Digital Communications Specialist - Marketing and Communications Division

City Of Edmonton; Edmonton; On-site; CAD 68,000 - 87,000; Full time

Job summary

Edmonton Public Library is seeking a Digital Communications Specialist to manage EPL.ca, intranet, and microsites, ensuring accessible, user‐centred web experiences. You will collaborate with IT and external vendors, improve information architecture, and apply WCAG standards while leveraging analytics to optimize content.

Reporting to the Digital Communications Manager, you’ll lead projects, coordinate releases and UAT, and help shape digital strategies across EPL’s platforms in a collaborative,

Qualifications

• Diploma or degree in digital communications, digital media, computer science, web design or development, user experience, marketing, or related field.
• At least three years of experience managing content-intensive websites or digital platforms.
• Hands-on experience with WordPress, Squarespace, Drupal or similar CMS.
• Knowledge of accessibility, UX, information architecture, SEO, and content lifecycle.
• Experience with Google Analytics 4, GTM, Search Console, Ads or similar tools. HTML/CSS, responsive design, cross-browser QA; JavaScript troubleshooting.
• Experience coordinating web requests, platform enhancements, and UAT.
• Experience with Figma, Looker Studio, accessibility auditing tools or heat-mapping tools; BiblioCommons is a plus.

Responsibilities

• Manage day-to-day web operations across EPL.ca, intranet, and microsites using WordPress, Squarespace, and Drupal.
• Publish, update, retire content; ensure accessibility, structure, and editorial alignment.
• Improve information architecture, navigation, metadata, SEO, and user journeys.
• Coordinate web requests, releases, testing, and vendor communications.
• Analyze performance with analytics, user feedback, and usability testing; propose improvements.
• Apply WCAG standards and conduct QA across digital properties.
• Administer Google properties to support measurement and optimization.
• Maintain web governance, content lifecycle, and ownership.
• Lead or support digital projects where web components are key.
• Collaborate across teams to deliver on business objectives.

Skills

User-centered thinking

Proficiency in adapting content forweb

Technical curiosity

Web design fluency

Project management

Collaborative approach

Strategic & analytical mindset

Self-starter mentality

AI literacy and curiosity

Education

Diploma or degree in digital communications

Tools

WordPress

Squarespace

Drupal

HTML

CSS

JavaScript

Google Analytics 4

Google Tag Manager

Google Search Console

Google Ads

Looker Studio

Figma

Heat-mapping tools

BiblioCommons

Job description

Job Description - Digital Communications Specialist - Marketing and Communications Division (56056)

Job Description

Digital Communications Specialist - Marketing and Communications Division (This is a temporary until December 1, 2027)

Job Number

56056

Are you passionate about creating digital experiences that are clear, accessible, and easy to use? As a Digital Communications Specialist at the Edmonton Public Library (EPL), you will help shape and improve the library's digital presence through website projects, user experience, digital platforms and ongoing optimization creating online experiences that support internal and external audiences.

We are a collaborative, high-performing team that thrives on big ideas and creative problem-solving. Reporting to the Digital Communications Manager, you will manage EPL's websites and other digital properties, coordinate web requests and platform enhancements, and help ensure our online content is accessible, user-centred and easy to find.

You will collaborate closely with fellow specialists on the Marketing & Communications team, clients across EPL, Information Technology and external vendors to turn organizational priorities into effective digital experiences with a focus on the platforms, structure, and user experience that shape how content is delivered online.

Key responsibilities include:

