Marketing Cloud Specialist

Medcan Health Management; Toronto; On-site; CAD 85,000 - 117,000; Full time

Job summary

Medcan Health Management in Ontario seeks a Salesforce Marketing Cloud Specialist to own the development and optimization of personalized customer communications, journeys, and audience segmentation. You will collaborate with Marketing, Analytics, Technology, Growth and Product to translate requirements into scalable marketing solutions while upholding privacy, accessibility, and data governance standards.

The role emphasizes building automated campaigns, data extensions, and integrations with

Qualifications

• 5+ years hands-on experience administering and developing solutions in Salesforce Marketing Cloud.
• Advanced proficiency in Email Studio, Journey Builder, Automation Studio, Contact Builder, AMPscript, SQL, and HTML/CSS.
• Experience connecting Salesforce Marketing Cloud with CRM platforms and enterprise data sources.
• Knowledge of CASL, PIPEDA, accessibility, email deliverability, data governance, AI-enabled marketing, and customer data platforms; healthcare or regulated industry is an asset.

Responsibilities

• Build, deploy, and optimize automated customer journeys, email campaigns, triggered communications, and personalization programs within Salesforce Marketing Cloud.
• Develop and maintain solutions using Email Studio, Journey Builder, Automation Studio, Contact Builder, AMPscript, SQL, HTML, and CSS.
• Create audience segmentation, data extensions, subscriber management solutions, and targeting strategies to support lifecycle marketing initiatives.
• Execute campaign deployments and automation workflows, ensuring accuracy, quality assurance, and adherence to timelines.
• Partner with Technology teams to support integrations between Salesforce Marketing Cloud, Salesforce CRM, and other enterprise systems.
• Translate marketing and business requirements into scalable automation and personalization solutions.
• Monitor campaign performance and recommend optimizations through testing, analytics, Salesforce Einstein capabilities, and AI-driven enhancements.
• Troubleshoot campaign, data, integration, and automation issues, identifying root causes and implementing timely resolutions.
• Support testing, validation, release, and deployment activities for marketing technology initiatives.
• Ensure compliance with privacy legislation, consent management requirements, accessibility standards, data governance policies, and email deliverability best practices.
• Champion Salesforce Marketing Cloud best practices and identify opportunities to improve efficiency, effectiveness, and customer experience.

Skills

Campaign lifecycle optimization

Audience segmentation

Data governance

API knowledge

Communication & collaboration

Problem solving

Education

College Diploma or University degree in Marketing, Business, Information Systems, Computer Science, Communications, or a related discipline

Tools

Salesforce Marketing Cloud

Email Studio

Journey Builder

Automation Studio

Contact Builder

AMPscript

SQL

HTML/CSS

Job description

Are you passionate about helping people live their healthiest lives? Do you thrive in a dynamic, supportive environment where your contributions truly matter? If so, Medcan is the place for you!

This job is for a current vacancy.

The Opportunity

As a member of Medcan's Lifecycle Marketing team, the Specialist, Salesforce Marketing Cloud, is responsible for the hands‑on execution, administration, and optimization of our marketing automation ecosystem. This role owns the development and deployment of personalized customer communications, automated journeys, audience segmentation, and campaign workflows that support client acquisition, engagement, retention, and loyalty.

Acting as Medcan's Salesforce Marketing Cloud expert, the Specialist works closely with Marketing, Analytics, Technology, Growth, and Product teams to translate business requirements into scalable marketing solutions that enhance the client experience, improve operational efficiency, and drive measurable business outcomes. Using customer data, automation, and emerging AI capabilities, this role helps deliver the right experience to the right client at the right time while maintaining the highest standards for privacy, accessibility, data governance, and deliverability.

What You'll Do

• Build, deploy, and optimize automated customer journeys, email campaigns, triggered communications, and personalization programs within Salesforce Marketing Cloud.
• Develop and maintain solutions using Email Studio, Journey Builder, Automation Studio, Contact Builder, AMPscript, SQL, HTML, and CSS.
• Create audience segmentation, data extensions, subscriber management solutions, and targeting strategies to support lifecycle marketing initiatives.
• Execute campaign deployments and automation workflows, ensuring accuracy, quality assurance, and adherence to timelines.
• Partner with Technology teams to support integrations between Salesforce Marketing Cloud, Salesforce CRM, and other enterprise systems.
• Translate marketing and business requirements into scalable automation and personalization solutions.
• Monitor campaign performance and recommend optimizations through testing, analytics, Salesforce Einstein capabilities, and AI-driven enhancements.
• Troubleshoot campaign, data, integration, and automation issues, identifying root causes and implementing timely resolutions.
• Support testing, validation, release, and deployment activities for marketing technology initiatives.
• Ensure compliance with privacy legislation, consent management requirements, accessibility standards, data governance policies, and email deliverability best practices.
• Champion Salesforce Marketing Cloud best practices and identify opportunities to improve efficiency, effectiveness, and customer experience.

What You'll Bring

• College Diploma or University degree in Marketing, Business, Information Systems, Computer Science, Communications, or a related discipline.
• 5+ years of hands‑on experience administering and developing solutions in Salesforce Marketing Cloud.
• Advanced proficiency in Email Studio, Journey Builder, Automation Studio, Contact Builder, AMPscript, SQL, and HTML/CSS.
• Proven ability to build and optimize customer journeys, lifecycle campaigns, personalization programs, and automated communications.
• Strong knowledge of audience segmentation, data extensions, subscriber management, and campaign operations.
• Strong analytical and problem‑solving skills, with the ability to diagnose issues and implement practical solutions.
• Experience connecting Salesforce Marketing Cloud with CRM platforms and enterprise data sources.
• Working knowledge of APIs and the broader marketing technology ecosystem.
• Excellent communication and collaboration skills, including the ability to translate business needs into technical requirements.
• Meticulous attention to detail and a commitment to quality, accuracy, and continuous improvement.
• Knowledge of CASL, PIPEDA, accessibility, email deliverability, data governance, AI‑enabled marketing, and customer data platforms; experience in healthcare or another regulated industry is an asset.
• Salesforce Marketing Cloud certification‑such as Email Specialist, Administrator, Developer, or Consultant‑is a strong asset.

Position Pay Range

$85,122.00 - $117,042.75 CAD annually

Pay will be determined based on an analysis of the selected candidate's experience and qualifications within the role's compensation grade. Medcan's compensation ranges are determined by a combination of required qualifications and skills, market value, and internal equity. The above range pertains solely to the base compensation and is not inclusive of additional compensation details such as perks, benefits, and potential bonuses or incentives.