Marketing Assistant / Analyst 5

TALENT Software Services; Canada; Remote; CAD 60,000 - 95,000; Full time

Job summary

An innovative company is seeking a skilled SEO and web content specialist to enhance online presence through strategic content development. This role involves leveraging SEO best practices, analyzing web performance metrics, and collaborating with internal teams to create user-centered content. The ideal candidate will excel in content management, particularly with Adobe Experience Manager, and possess a strong understanding of marketing principles. If you're passionate about driving online success and have a knack for compelling content, this opportunity is perfect for you.

Qualifications

• Expertise in SEO and web content publishing.
• Proficiency in Adobe Experience Manager and intermediate HTML skills.

Responsibilities

• Analyze web analytics data for optimization and performance scoring.
• Develop content strategies aligned with business and marketing goals.

Skills

SEO expertise

Web writing and editing

Content management systems

Data analysis

Communication skills

Marketing principles

Tools

Adobe Experience Manager

Job description

Job Description

The ideal candidate will possess:

1. Expertise in SEO, including best practices, emerging trends in AI and SEO performance scoring, keyword research, and strategy. Ability to analyze web analytics data for website and page optimization.
2. A strong advocate for website usability from a content perspective, focusing on site architecture, usability, findability, labeling, editorial voice, brand consistency, user-centered content strategy, and SEO best practices.
3. Capability to enhance stakeholder requirements with user-centered strategies that drive online business success, applying business acumen and marketing insight to develop websites, sections, and pages that meet these needs.
4. Intermediate skills in web writing and editing, capable of creating compelling UI copy, simplifying complex health insurance information, and crafting effective marketing content aligned with brand voice.
5. Solid understanding of web usability, findability, site management, and SEO principles for content optimization.
6. Proficiency in content management systems, especially Adobe Experience Manager, with experience managing content on large, complex websites, including intermediate HTML skills.
7. Ability to translate business and marketing goals into effective content strategies.
8. Competence in using data and metrics to support assumptions and develop hypotheses.
9. Strong communication and collaboration skills, with the ability to work effectively with internal teams and stakeholders.
10. Ability to quickly adapt and learn in a fast-paced corporate environment.

Required Skills (Top Non-Negotiables):

• Years of experience in SEO and web content publishing.
• Deep knowledge of marketing principles, including product promotion, placement, and pricing techniques.
• Ability to independently develop, implement, and evaluate creative marketing plans.
• Proficiency in Adobe Experience Manager content authoring.

Preferred Skills (Nice to Have):

• Knowledge of and ability to collaborate with UX/UI and UX Content Design Teams.
• Experience with Agile methodologies, particularly Kanban.

Additional Knowledge:

Detailed understanding of health plans, insurance products, services, and their financial drivers.