• Manage day-to-day web operations across EPL.ca, EPL’s intranet and other microsites using content management systems such as WordPress, Squarespace, and Drupal.
• Manage web content throughout its lifecycle, including publishing, updating, and retiring content. Ensuring it is accessible, well structured, easy to navigate and aligned with EPL’s brand, editorial standards and content strategy.
• Improve information architecture, navigation, metadata, search engine optimization, links, redirects, and user journeys to help customers find and use information easily.
• Coordinate web requests, platform enhancements, releases, user acceptance testing, issue resolution and urgent updates with internal teams, Information Technology team and external vendors.
• Analyze website performance using accessibility tools, analytics, user feedback, and usability testing to identify barriers and recommend evidence-based improvements.
• Apply accessibility standards, including Web Content Accessibility Guidelines (WCAG), and conduct quality assurance testing across EPL’s digital properties.
• Administer and leverage Google properties, including Google Analytics 4, Google Search Console, Google Tag Manager, Google Ads and Google Business Profile, to support performance measurement, campaign tracking, search visibility and optimization.
• Maintain web governance and content lifecycle practices, including content ownership, review, archiving and retirement.
• Lead or support digital communications projects where the website, intranet, or other microsites are key components, ensuring projects are delivered on time and meet business objectives.
• Represent Marketing & Communications on assigned cross-functional team and project-manage requests arising from those teams that fall within the Marketing and Communications division’s scope.
  

Qualifications

Qualifications :

• Diploma or degree from a recognized post-secondary institution in digital communications, digital media, computer science, web design or development, user experience, marketing, or a related field. An equivalent combination of education and experience may be considered.
• A minimum of three years of directly related experience managing content-intensive websites or digital platforms in a complex environment.
• Hands‑on experience using WordPress, Squarespace, Drupal or comparable content management systems.
• Demonstrated knowledge of web accessibility, user experience, information architecture, Search Engine Optimization, Answer Engine Optimization and web content lifecycle practices.
• Experience using Google Analytics 4, Google Tag Manager, Google Search Console, Google Ads or comparable digital measurement and campaign tools. Working knowledge of HTML and CSS, responsive web design and cross-browser quality assurance, with familiarity with JavaScript for troubleshooting.
• Experience coordinating web requests, platform enhancements, releases or user acceptance testing.
• Experience with Figma, Looker Studio, accessibility auditing tools or heat‑mapping tools is preferred. Experience with BiblioCommons is an asset.

Note : Satisfactory background screening is required for this position, which includes a Criminal Record Check/Police Information Check.

What You Bring:

• User‑centred thinking: You understand how people use websites and can balance user needs, organizational priorities, accessibility, and governance.
• Proficiency in adapting content for web audiences: You can turn complex information into clear, useful and accessible web content that creates a strong user experience for diverse audiences.
• Technical curiosity and problem‑solving skills: You can investigate web issues, test solutions, document findings, and work effectively with technical partners.
• Web design fluency: You understand modern web standards, responsive layouts, usability, and visual consistency.
• Project management skills: You can define scope, prioritize competing requests, coordinate contributors, and move work from intake through completion.
• Collaborative and proactive approach: You work independently, communicate clearly, build strong relationships, and take responsibility for delivering high‑quality outcomes.
• Strategic and analytical mindset: You use data, analytics and evidence to inform decisions, solve problems, and drive continuous improvement.
• Self‑starter mentality: You look for opportunities to improve online user journeys and strengthen digital experiences, taking initiative to propose solutions and follow through.
• AI literacy and curiosity: You understand the evolving role of AI in digital communications and search and can use AI tools responsibly to improve content quality, SEO, efficiency and user experience while applying sound judgment and adhering to organization policies.

Who we are:
The secret ingredient for making EPL a magical place is no secret at all; in fact, it's very simple – We share. We share stories, ideas and experiences. We share with our customers, our communities, and ourselves. Great libraries shape great cities and Edmonton has a great library.

Pay Band: $37.50 - $47.87 per hour*
*Approximately $68,521 - $87,471 per annum based on a 35 hour work week.
Shift differential may apply in accordance with the terms and conditions of the CSU 52 Collective Agreement.

Note: Marketing and Communications Division employees are subject to variable hours of work as per the Collective Agreement and shift length and scheduling may vary based on operational needs.

Classification Title : Professional Services 2

Posting Date

Sep 11, 2026

Closing Date

Oct 2, 2026 11:59:00 PM (MDT)

Number of Openings (up to)

1 - Temporary Full-time

Union : CSU 52

Department

Management Services Department (Edmonton Public Library)

Work Location(s)

Marketing, Communications & Fund Dev. Div., 4F Stanley A. Milner Library, 7 Sir Winston Churchill Sq Edmonton T5J 2V4