Marketing and Promotions Specialist

FOCUS Community Development Corporation; Tottenham; On-site; CAD 52,000 - 70,000; Full time

Job summary

The New Tecumseth Public Library is seeking a people-oriented Marketing & Promotions Specialist to lead branding and outreach across three branches (Alliston, Tottenham, Beeton). This full-time role emphasizes accurate, tactful communication and community engagement.

The successful candidate will create engaging marketing initiatives, manage content for newsletters, websites and social channels, and build partnerships to promote library services and events across all locations.

Qualifications

• Proven marketing experience, preferably in community or public settings.
• Strong writing and communications skills for diverse audiences.
• Ability to coordinate across multiple branches and events.

Responsibilities

• Create, organize, and evaluate marketing initiatives to promote the library.
• Maintain branding standards and accessibility; advise on related purchases.
• Build partnerships and networks; represent the library at events.
• Produce copy for newsletters, website, press materials and social media.
• Create content for e-newsletters, apps, and online assets; manage posting calendar.
• Deliver strategic marketing initiatives to improve equity and access.
• Provide branch coverage and duties as needed, including cash handling.
• Follow policies and maintain high standards of customer service.

Skills

Marketing strategy

Brand management

Social media

Content creation

Photography

Job description

The New Tecumseth Public Library is seeking a people-oriented individual to work in all three Branches (Alliston, Tottenham and Beeton) as a Permanent Marketing & Promotions Specialist (Full-Time).

The successful applicant will be required to work with a very high degree of accuracy, exercise tact and independent judgment in accordance with library policy and must possess demonstrated respect and appreciation for patrons of all ages. It is anticipated that there will be opportunities for additional hours available from time to day, and that the applicant should be available to work at all three branches and have transportation to the same.

Duties and Responsibilities

• Create, organize, and evaluate marketing initiatives that promote the library in an innovative and engaging way.
• Create and deliver a consistently high standard in branding and accessibility. Make recommendations to Management for marketing and promotions related purchases.
• Forms positive, essential partnerships, teams, and networks inside and outside the library as may be needed to be effective. Represent the library and promote the library at internal and external activities and events. Creates and improves awareness of the library in the community through photography and social media.
• Communicates with media as required. Writes and revises copy for the library’s various advertising, publicity, and promotional publications and materials including newsletters, website content, and press releases.
• Appropriately respond to and/or share feedback and comments received through social media or on other platforms in a timely manner.
• Responsible for the creation of content and graphics for e-newsletters, mobile apps, social media, and other online properties. Maintain a digital content creation and posting calendar to ensure currency of messaging and online assets. Create content for the website in consultation with the Digital Literacy Specialist.
• Plan and deliver Strategic initiatives as directed by Management regarding marketing and promotions that create equitable access and experiences for people of all incomes, ages, and backgrounds.
• Provide temporary relief at library branches as needed, such as the operation of the circulation desk, including the cash register (i.e., handling of fines, photocopying, book sales, donations, etc.), handling telephone inquiries, and reference and reader’s advisory duties.
• Follow library policies and procedures while performing daily duties, including adhering to the highest standards of customer service.
• Perform occasional additional duties as assigned.

Base Location: Pam Kirkpatrick Branch (Tottenham)

Week A

Mon. 9:30-5 All, Tues. 9:30-5 Tot, Wed. 12:30-8 Tot, Thurs. 9:30-5 Tot, Fri. 9:30-5 Tot

Week B

Mon. 9:30-5 All, Tues. 9:30-5 Tot, Wed. 12:30-8 Tot, Thurs. 9:30-5 Tot, Fri. 9:30-5 Tot

Week C

Mon. 9:30-5 Bee, Tues. 9:30-5 Tot, Wed. 11:30-8 Tot, Sat. 9:30-5 Tot, Sun. 9:30-5 Tot

The New Tecumseth Public Library is an equal opportunity employer that is committed to inclusive, barrier-free recruitment and selection processes.

If contacted for an interview, please advise the recruiter if you require accommodation.