Marketing Cloud Specialist

Medcan; Toronto; On-site; CAD 85,000 - 117,000; Full time

Job summary

Medcan is seeking a Specialist in Salesforce Marketing Cloud to own hands-on execution, administration and optimization of our marketing automation ecosystem. You will develop and deploy personalized customer communications, automated journeys, audience segmentation, and campaign workflows across client acquisition, engagement, retention and loyalty.

Collaborate with Marketing, Analytics, Technology, Growth and Product teams to translate business requirements into scalable marketing solutions

Qualifications

• 5+ years hands-on experience administering and developing SFMC solutions.
• Advanced proficiency in Email Studio, Journey Builder, Automation Studio, Contact Builder, AMPscript, SQL, HTML/CSS.
• Experience connecting SFMC with CRM platforms and enterprise data sources.
• Knowledge of APIs and the broader martech ecosystem.
• Salesforce Marketing Cloud certification is a strong asset.

Responsibilities

• Build, deploy, and optimize automated customer journeys, email campaigns, triggered communications, and personalization programs within Salesforce Marketing Cloud.
• Develop and maintain solutions using Email Studio, Journey Builder, Automation Studio, Contact Builder, AMPscript, SQL, HTML, and CSS.
• Create audience segmentation, data extensions, subscriber management solutions, and targeting strategies to support lifecycle marketing initiatives.
• Execute campaign deployments and automation workflows, ensuring accuracy, quality assurance, and adherence to timelines.
• Partner with Technology teams to support integrations between Salesforce Marketing Cloud, Salesforce CRM, and other enterprise systems.
• Translate marketing and business requirements into scalable automation and personalization solutions.
• Monitor campaign performance and recommend optimizations through testing, analytics, Salesforce Einstein capabilities, and AI-driven enhancements.
• Troubleshoot campaign, data, integration, and automation issues, identifying root causes and implementing timely resolutions.
• Support testing, validation, release, and deployment activities for marketing technology initiatives.
• Ensure compliance with privacy legislation, consent management requirements, accessibility standards, data governance policies, and email deliverability best practices.
• Champion Salesforce Marketing Cloud best practices and identify opportunities to improve efficiency, effectiveness, and customer experience.

Skills

Lifecycle marketing

Automation workflows

Campaign optimization

Analytics

Communication

Collaboration

Education

College Diploma or University degree

Tools

Salesforce Marketing Cloud

Email Studio

Journey Builder

Automation Studio

Contact Builder

AMPscript

SQL

HTML/CSS

APIs

Job description

The Opportunity

As a member of Medcan’s Lifecycle Marketing team, the Specialist, Salesforce Marketing Cloud, is responsible for the hands-on execution, administration, and optimization of our marketing automation ecosystem. This role owns the development and deployment of personalized customer communications, automated journeys, audience segmentation, and campaign workflows that support client acquisition, engagement, retention, and loyalty.

Acting as Medcan’s Salesforce Marketing Cloud expert, the Specialist works closely with Marketing, Analytics, Technology, Growth, and Product teams to translate business requirements into scalable marketing solutions that enhance the client experience, improve operational efficiency, and drive measurable business outcomes. Using customer data, automation, and emerging AI capabilities, this role helps deliver the right experience to the right client at the right time while maintaining the highest standards for privacy, accessibility, data governance, and deliverability.

What You’ll Do

• Build, deploy, and optimize automated customer journeys, email campaigns, triggered communications, and personalization programs within Salesforce Marketing Cloud.
• Develop and maintain solutions using Email Studio, Journey Builder, Automation Studio, Contact Builder, AMPscript, SQL, HTML, and CSS.
• Create audience segmentation, data extensions, subscriber management solutions, and targeting strategies to support lifecycle marketing initiatives.
• Execute campaign deployments and automation workflows, ensuring accuracy, quality assurance, and adherence to timelines.
• Partner with Technology teams to support integrations between Salesforce Marketing Cloud, Salesforce CRM, and other enterprise systems.
• Translate marketing and business requirements into scalable automation and personalization solutions.
• Monitor campaign performance and recommend optimizations through testing, analytics, Salesforce Einstein capabilities, and AI-driven enhancements.
• Troubleshoot campaign, data, integration, and automation issues, identifying root causes and implementing timely resolutions.
• Support testing, validation, release, and deployment activities for marketing technology initiatives.
• Ensure compliance with privacy legislation, consent management requirements, accessibility standards, data governance policies, and email deliverability best practices.
• Champion Salesforce Marketing Cloud best practices and identify opportunities to improve efficiency, effectiveness, and customer experience.

What You’ll Bring

• College Diploma or University degree in Marketing, Business, Information Systems, Computer Science, Communications, or a related discipline.
• 5+ years of hands‑on experience administering and developing solutions in Salesforce Marketing Cloud.
• Advanced proficiency in Email Studio, Journey Builder, Automation Studio, Contact Builder, AMPscript, SQL, and HTML/CSS.
• Proven ability to build and optimize customer journeys, lifecycle campaigns, personalization programs, and automated communications.
• Strong knowledge of audience segmentation, data extensions, subscriber management, and campaign operations.
• Strong analytical and problem‑solving skills, with the ability to diagnose issues and implement practical solutions.
• Experience connecting Salesforce Marketing Cloud with CRM platforms and enterprise data sources.
• Working knowledge of APIs and the broader marketing technology ecosystem.
• Excellent communication and collaboration skills, including the ability to translate business needs into technical requirements.
• Meticulous attention to detail and a commitment to quality, accuracy, and continuous improvement.
• Knowledge of CASL, PIPEDA, accessibility, email deliverability, data governance, AI‑enabled marketing, and customer data platforms; experience in healthcare or another regulated industry is an asset.
• Salesforce Marketing Cloud certification—such as Email Specialist, Administrator, Developer, or Consultant— is a strong asset.

Position Pay Range

$85,122.00 - $117,042.75 CAD annually

Pay will be determined based on an analysis of the selected candidate’s experience and qualifications within the role’s compensation grade. Medcan’s compensation ranges are determined by a combination of required qualifications and skills, market value, and internal equity. The above range pertains solely to the base compensation and is not inclusive of additional compensation details such as perks, benefits, and potential bonuses or incentives.

Notice to Candidates: Recruitment Fraud

Please note that Medcan will never request any form of payment from candidates at any stage of the recruitment or hiring process. In addition, Medcan does not utilize third‑party immigration consultants or recruitment agents to conduct offers of employment on our behalf. Employment contracts are shared directly by members of the Medcan Talent Acquisition or Human Resources team using official Medcan email domains.

If you receive a request for payment or are contacted by an individual or organization claiming to represent Medcan that appears suspicious, please do not respond or share personal information. Instead, we encourage you to contact us directly at [e-mail] to verify the legitimacy of the communication.

Diversity, Equity and Accessibility:

Medcan is dedicated to equity, diversity and inclusion. We strive to ensure all stakeholders have a fair opportunity to participate in our community. If contacted for an opportunity, please advise your Talent Acquisition contact should you require accommodation.

AI Use Disclosure – Opportunities at Medcan

Medcan uses artificial intelligence (AI) tools to support the screening and assessment of applicants for opportunities as part of a fair, transparent, and inclusive process. These tools assist our team but do not make final decisions. All decisions are reviewed and made by our teams to ensure fairness and alignment with Medcan’s values. If you have questions about how your application is assessed, please contact the Medcan Talent Acquisition team at [e-mail].