Marketing Campaign Lead

Friendsofkerhonkson; Canada; On-site; CAD 90,000 - 100,000; Full time

Job summary

Fortra is seeking a creative Marketing Campaign Lead to join our growing team in Canada. You will coordinate, manage, and analyze multi‑channel marketing programs designed to drive engagement, demand, and growth.

The ideal candidate has 3–5 years of marketing experience in technology or software, strong project management, and a data‑driven mindset. You will optimize campaigns across web, email, social, and paid channels and collaborate with sales for enablement.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 3–5 years of marketing experience with increasing responsibility.
• Experience in technology or software preferred.
• Strong analytical, project management, and communication skills.

Responsibilities

• Plan, coordinate, and execute integrated marketing campaigns across digital channels.
• Analyze campaign performance across web, email, social, and other digital channels and report insights.
• Use AI tools to develop marketing content such as blogs, emails, social posts, and promotional materials.
• Partner with sales to enable campaigns and report on ROI.

Skills

Campaign management

Project management

Analytics

Communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot

Microsoft Dynamics CRM

Salesforce CRM

Wrike

Google Analytics

Google Ads

Job description

Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more!Fortra is seeking a creative and results-driven Marketing Campaign Lead to join our growing marketing team. In this role, you will coordinate, manage, execute, and analyze digital marketing programs and campaigns designed to drive engagement, generate demand, and accelerate business growth.You will play a key role in developing and implementing multi-channel marketing initiatives, including lead nurturing, sales enablement, demand generation, and channel enablement programs. The ideal candidate is a strategic marketer with strong analytical capabilities, exceptional project management skills, and a passion for delivering measurable business results through innovative digital marketing campaigns.WHAT YOU'LL DOCollaborate closely with cross-functional marketing teams to manage campaign timelines, deliverables, budgets, and project objectives.Plan, coordinate, and execute integrated marketing campaigns across digital channels.Analyze campaign performance across web, email, social media, and other digital channels, providing recommendations to optimize results.Use AI tools to assist with the development of marketing content, including blogs, email campaigns, social media content, and promotional materials.Partner with the sales organization to collect feedback, support sales enablement initiatives, and report on campaign effectiveness.Monitor key performance indicators (KPIs) and provide actionable insights to improve campaign outcomes and ROI.Identify opportunities to streamline and improve marketing analysis and reporting processes.Support lead generation, demand generation, and channel marketing programs aligned with business objectives.Stay current on digital marketing trends, technologies, and best practices to drive innovation and continuous improvement.Additional duties as assigned.QUALIFICATIONSBachelor's degree in Marketing, Communications, Business, or a related field.3 to 5 years of marketing experience with progressively increasing responsibility.Experience within the technology or software industry preferred.Experience developing and executing digital marketing campaigns preferred.Well-rounded marketing background that may include lead generation, marketing communications, content marketing, digital marketing, programs, or events.Proven success managing multiple campaigns and projects simultaneously.Strong project management and organizational skills.Excellent time management skills and the ability to prioritize effectively in a fast-paced environment.Strong analytical and problem-solving capabilities with exceptional attention to detail.Demonstrated ability to execute strategy and drive results.Excellent verbal and written communication skills.Experience with social media marketing, SEO, and SEM is a plus.Experience with marketing and CRM platforms such as Hubspot, Microsoft Dynamics CRM, and Salesforce CRM is required.Familiarity with marketing automation tools, Wrike, Google Analytics, and Google Ads is a plus.This position requires proficiency in English to interact, support and/or provide services to non-French speaking customers, employees and/or partners inside and/or outside the province of Quebec.We are an equal opportunity employer and encourage applications from candidates of all backgrounds. We do not require “Canadian work experience”; all relevant experience will be considered. This posting is for a new position.Compensation : C$90,000.00 - C$100,000.00At Fortra, we’re breaking the attack chain. Ready to join us? Visit our website to learn more about why employees choose to work for Fortra. Remember to connect with us on LinkedIn.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.