Brand Ambassador

Moosehead Breweries; Edmonton; On-site; CAD 28,413 - 40,467; Full time

Benefits offered by this job

Branded vehicle and fuel coverage

Monthly product allowance

Job summary

A Canadian family-owned brewery is seeking a Brand Ambassador for a full-time position in Edmonton. The role includes executing promotional events and conducting tastings for brands like Twisted Tea and Truly Hard Seltzer. Candidates should have strong communication skills and be flexible to work evenings and weekends. This position offers a branded vehicle, monthly product allowance, and the opportunity to be a key part of the brand's success. Applications are due by March 1st, 2026.

Qualifications

• Previous experience in the beverage alcohol industry is an asset.
• Must be at least 18 years of age and able to responsibly handle and serve alcohol.
• Valid graduated driver's license required.

Responsibilities

• Represent brands at promotional events and tastings.
• Educate consumers about products and their unique features.
• Create memorable experiences through engaging interactions.
• Build relationships with key stakeholders in the industry.
• Collect feedback for marketing strategies.

Skills

Strong time management skills

Exceptional communication skills

Ability to work independently

Ability to multitask

Job description

Moosehead Breweries Limited is Canada's last-major brewer still owned by Canadians. Headquartered in Saint John, New Brunswick, the company has been operated by the Oland family since it was established in 1867. After more than 150 years, our rich history is as rich as the flavor of our beer. What makes Moosehead so unique is that when challenges arise, we face them head-on. At Moosehead we’re a team of doers. We believe that obstacles are opportunities to show the world what you’re capable of. We exist to reawaken and reward the courage to go after what’s difficult.

We are currently seeking a Brand Ambassador to support with sampling and activations across Twisted Tea, Truly Hard Seltzer and Sun Cruiser. Reporting directly to the Alberta Senior Territory Manager. Your primary responsibilities will include executing promotional events, conducting tastings and POS management. The Brand Ambassador role will be based in Edmonton, Alberta. This role offers the opportunity to be a key contributor to our brand’s success while enjoying a flexible schedule. The Brand Ambassador role is a full-time position at $25 per hour.

This will be a contract role from May – September 2026.

Responsibilities

• Represent our brands with enthusiasm and professionalism at promotional events, tastings, and other marketing activations.
• Educate consumers about our products. Including product details, their unique features, flavor profiles.
• Create memorable experiences for customers through engaging interactions and product demonstrations.
• Build and maintain relationships with key stakeholders, including retailers, event organizers, and industry influencers.
• Collect feedback and insights from customers to inform future marketing strategies and product development efforts.
• Collaborate with the Marketing team and the Alberta Sales team to ensure promotional materials and resources are effectively utilized.
• Assist in the execution of our events (ex., Country Thunder, Rockin’ Thunder, BVJ, Oilers, etc.).
• Work cross-functionally with the Alberta sales team to execute retail, on-premise and NGCOA samplings.
• Support regional sales team by merchandising retail outlets to maximize visibility of brands while ensuring compliance to program.

Qualifications

• Previous experience in the beverage alcohol industry is an asset.
• Flexibility to work evenings and weekends, as required, to accommodate promotional events and activations. Travel will be required.
• Must be at least 18 years of age and able to responsibly handle and serve alcohol in Alberta (Pro-Serve).
• Valid graduated driver’s license.
• Must be 21 years of age or older and meet rental car provider requirements.

Skills

• Strong time management and organization skills.
• Ability to multitask and collaborate with various departments, internal and external.
• Exceptional communication and interpersonal skills, with a natural ability to connect with diverse audiences.
• Enthusiasm for the liquor industry and a passion for sharing knowledge about different RTDs.
• Ability to work independently and proactively, with a strong sense of initiative and problem-solving skills.

What can you expect from us?

Respect. We treat all employees with respect at Moosehead, after all, respect is one of our core values.

What we offer:

• Ability to shape the future of a resilient Canadian, family-owned company.
• Passionate and collaborative co-workers
• Branded vehicle and fuel coverage
• Monthly product allowance

Qualified applicants are invited to submit their cover letter and resume by end of day on March 1st, 2026.

As a national, family-owned business, we are striving to build an equitable, diverse and inclusive team that best represents the wholesome values of Canada. If you require an accommodation through the recruitment process, please advise within your Resume or Cover Letter.

Moosehead Breweries greatly appreciates the interest of all applicants; however, only selected candidates will be contacted.