Brand Strategy & Communications Lead — BTL (Contract)

NES Fircroft; Calgary; On-site; CAD 70,000 - 100,000; Full time

Job summary

NES Fircroft in Calgary, Canada, seeks a Marketing Brand Strategy & Communications Specialist on a contract basis to drive below-the-line marketing initiatives across fuels, EV, and non-fuel offerings. You will partner with Brand and CVP leaders to develop effective briefs and ensure campaigns align with brand standards and governance.

You will manage end-to-end delivery, coordinate agencies, monitor performance, and optimize ROI while overseeing budgets and scopes of work in a fast-paced energy

Qualifications

• 4+ years of progressive experience in Brand Marketing, Marketing Communications, or Integrated Marketing.
• Proven experience managing end-to-end BTL campaigns from briefing to optimization and post-campaign reviews.
• Experience developing advertising and communications programs in client-side or agency environments.
• Demonstrated success managing agency partners, budgets, scopes of work, and performance outcomes.
• Experience working within brand governance, legal, and regulatory frameworks.
• Strong financial acumen and budgeting/forecasting capabilities.
• Excellent stakeholder management and cross-functional collaboration skills.

Responsibilities

• Lead end-to-end execution of BTL marketing activations aligned to annual sales and mobility plans.
• Coordinate agency partners for high-quality, on-brand campaign delivery.
• Ensure activities comply with priorities, insights, governance and legal requirements.
• Develop insight-driven briefs with Product and CVP Owners; align with business goals.
• Monitor campaign performance and provide ROI-focused recommendations.
• Manage annual marketing budgets, forecasting, invoicing and spend tracking.

Skills

Brand Marketing

Marketing Communications

Integrated Marketing

Campaign Management

Agency Management

Budget Management

Stakeholder Management

Project Management

Data & Analytics

ROI Optimization

Job description

NES Fircroft in Calgary, Canada, seeks a Marketing Brand Strategy & Communications Specialist on a contract basis to drive below-the-line marketing initiatives across fuels, EV, and non-fuel offerings. You will partner with Brand and CVP leaders to develop effective briefs and ensure campaigns align with brand standards and governance.

You will manage end-to-end delivery, coordinate agencies, monitor performance, and optimize ROI while overseeing budgets and scopes of work in a fast-paced energy