Marketing Operations Manager

Conquest Planning; Canada; Remote; CAD 90,000 - 140,000; Full time

Job summary

Conquest Planning Inc. is seeking a proactive Marketing Operations Manager in Canada to own and optimize the marketing automation stack. You will manage Pardot and Salesforce integrations, ensure clean data, and deliver reliable reporting across the full funnel in a regulated industry.

You will design enrichment workflows, routing logic, audience segmentation, and scalable automations while working with revenue leaders to drive pipeline insights and forecast accuracy.

Qualifications

• 5+ years of experience in Marketing Operations, Revenue Operations, or a similar role.
• Hands-on experience with Pardot (Salesforce Account Engagement) and Salesforce admin-level or beyond.
• Proven ability to administer and optimize a marketing automation platform with data hygiene and integrations.
• Experience in a regulated industry is a plus.
• Excellent organizational skills and taxonomy discipline.
• Experience with multi-tool stacks focusing on integration health and data quality.
• Strong analytical mindset with dashboards and reporting skills.

Responsibilities

• Own day-to-day administration and optimization of the marketing automation platform and its Salesforce integration.
• Ensure clean data flow, reliable syncs, and accurate reporting across the funnel.
• Document and improve marketing systems, processes, and data for campaigns.
• Design lead and contact enrichment workflows and ensure data readiness for sales.
• Build lead routing logic in MAP and Salesforce and manage QA/resolution.
• Create segmentation rules across MAP and Salesforce for personalization and reporting.
• Audit current instance, including sending rules and troubleshooting.
• Maintain communications calendar and coordinate planned sends with cross-functional teams.
• Partner with marketing on campaigns, list builds, loads, segmentation, QA.
• Support campaign performance tracking and build dashboards for revenue visibility.
• Test formats and messaging to optimize email and nurture campaigns.
• Map data definitions and lifecycle models across teams into systems.
• Leverage AI tools and martech to drive efficiency and insights.
• Design intelligent automations to reduce manual work and improve data quality.

Skills

Marketing operations

Data analysis

Stakeholder management

Process optimization

Project management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud (Pardot)

Salesforce CRM

Marketing automation platform

Data enrichment tools

Job description

Established in 2018, Conquest is the market-leading technology company behind Strategic Advice Manager (SAM), a verifiable AI financial advice engine built to power personalized, continuous financial guidance at scale. Today, the company supports more than 75% of financial advisors across Canada, while SAM has powered millions of financial plans globally. Its technology enables financial institutions, banks and advisors to deliver expert guidance across the full wealth spectrum, from mass-market clients to ultra-high-net-worth individuals. At its core is a mission to make quality financial guidance accessible to all.

Conquest was founded by a team of financial technology veterans with a track record spanning more than 30 years in the financial planning software space. Its strategic investors include Goldman Sachs Alternatives, 7RIDGE, Canapi Ventures, Citi Ventures, BDC Capital, TIAA Ventures, USAA, BNY, Portage and Royal Bank of Canada. For more information, visit https://conquestplanning.com.

The opportunity

We're looking for a proactive, AI-savvy Marketing Operations Manager to own and optimize the marketing automation platform that powers our marketing engine. This is a hands-on role, where you'll be managing and executing processes, while keeping cross-functional and regional stakeholders informed and engaged. You'll keep our martech stack healthy (clean data, smooth campaign execution, process for list uploads and reliable reporting), and you understand the importance of precision in marketing to prospects in a regulated industry.

What you'll do

• Own day-to-day administration and optimization of our marketing automation platform, Salesforce Marketing Cloud Account Engagement (previously Pardot), and its integration with Salesforce, alongside connected lead enrichment and sales automation tools
• Ensure clean data flow, routing, reliable syncs, and accurate reporting across the full funnel
• Document, maintain and continuously improve marketing systems, processes, and data that support campaign execution and performance measurement
• Design and manage lead and contact enrichment workflows, ensuring records are complete, accurate, and actionable before they reach the sales team
• Build and maintain lead routing logic in the MAP and Salesforce to ensure the right leads reach the right reps at the right time, owning QA and resolution
• Build and manage segmentation rules across the MAP and Salesforce to support personalization, prioritization, and accurate reporting
• Audit and own current instance, including all sending and segmentation rules and processes, and troubleshoot campaign and automation issues across the MAP and CRM to ensure reliable execution
• Maintain communications calendar and format to keep cross-functional teams informed on planned sends and campaigns
• Partner with the marketing team on campaign operations, including list builds and loads, audience segmentation, program setup and QA
• Support campaign performance tracking and attribution from click to close, and build and maintain dashboards and reports that give revenue leaders clear visibility into pipeline, funnel performance, and campaign impact
• Constantly test formats and messaging to ensure top performing email and nurture campaigns
• Work with revenue leaders to map data definitions, funnel stages, lifecycle models, and marketing and sales processes across teams into the systems in which we operate
• Bring hands-on experience with AI tools, including the latest martech solutions, LLMs (Microsoft Copilot, Claude), and other tools to drive meaningful efficiency gains across marketing
• Design and implement intelligent automations that reduce manual work, improve data quality, and surface insights faster
• Stay current on the evolving AI and automation landscape; proactively identify where new tooling can reduce friction or unlock capability the team doesn't yet have

What you bring

You're an operator through and through. You know marketing automation platforms inside out, you sweat the details of clean data and reliable workflows, and you take pride in systems that are reliable yet ready to evolve with the changing tech landscape. You don't wait to be told what to fix: you spot the gaps, build the case, and get it done.

• 6+ years of experience in Marketing Operations, Revenue Operations, or a similar ops role
• Deep, hands-on experience with Pardot (Salesforce Account Engagement) and Salesforce (admin-level or beyond) strongly preferred
• Proven track record of administering and optimizing a marketing automation platform: owning configuration, data hygiene, integrations, and continuous improvement
• Regulated-industry experience a plus
• Incredible organization skills; you know the importance of taxonomies, naming conventions, and folder structures to keep the MAP clean.
• Hands-on familiarity with sales automation and the broader martech stack, and demonstrated ability to manage a multi-tool stack with a focus on integration health, data quality, and end-to-end reliability
• Strong analytical mindset: comfortable building dashboards, structuring reporting frameworks, and contributing to revenue forecasting conversations
• Hands-on experience with AI and automation tools and a demonstrated history of applying them to reduce manual work and drive operational efficiency
• Excellent communication and stakeholder management skills
• Comfortable with ambiguity and fast-moving priorities; you know when to move quickly and when to slow down to get the setup right

What to expect

• An inclusive culture made up of extremely talented people
• A leadership team with a proven track record of success
• Hands-on coaching and a clear path to grow your career
• The opportunity to join a fast-growing company as it expands across the globe
• Competitive compensation and generous benefits

We thank all applicants for their interest. Only those invited for an interview will be contacted.

Conquest Planning Inc. is an equal opportunity employer. Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please contact [e-mail].