Senior Marketing Automation Associate

BioTalent Canada; Burnaby; On-site; CAD 73,000 - 98,000; Full time

Job summary

STEMCELL Technologies in Vancouver area is seeking a Senior Marketing Automation Associate to optimize and scale customer engagement using Salesforce Marketing Cloud Next and related tools. You will configure, operate, and improve automated programs across Marketing and Sales, translating strategies into scalable audience segments and activation workflows.

As a fixed-term contract through January 2028, you will lead data enrichment, identity rules, and lifecycle campaigns to maximize impact of

Qualifications

• Bachelor’s degree and 2–6 years in marketing automation or demand generation.
• Hands-on experience with marketing automation platforms (HubSpot/Marketo/SFMC/Oracle Eloqua).
• Experience with SFMC Next and Data 360 is a plus; strong comms and collaboration.

Responsibilities

• Configure, operate and optimize Salesforce Marketing Cloud Next for campaigns.
• Translate strategies into scalable audience segments and activation workflows.
• Improve marketing automation processes, programs, and data use at scale.
• Collaborate with Marketing and Sales to meet business goals.
• Drive continuous improvements in SFMC and Data 360 usage.

Skills

Marketing automation

Audience segmentation

Lead nurturing

Campaign optimization

Data-driven marketing

Education

Bachelor's degree

Tools

HubSpot

Marketo

Salesforce Marketing Cloud

Oracle Eloqua

Salesforce Marketing Cloud Next

Data 360

Job description

Are you looking to apply your expertise in marketing automation to optimize and scale innovative customer engagement strategies? If so, come join our Marketing Operations team as a Senior Marketing Automation Associate!

In this role, you will help configure, operate, and optimize Salesforce Marketing Cloud Next for various use cases across Marketing and Sales. You will be responsible for translating engagement strategies into aligned and scalable audience segments, activation workflows, and data-driven campaigns. You will contribute to initiatives aiming to improve marketing automation processes, programs, and systems, with the goal of enabling the capture and use of customer data at scale.

Please note this is a fixed-term contract position with an estimated end date of January 2028.

Duties and Responsibilities

• Configure and manage the Salesforce marketing automation platform used to send emails, orchestrate customer journeys, and manage customer data
• Design and implement automated marketing programs and campaigns that support demand generation, lead nurturing, and customer engagement
• Develop and optimize audience segments, subscriptions, consent, data enrichment, and identity rules to ensure communications are delivered to the right people at the right time
• Collaborate with Marketing and Sales to translate business goals into scalable marketing automation and activation programs
• Execute continuous improvement initiatives aiming to further develop and optimize the use and value of Salesforce Marketing Cloud and Data 360

Knowledge and Qualifications

• Relevant Bachelor’s degree with 2-6 years of related work experience
• Hands‑on experience working with a marketing automation platform (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, Oracle Eloqua) required
• Experience working with Salesforce Marketing Cloud Next, Data 360 and Salesforce CRM is considered an asset
• Strong understanding of marketing automation, email marketing, and lead nurturing
• Excellent communications and collaboration skills

#LI-AB1 #LI-Onsite #United

STEMCELL Technologies is a privately owned, Vancouver-based biotechnology company that helps power leading‑edge life science research around the world. Driven by our love of science and passion for quality, we are a company of Scientists Helping Scientists—standing by our customers to provide the outstanding products, technical support, and training they need to advance their research. Scientists performing stem cell, immunology, cancer, regenerative medicine, and cellular therapy research are among those who rely on our cell culture media, cell separation products, instruments, accessory products, and services. Through our many regional offices, as well as our distribution centers in Vancouver, Seattle, Grenoble, and Singapore, we deliver our innovative, specialized products to more than 100 countries. With over 1,800 employees globally, most with scientific or engineering degrees, STEMCELL is proud to be the largest biotechnology employer in Canada.

This is an opportunity to work with highly motivated colleagues in a science-oriented, creative, and dynamic environment. We offer a competitive salary, excellent benefits, and meaningful career development opportunities.

STEMCELL is well recognized for exceptional leadership and business practices. We are one of Canada’s Best Managed Companies and operate an ISO 14001‑certified environmental management system to measure and reduce our environmental impact.

As an equal opportunity employer, STEMCELL is dedicated to ensuring that every employee feels safe, valued, and respected for who they are. We know that scientific progress and innovation occur when diverse, creative minds come together and we are committed to nurturing a culture of inclusivity and belonging. STEMCELL enforces a zero‑tolerance policy for any form of discrimination. Selection decisions are solely based on job‑related factors.

The annual salary for this job ranges from:

$72,700.00 – $98,300.00

STEMCELL determines an individual’s pay within the range based on multiple factors including experience, education, job‑related skills, and equity within the team or organization. For jobs that are eligible for sales incentives, the range noted above is inclusive of target incentives; actual incentives are based on individual performance results in accordance with company policy. In addition to base salary, STEMCELL offers a comprehensive total rewards package including health benefits, retirement savings, and more.