Marketing & Communications Manager

SRS Distribution Inc.; Vaughan; On-site; CAD 55,000 - 65,000; Full time

Benefits offered by this job

Competitive weekly/bi-weekly pay

Discretionary bonuses

401(k) with company match

Employee Stock Purchase Plan

Paid time off (vacation, sick, holiday

Birthday, floating)

Medical/dental/vision

Flexible spending accounts

Company-paid life and short-term disab

Long-term disability option

Additional life insurance

Job summary

SRS Distribution Inc. seeks an experienced Marketing Manager to join GMS Canada, driving strategic marketing initiatives that boost brand awareness, engagement, and sales growth.

You’ll lead digital campaigns, market research, content creation, and cross-functional collaboration to align with business goals. You will manage budgets, analyze performance, and stay ahead of industry trends, with a focus on optimizing ROI across channels and events.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5+ years of marketing experience with proven success in strategies and campaigns.
• Strong knowledge of digital marketing tactics and tools (SEO, SEM, social media, analytics).
• Excellent analytical, written, and interpersonal skills; collaborative mindset.

Responsibilities

• Develop and execute comprehensive marketing plans to promote products/services, increase brand visibility, and drive sales.
• Lead market research to identify audiences, trends, and competitors to inform branding strategies.
• Oversee creation of marketing materials including website content, ads, swag, social content, and communications.
• Manage digital channels (SEO, SEM, email, social media, online ads) to optimize reach and conversions.
• Analyze marketing data to evaluate performance, ROI, and insights for optimization.
• Collaborate with sales and other teams to align marketing with business objectives.
• Stay updated on industry trends and technologies to continuously improve tactics.
• Manage marketing budget, allocate resources, and track expenses for ROI.

Skills

Marketing strategy

Digital marketing

SEO/SEM

Analytics

Communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business

Job description

Position Purpose:

We are seeking an experienced and innovative Marketing Manager to join our dynamic team at GMS Canada. The Marketing Manager will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, customer engagement, and sales growth. The ideal candidate will have a strong background in communications, marketing strategy, digital marketing, and brand & event management.

Key Responsibilities:

• Develop and execute comprehensive marketing plans and campaigns to promote company products/services, increase brand visibility, and drive sales.
• Lead market research efforts to identify target audiences, market trends, and competitor analysis to inform brand guidelines, strategies, and tactics.
• Oversee the creation of marketing materials, including website content, advertising materials, swag/ company peripherals, social media content, and communications.
• Manage digital marketing channels, including SEO, SEM, email marketing, social media, and online advertising campaigns to optimize reach and conversion.
• Analyze marketing data and metrics to evaluate campaign performance, ROI, and customer insights, and make data-driven recommendations for optimization.
• Collaborate cross-functionally with sales and other teams to ensure alignment of marketing initiatives with business objectives.
• Stay updated on industry trends, best practices, and emerging technologies to continuously improve marketing strategies and tactics.
• Manage marketing budget, allocate resources effectively, and track expenses to ensure cost-effectiveness and ROI.

Minimum Qualifications:

Bachelor’s degree in Marketing, Business Administration, or related field. 5+ years of experience in marketing, with a proven track record of developing and executing successful marketing strategies. Strong knowledge of digital marketing tactics and tools, including SEO, SEM, social media, and analytics platforms. Excellent analytical skills, with the ability to interpret marketing data and metrics to drive insights and decision-making. Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders. Creative thinking and problem-solving abilities, with a passion for innovation and continuous improvement.

The (range of) compensation for this position is $55,200.00 to $65,100.00

Job Location: GMS Family of Locations - Concord

635 Westburne Dr Concord, ON L4K 4Z1

As an Equal Employment Opportunity (EEO) employer SRS Distribution Inc., including all its subsidiaries, provides job opportunities to qualified individuals without regard to actual or perceived race, color, creed, religion, national origin, sex, gender, age, disability, gender identity, sexual orientation, citizenship status, uniform service, veteran status, marital status, genetic information, physical or mental disability, or any other characteristic in accordance with applicable federal, state, and local EEO laws.If you are an individual with a disability or a disabled veteran and require a reasonable accommodation in applying for any posted position, please contact Human Resources at US: 855.556.3221, or by email to: [e-mail] with the nature of your accommodation request and include the Business name, location and title of the job opening. Please allow one (1) business day for a reply.All employment offers are contingent upon successful completion of a background check and drug screen, as permitted by law.

• Competitive weekly/bi-weekly pay
• discretionary bonuses
• 401(k) with company match
• Employee Stock Purchase Plan
• paid time off (vacation, sick, volunteer, holidays, birthday, floating)
• medical/dental/vision
• flexible spending accounts
• company-paid life and short-term disability
• plus optional long-term disability
• and additional life insurance

All benefits subject to eligibility.

Should a Candidate be submitted to fill a position by a recruiting or staffing services agency (“Agency”), the Company has no obligation to pay the Agency any fee for submission, offer, placement or any service without a fully executed contract of service covering the engagement.