Marketing Associate

Pliteq Flooring; Toronto; Hybrid; CAD 42,000 - 54,000; Full time

Job summary

Pliteq Flooring is seeking a Marketing Support professional to assist with designing and implementing campaigns, creating content, and enhancing lead generation. You will help analyze marketing data, shape future strategies, and improve existing collateral.

Responsibilities include coordinating meetings and events, supporting automation and lead-nurturing efforts, and producing KPI reports. The role requires strong written and verbal communication and project management skills.

Qualifications

• Bachelor's degree in marketing, business, communications or a business related field.
• Ability to think critically and innovatively
• Analytical skills to forecast and identify trends and challenges
• Excellent written and verbal communication skills
• Strong project management, multitasking, and time management skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools is an asset
• Proficiency with online marketing and social media strategy

Responsibilities

• Assist with designing and implementing all internal & external campaigns and promotional materials,producing content for projects and initiative to enhance lead generation successfully.
• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) and apply findings to help shape future marketing strategies.
• Analyze existing marketing collateral with a critical eye and identify opportunities for improvement
• Collaborate with team members to optimize automation and lead-nurturing processes through email, content, events & social channels.
• Assist with creating reports on critical metrics for lead generation, content creation and other KPI's.
• Assist Marketing team with coordination of all company meetings & events (trade shows, job fairs, conferences, internal events.)
• Assist with identifying, assembling and coordinating requirements for meetings and events
• All other duties as may be assigned/required

Skills

Critical thinking

Analytical forecasting

Written and verbal communication

Project management

Metrics-driven marketing

Marketing automation

Social media strategy

Education

Bachelor's degree in marketing or related field

Tools

CRM tools

Marketing automation platforms

Job description

• Assist with designing and implementing all internal & external campaigns and promotional materials,producing content for projects and initiative to enhance lead generation successfully.
• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) and apply findings to help shape future marketing strategies.
• Analyze existing marketing collateral with a critical eye and identify opportunities for improvement
• Collaborate with team members to optimize automation and lead-nurturing processes through email, content, events & social channels.
• Assist with creating reports on critical metrics for lead generation, content creation and other KPI's.
• Assist Marketing team with coordination of all company meetings & events (trade shows, job fairs, conferences, internal events.)
• Assist with identifying, assembling and coordinating requirements for meetings and events
• All other duties as may be assigned/required

What We Are Looking For:

• Bachelor's degree in marketing, business, communications or a business related field.
• Ability to think critically and innovatively
• Analytical skills to forecast and identify trends and challenges
• Excellent written and verbal communication skills
• Strong project management, multitasking, and time management skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools is an asset
• Proficiency with online marketing and social media strategy

At Pliteq, we value authentic connection and personal evaluation. We do not use Artificial Intelligence (AI) tools or automated screening algorithms to review resumes, score candidates, or conduct interviews. Every application and interview is reviewed and evaluated directly by our People Ops team and hiring managers