Marketing Brand Strategy & Communications

NES Fircroft; Calgary; On-site; CAD 70,000 - 100,000; Full time

Job summary

NES Fircroft in Calgary, Canada, seeks a Marketing Brand Strategy & Communications Specialist on a contract basis to drive below-the-line marketing initiatives across fuels, EV, and non-fuel offerings. You will partner with Brand and CVP leaders to develop effective briefs and ensure campaigns align with brand standards and governance.

You will manage end-to-end delivery, coordinate agencies, monitor performance, and optimize ROI while overseeing budgets and scopes of work in a fast-paced energy

Qualifications

• 4+ years of progressive experience in Brand Marketing, Marketing Communications, or Integrated Marketing.
• Proven experience managing end-to-end BTL campaigns from briefing to optimization and post-campaign reviews.
• Experience developing advertising and communications programs in client-side or agency environments.
• Demonstrated success managing agency partners, budgets, scopes of work, and performance outcomes.
• Experience working within brand governance, legal, and regulatory frameworks.
• Strong financial acumen and budgeting/forecasting capabilities.
• Excellent stakeholder management and cross-functional collaboration skills.

Responsibilities

• Lead end-to-end execution of BTL marketing activations aligned to annual sales and mobility plans.
• Coordinate agency partners for high-quality, on-brand campaign delivery.
• Ensure activities comply with priorities, insights, governance and legal requirements.
• Develop insight-driven briefs with Product and CVP Owners; align with business goals.
• Monitor campaign performance and provide ROI-focused recommendations.
• Manage annual marketing budgets, forecasting, invoicing and spend tracking.

Skills

Brand Marketing

Marketing Communications

Integrated Marketing

Campaign Management

Agency Management

Budget Management

Stakeholder Management

Project Management

Data & Analytics

ROI Optimization

Job description

Marketing Brand Strategy & Communications (Contract)

Schedule: Monday to Friday, 8 hours/day

About the role

We are seeking a Marketing Brand Strategy & Communications Specialist to play a key role in developing and delivering below-the-line (BTL) marketing and communications initiatives that support business objectives across fuels, EV, and non-fuel retail offerings.

Working closely with Brand and Customer Value Proposition (CVP) leaders, you will manage end-to-end communications development and execution, ensuring campaigns align with customer insights, business priorities, and brand standards. This role offers the opportunity to contribute to one of the world's most recognizable mobility brands while supporting innovative customer experiences during the energy transition.

Please note that the specific CVP portfolio supported by this role may change based on business needs.

Key Responsibilities

Campaign & Communications Delivery

• Lead the end-to-end execution of BTL marketing activations supporting annual sales and mobility marketing plans.
• Coordinate agency partners to ensure high-quality, on-brand, and timely campaign delivery.
• Ensure marketing activities align with business priorities, customer insights, legal requirements, and brand governance standards.
• Identify and elevate risks, issues, and compliance concerns as required.

Strategic Partnership & Planning

• Collaborate with Product and CVP Owners to develop clear, insight-driven marketing briefs.
• Align communications strategies with business goals and ensure effective market execution.
• Translate brand strategies into impactful customer-facing communications and experiences.

Performance Optimization

• Monitor campaign performance and analyze results.
• Develop actionable insights and recommendations to improve effectiveness, customer engagement, and return on investment (ROI).
• Apply data, analytics, and testing methodologies to drive continuous improvement.
• Serve as the primary contract holder for BTL agency relationships.
• Partner with Procurement to develop scopes of work, manage contracts, and review agency performance.
• Provide direction and feedback to agency partners while fostering strong collaborative relationships.

Budget Management

• Manage annual marketing budgets, forecasting, invoicing, and spend tracking.
• Oversee budget phasing, variance reporting, and agency scope management.
• Ensure effective allocation of resources to maximize marketing impact.

Qualifications

Required Experience

• 4+ years of progressive experience in Brand Marketing, Marketing Communications, or Integrated Marketing.
• Proven experience managing end-to-end BTL campaigns from briefing and execution through optimization and post-campaign reviews.
• Experience developing advertising and communications programs in either client-side or agency environments.
• Demonstrated success managing agency partners, budgets, scopes of work, and performance outcomes.
• Experience working within brand governance, legal, and regulatory frameworks.
• Strong financial acumen, including marketing budget management and forecasting.
• Strong understanding of brand strategy and customer-focused marketing.
• Excellent stakeholder management and influencing skills with the ability to work across diverse teams.
• Strong project management capabilities, including managing multiple concurrent initiatives and complex timelines.
• Ability to lead through influence in a matrixed environment without direct authority.
• High attention to detail and commitment to quality and compliance.
• Ability to translate insights into actionable business recommendations.
• Resilient, adaptable, and comfortable working in fast-paced, evolving environments.
• Strong organizational and time management skills.
• Excellent verbal, written, and presentation communication skills.
• Proven ability to balance strategic thinking with hands-on execution.

Why Join?

This is an exciting opportunity to help shape customer experiences for a leading global mobility organization. You'll have the chance to influence a world-renowned brand, support innovative energy and convenience offerings, and contribute to meaningful business transformation during the energy transition.