute annual marketing plans
• Work cross-functionally with Sales, Operations, and internal departments to ensure alignment on campaigns and goals
• Oversee campaign execution across digital, print, and event channels
• Content Creation & Community Engagement
• Create and schedule engaging content for multiple social media channels (including LinkedIn for B2B-facing properties like Catering and Conferences)
• Capture and edit photography and video content for use in digital campaigns and promotions
• Design marketing materials and digital ads using Canva
• Manage community interactions and monitor comments/messages across platforms
• Influencer & PR Management
• Coordinate influencer partnerships and user-generated content campaigns
• Draft and distribute press releases
• Pitch stories to local media and maintain media contact lists
• Oversee media coverage and press relationships for key events ( ie. Oktoberfest)
• Digital Marketing & Analytics
• Deploy email campaigns and newsletters using Mailchimp
• Monitor campaign performance via tools like Google Analytics
• Track KPIs including engagement, open rates, web traffic, and campaign ROI to inform future strategy
• Support trade shows and promotional activations as needed
• Advertising & Budget Oversight
• Coordinate digital and print advertising efforts
• Track and reconcile marketing budgets
• Manage invoices and liaise with vendors
• Administrative Support & Brand Consistency
• Support day-to-day admin functions such as formatting, data entry, and marketing coordination
• Ensure consistent branding across all customer touchpoints and business verticals
• Stay informed on local events, tourism trends, and promotional opportunities
  

What we're looking for?

• Creative self-starter with exceptional problem-solving skills.
• Excellent organization and multi-tasking skills.
• Must be able to communicate effectively, both verbally and written.
• Must have post-Secondary Education in Marketing, Communications, or a related field.
• 2+ years of marketing experience, ideally in tourism, hospitality, or events
• Experience in photograph and graphic design.
• Must be proficient in: Microsoft Office, Skilled in Adobe Illustrator, Adobe Photoshop.
• Proficient in Canva, Hootsuite, Meta Business Suite, and Google Analytics
• Familiarity with Adobe Creative Suite or print production is an asset
• Must have valid driver’s license and reliable transportation.
• Hospitality/Tourism Industry experience preferred but not required.
  
  

Additional Information

This is a permanent, full-time position. In office Monday to Friday with occasional evenings and weekends.

We thank all applicants for their interest, however only candidates selected for further consideration will be contacted.

Bingemans welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.