Manager, Marketing, Manitoba Moose

True North Sports + Entertainment; Winnipeg; On-site; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Diverse opportunities for skills development

Engaging work culture

Participation in community initiatives

Job summary

A leading sports and entertainment organization in Winnipeg is seeking a Director of People and Culture to lead marketing efforts for the Manitoba Moose Hockey Team. You will develop and execute comprehensive strategies aimed at increasing ticket sales and engaging fans. The ideal candidate has 3-5 years of marketing experience, strong analytical skills, and a passion for sports. Join us to be part of a dynamic and motivated team.

Qualifications

• 3-5 years’ experience in a marketing role.
• Experience in media buying and digital marketing is an asset.
• Ability to manage multiple tasks under tight deadlines.

Responsibilities

• Lead the development and execution of marketing strategies.
• Drive ticket sales and fan engagement.
• Oversee brand positioning and marketing assets.

Skills

Marketing strategy development

Media buying

Digital marketing

Analytical skills

Adobe programs

Interpersonal skills

Creative thinking

Education

Post-Secondary Education in Business Administration or Commerce

Job description

Director People and Culture – True North Sports + Entertainment

True North Sports + Entertainment is seeking a creative and results-oriented professional to lead the marketing efforts for the Manitoba Moose Hockey Team.

As the Manager, Marketing, Manitoba Moose you will be responsible for leading the development, execution, and optimization of a comprehensive marketing strategy that supports the organization’s business objectives. Your primary focus will be to increase ticket sales, drive fan engagement, and enhance the overall brand presence of the Manitoba Moose. In this role, you will work closely with internal teams across the organization to develop and execute integrated marketing campaigns. Through cross-functional collaboration, you’ll ensure these campaigns align with business objectives and effectively engage target audiences.

What to be excited for in this role:

• Plan and execute engaging marketing strategies and game-by-game programming to drive and grow season, group and individual ticket sales.
• Collaborate with Ticket Sales and Membership Services on initiatives, retention programs and sales collateral.
• Oversee brand positioning and production of all Manitoba Moose assets such as print, signage and digital while partnering with Creative Services and external suppliers to ensure consistency and quality.
• Design, buy and implement integrated campaigns across traditional media and digital channels (website, social media, mobile app, e-blasts, etc.) to boost fan engagement and brand equity.
• Lead promotional initiatives and game-day activations which include specialty nights, giveaways and sponsor activations, managing budgets, logistics and cross-department coordination.
• Manage creation, scheduling and distribution of all digital communications to deliver timely, engaging content to fans.
• Collaborate with Community Relations to embed the Manitoba Moose brand in local events, and with Corporate Partnerships to activate sponsored content and fulfill marketing obligations.
• Provide and audit all home-game marketing messaging, support post-game reporting, and coordinate photography and visual assets.
• Perform additional duties as required to meet business needs.

What we need from you:

• Post-Secondary Education in Business Administration, Commerce or equivalent work experience.
• 3 - 5 years’ experience in a marketing role, including experience in media buying, digital marketing and/or account services would be considered an asset.
• Hands-on experience proactively planning, implementing, managing, and measuring integrated marketing plans.
• Strong analytical skills, with the ability to perform analysis, interpret results and make recommendations to various audiences.
• Experience working with Adobe programs.
• Ability to manage multiple tasks simultaneously, set and meet priorities to deliver results under tight deadlines, and adopt a “whatever-it-takes” approach to succeed.
• Superior attention to detail and excellent personal organization.
• Passion for hockey and knowledge of the AHL is considered an asset.
• Strong interpersonal and communication skills with the ability to collaborate with different stakeholders.
• Ability to work as a positive contributor to a team in a dynamic and fast-paced sports and entertainment environment.
• Capability to demonstrate creative thinking, take proactive initiative in a team-first environment, and balance customer needs and organizational objectives with individual performance targets.
• Attend all games and community initiatives to contribute, measure and evaluate marketing support and programming.

Why you should join us!

We are True North! At True North Sports + Entertainment, we have developed a culture where our employees are engaged, challenged, and motivated. We are intentional in ensuring our employees personal values, match our organizational values of Team, Trust & Respect, Integrity, Excellence and Community.

Included as one of Manitoba’s Top Employers since 2008, our work environment is dynamic and fast-paced, offering diverse opportunities that allow you to encounter a variety of situations and develop new skills.

We encourage you to apply even if your previous experience does not align perfectly with every qualification in the job description. You may be just the right person for this role, or other roles!

We are Venues | We are People | We are Community

Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing, Sales, and Business Development
• Industries: Spectator Sports, Performing Arts and Spectator Sports, and Sports Teams and Clubs

WA Version note: This posting reflects the role and does not include extraneous postings or platform-specific boilerplate.