Marketing Coordinator

Moosehead Breweries; New Brunswick; Hybrid; CAD 45,000 - 60,000; Full time

Benefits offered by this job

Health benefits

Wellness program

Leadership program

Beer vouchers

Job summary

Moosehead Breweries Limited seeks a Marketing Coordinator to support the Boston Beer Company portfolio across Canada, focusing on Twisted Tea, Sun Cruiser and Truly Hard Seltzer. The role can be remote within Canada or based in Saint John, NB, working closely with Brand Manager and cross-functional teams.

You will help with annual innovation, product commercialization, and development of tools, guidelines, and training, coordinating with agencies and procurement partners to drive brand

Qualifications

• Post-secondary education, preferably with a concentration in marketing.
• Previous marketing experience is preferred.
• Beverage alcohol or CPG industry experience is an asset.
• Ability to travel within Canada and the United States is an asset.
• Proficiency with Microsoft applications including Excel, Teams, Viva Engage, and Outlook is an asset.
• Experience with Canva is an asset.
• Experience with Workfront and Monday.com is an asset.

Responsibilities

• Support annual innovation and new product launch strategies across partner brands.
• Coordinate product commercialization activities, including packaging development and regulatory approvals.
• Create sales tools and customer-facing materials to support commercial objectives.
• Conduct market, product, and competitive research to inform brand strategy.
• Maintain and administer brand guidelines for consistency across communications.
• Develop and update brand training materials for internal stakeholders.
• Manage product portfolio information including listings and specs.
• Support budget management processes including invoice administration and expense tracking.
• Coordinate internal communications and content management via platforms like SharePoint.
• Organize meetings, events, and National Sales Meeting activities.
• Collaborate with stakeholders to ensure timely project delivery and alignment with objectives.
• Work with agencies and in-house teams to brief and consolidate feedback for advertising.

Skills

Communication

Project management

Creativity

Analytical thinking

Organizational agility

Time management

Passion

Entrepreneurial spirit

Teamwork

Education

Marketing degree

Tools

Microsoft Excel

Microsoft Teams

Viva Engage

Outlook

Canva

Workfront

Monday.com

Job description

Moosehead Breweries Limited is Canada's last-major brewer still owned by Canadians. Headquartered in Saint John, New Brunswick, the company has been operated by the Oland family since it was established in 1867.

We are currently seeking a MARKETING COORDINATOR to support the Boston Beer Company portfolio. This role will be primarily focused on the Twisted Tea, Sun Cruiser, and Truly Hard Seltzer brands nationally.

This role can be based remotely within Canada or at the Moosehead Brewery in Saint John, New Brunswick.

Job Summary

Reporting directly to the Brand Manager, this position will support annual innovation strategy, product commercialization, the creation of internal selling tools, brand guidelines, and more. To be successful in this role, the individual must be a skilled communicator who is organized, reliable, and highly collaborative. Strong project management skills are also required to navigate a complex network of internal and external stakeholders, including Boston Beer Company, agency and procurement partners, and organizations such as the NHL.

Responsibilities

• Support the development and execution of annual innovation and new product launch strategies across partner brands.
• Coordinate product commercialization activities, including packaging development, regulatory approvals, and cross-functional project management.
• Assist in the creation of sales tools and customer-facing materials to support commercial objectives and customer presentations.
• Conduct market, product, and competitive research to inform brand strategy and business decisions.
• Maintain and administer brand guidelines, ensuring consistency across all brand communications and activations.
• Develop, update, and facilitate brand training materials and programs for internal stakeholders.
• Manage product portfolio information, including product listings, specifications, and item master data.
• Support budget management processes, including invoice administration, expense tracking, and budget reporting.
• Coordinate internal communications, documentation, and content management through platforms such as SharePoint.
• Organize and support meetings, events, and cross-functional team initiatives, including National Sales Meeting activities.
• Collaborate with internal and external stakeholders to ensure projects are delivered on time and aligned with business objectives.
• Collaborate with external creative agencies and the in-house graphics team to brief, review, proofread, and consolidate feedback and approvals for static advertising intended for inside and outside retail footprints.
• Provide general marketing and administrative support to the Partner Brands team as required.

Skills

• Communication: Consistently deliver clear, concise, and structured feedback.
• Project Management: Ability to organize and engage stakeholders through complex processes related to packaging, promotions, and advertising.
• Creativity: Brings innovative thinking to both what we do and how we do it.
• Analytical Thinking: Strong ability to distill data and insights into strategic recommendations and action.
• Organizational Agility: Ability to navigate a complex network of internal and external stakeholders.
• Time Management: Effectively prioritizes competing initiatives and deadlines.
• Passion: Demonstrates intrinsic motivation to deliver high-quality work.
• Entrepreneurial Spirit: Thrives in ambiguity and embraces an all-hands-on-deck environment.
• Teamwork: Collaborates effectively to support cross-functional goals and colleagues.

Qualifications

• Post-secondary education, preferably with a concentration in marketing.
• Previous experience in marketing is preferred.
• Beverage alcohol or consumer packaged goods (CPG) industry experience is considered an asset.
• Ability to travel within Canada and the United States is an asset.
• Experience leveraging artificial intelligence (AI) tools is an asset.
• Proficiency with Microsoft applications, including Excel, Teams, Viva Engage, and Outlook, is an asset.
• Proficiency with Canva is an asset.
• Experience with project management tools such as Workfront and Monday.com is an asset.

What can you expect from us?

Respect. We treat all employees with respect at Moosehead, after all, respect is one of our core values.

What we offer:

• Benefits package including a highly rated Health, Dental, Vision and an Employee Assistance Program
• Leadership Accelerator Program
• An annual Wellness Reimbursement program
• Beer Voucher Program

As a national, family-owned business, we are striving to build an equitable, diverse and inclusive team that best represents the wholesome values of Canada. If you require accommodation through the recruitment process, please advise within your Resume or Cover Letter.

Moosehead Breweries greatly appreciates the interest of all applicants; however, only selected candidates will be contacted.