Digital Marketing Specialist, Email

Seequent Limited; Vancouver; Hybrid; CAD 60,000 - 85,000; Full time

Job summary

Seequent Limited in Vancouver, BC is seeking a Digital Marketing Specialist, Email to coordinate and optimize email nurture programs and campaigns. You will manage day-to-day delivery, tailor content for digital channels, and ensure alignment with brand standards while supporting growth initiatives.

You will collaborate with Field Marketing, Product, Sales, and Customer Experience to plan and report on email performance, leveraging Marketo and other marketing platforms, with three+ days in the

Qualifications

• 3–4 years minimum experience in email marketing.
• Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field.
• Experience with marketing automation platforms such as Marketo, Salesforce Marketing Cloud, Hubspot, Pardot, ActiveCampaign, or Mailchimp.

Responsibilities

• Plan and execute email and nurture marketing activities, including webinar and event emails, product releases, and client communications.
• Use Click-up to manage work and stakeholder communications.
• Leverage marketing automation technology (Marketo) to build, review, approve and report on email activity.
• Collaborate with Field Marketing and other internal teams to coordinate email, paid media, SMS and nurture activities.

Skills

Email marketing

Growth Marketing

Campaign management

Education

Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field

Tools

Marketo

Salesforce Marketing Cloud

Hubspot

Pardot

ActiveCampaign

Mailchimp

Job description

At Seequent, we help organisations to understand the underground, giving the confidence to make better decisions faster.

We build world-leading technology that is at the forefront of Earth sciences, transforming the way our customers work. Every day we help them develop critical mineral resources more sustainably, design and build better infrastructure, source renewable energy, and reduce their impact on the environment.

We operate in 145+ countries while proudly maintaining headquarters in New Zealand.

The Position

The Digital Marketing Specialist, Email is responsible for coordinating, executing, and optimizing digital nurture and email marketing programs that support business objectives and customer engagement. The role manages the day-to-day delivery of email marketing campaigns and automated nurture activities, ensuring content is tailored for digital channels and aligned with brand and communication standards.

This role supports campaign execution across email, paid media, and messaging platforms, while monitoring program performance, preparing reports and insights, and maintaining data accuracy and quality. It also provides operational support for marketing automation platforms, including troubleshooting and resolving routine system issues.

In this role, you will have the opportunity to:

• Plan and execute email and nurture marketing activities, including webinar and event emails, product releases, and client communications
• Use Click-up to manage work and stakeholder communications
• Leverage marketing automation technology (Marketo) to build, review, approve and report on email activity.
• Partner with Field Marketing and other internal teams to coordinate email, paid media, SMS and nurture activities while contributing to the email marketing calendar and supporting broader Growth Marketing initiatives as needed.
• Develop a strong understanding of Growth Marketing processes and help reinforce best practices across the teams you support.
• Present findings to stakeholders and provide actionable recommendations to improve results
• Collaborate effectively with cross-functional teams, including Digital Marketing, Field Marketing, Product Management, Sales, Customer Experience, and other internal stakeholders to support integrated campaign execution and business objectives.
• Build and maintain strong working relationships with stakeholders, ensuring clear communication, alignment on priorities, and timely delivery of marketing activities.
• Proactively coordinate with internal teams to gather inputs, share updates, troubleshoot issues, and ensure campaigns and nurture programs are executed efficiently.

To be successful in this role, you should have:

• 3-4 years minimum experience in email marketing
• Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field.
• Experience with marketing automation platforms such as Marketo, Salesforce Marketing Cloud, Hubspot, Pardot, ActiveCampaign, or Mailchimp.
• Hands-on experience in Marketo is considered an asset.
• Working knowledge of digital marketing processes, with an emphasis on email, including building emails and lists.
• Experience in digital advertising platforms is an asset (e.g., Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
• Experience utilizing SMS capabilities and/or messenger apps like WhatsApp for nurture marketing is an asset but not required.

Additional Information

This role is based in our Vancouver, BC office, with three or more days per week in the office.

Our Commitment to Equity, Diversity, and Inclusion

At Seequent, we champion the uniqueness of each individual. Our commitment to inclusiveness, equity, and accessibility is fundamental to who we are. If you require accommodation during our recruitment process, please let our Talent Acquisition team know. We are here to ensure a fair opportunity for all.

Research underscores that some individuals, especially women and underrepresented groups, may hesitate to apply for roles if they don't meet every requirement. Please don't count yourself out if you don’t tick every box. We are committed to hiring a diverse team and encourage individuals of all background and abilities to apply. Thank you for considering us as your potential employer; we're excited to see what you can bring to our team!

Benefits of being a Seequenteer and why you’ll love being on our team.

Our people

Working at Seequent means becoming part of a community of collaborative innovators with insatiable curiosity and a passion to make a difference. Seequenteers are experts at what they do, visionaries with bold ideas for the future, and driven by a desire to make meaningful change.

Our culture

At Seequent you’ll be encouraged to Find a Better Way, Think Customer, Collaborate Enthusiastically, Exceed Expectations and Take Ownership, no matter what role you’re in. Our values define a culture of open mindedness, connected teams despite geographical distance, transparent communication, and leadership at any level, where everyone is welcome as their authentic self.

Our offices

Seequent operates from offices all over the world; as part of the Bentley Systems family. Our office hubs are fueled by barista-crafted coffee,games, table tennis, Lego, online trivia battles, and regular office team events. We like to celebrate our wins with cake too, lots of cake.

Benefits

Competitive salary, flexible working, a paid day each year to volunteer, an employee share purchase plan in most locations, rewards & recognition program, continuous learning and career growth opportunities, internal engagement events, culture & wellbeing program, personal support resources. Additional benefits are unique to each location Seequent resides in.