Marketing Automation Manager

Seequent

Vancouver

Hybrid

CAD 90,000 - 130,000

Full time

10 days ago

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Benefits offered by this job

Flexible working

Volunteer day

Employee share purchase plan

Rewards & recognition program

Learning opportunities

Job summary

Seequent in Vancouver, BC seeks a Marketing Automation Manager to lead design, deployment, and optimization of marketing automation programmes across email nurture and engagement. You will partner with Marketing, Sales and operations to deliver measurable outcomes and maintain data integrity across Marketo, Marketo Measure, Salesforce and more.

You will drive improvements, establish standards, and provide coaching to teammates while supporting multi‑lingual campaigns and a data‑driven approach

Qualifications

5 years of experience in marketing automation including designing and deploying email nurture campaigns.
Experience with enterprise marketing automation platforms including Marketo and Marketo Measure.

Responsibilities

Own and optimize marketing automation programmes across email, lead nurture, and customer engagement.

Skills

Marketing automation

Campaign design

Data analysis

Cross-functional collaboration

Communication

Tools

Marketo

Marketo Measure

Salesforce

Splash

Sprout Social

Segment

Job description

About Us

At Seequent, we help organisations to understand the underground, giving the confidence to make better decisions faster. We build world‑leading technology that is at the forefront of Earth sciences, transforming the way our customers work. Every day we help them develop critical mineral resources more sustainably, design and build better infrastructure, source renewable energy, and reduce their impact on the environment. We operate in 145+ countries while proudly maintaining headquarters in New Zealand.

The Position

The Marketing Automation Manager is responsible for effectively managing and optimising Seequent’s marketing automation capabilities to support customer acquisition, solution adoption, and retention. This role leads the design, development, and continuous improvement of marketing automation programmes, including lead nurture, email engagement, campaign workflows, and integrations across marketing technology platforms. Working closely with Marketing, Sales, and other stakeholders, the Marketing Automation Manager translates business and marketing requirements into scalable solutions. The Marketing Automation Manager also maintains the effectiveness and integrity of marketing automation platforms and associated data, using campaign and programme performance insights to identify improvements and support data‑driven decision making. Success in this role requires marketing automation expertise, strong technical capability, and an understanding of customer journeys, marketing processes, and business objectives.

In this role, you will have the opportunity to:

Own and improve marketing automation programmes across email, lead nurture, and customer engagement, ensuring alignment with business and marketing objectives and delivery of measurable outcomes.
Design and implement integrated marketing automation solutions across target segments, regions, and product lines, translating marketing requirements into effective campaigns, workflows, and customer engagement programmes.
Manage marketing automation platforms and integrations, including Marketo, Marketo Measure, and Salesforce, ensuring data, campaign workflows, and system processes operate effectively and support accurate, timely execution.
Establish and maintain marketing automation and email marketing standards for segmentation, personalisation, messaging, campaign configuration, and execution to improve engagement, conversion, and customer retention.
Monitor and analyse campaign and programme performance to identify trends, issues, and optimisation opportunities, using insights to improve marketing effectiveness and pipeline contribution.
Own reporting and dashboards for data quality, campaign performance, programme effectiveness, pipeline performance, and email marketing ROI, providing stakeholders with clear insights to support decision making.
Partner with cross‑functional stakeholders to understand business requirements, define appropriate marketing automation solutions, and successfully deliver campaigns, programmes, and system improvements.
Drive continuous improvement across marketing automation processes, workflows, integrations, and technology use to strengthen operational efficiency, scalability, and customer experience.
Provide subject matter expertise, guidance, and support on marketing automation practices and platforms, including coaching and knowledge sharing with relevant team members and stakeholders.

To be successful in this role, you should have:

5 years of experience in a marketing automation role, including designing and deploying email nurture campaigns.
Demonstrated experience and competency using enterprise marketing automation platform, including Marketo and Marketo Measure
Experience and knowledge of other platforms in our stack, including Salesforce CRM, Splash, Go to Webinar, Sprout Social, and Segment.
Experience with B2B SaaS and multi‑lingual campaigns is an asset.
Ability to understand our products, markets, customers, and competitors, including what drives customer behaviour.
Experience collaborating with team members and providing support, coaching and training.
A collaborative, hands‑on, and goal‑oriented self‑starter with strong communication skills and excellent attention to detail.
Strong interpersonal skills, with the ability to build credibility and effective working relationships, receive feedback from diverse sources, and use it to grow personally and professionally.

Additional Information

This is a 12-month fixed‑term position. It is a hybrid role based in our Vancouver, BC office, with an expectation of working three days per week in the office and two days remotely. Candidates based in Christchurch, NZ will also be considered.

Our Commitment to Equity, Diversity, and Inclusion

At Seequent, we champion the uniqueness of each individual.

Our commitment to inclusiveness, equity, and accessibility is fundamental to who we are.

If you require accommodation during our recruitment process, please let our Talent Acquisition team know.

We are here to ensure a fair opportunity for all.

Research underscores that some individuals, especially women and underrepresented groups, may hesitate to apply for roles if they don't meet every requirement. Please don't count yourself out if you don't tick every box.

We are committed to hiring a diverse team and encourage individuals of all background and abilities to apply.

Thank you for considering us as your potential employer; we're excited to see what you can bring to our team!

Benefits of being a Seequenteer and why you'll love being on our team.

Our people

Working at Seequent means becoming part of a community of collaborative innovators with insatiable curiosity and a passion to make a difference. Seequenteers are experts at what they do, visionaries with bold ideas for the future, and driven by a desire to make meaningful change.

Our culture

At Seeunct you'll be encouraged to Find a Better Way, Think Customer, Collaborate Enthusiastically, Exceed Expectations and Take Ownership, no matter what role you're in. Our values define a culture of open mindedness, connected teams despite geographical distance, transparent communication, and leadership at any level, where everyone is welcome as their authentic self.

Our offices

Seequent operates from offices all over the world; as part of the Bentley Systems family. Our office hubs are fueled by barista‑crafted coffee, games, table tennis, Lego, online trivia battles, and regular office team events. We like to celebrate our wins with cake too, lots of cake.

Benefits