Marketing and Partnerships Specialist

ClinicLine; Toronto; Hybrid; CAD 70,000 - 80,000; Full time

Job summary

ClinicLine in Toronto is seeking a hands-on marketer who loves content creation and relationship building. You’ll own Brand & Content and Partnerships & Community, working directly with the leadership team to execute high-impact initiatives and grow our healthcare partner network in Canada.

From blogs and emails to events, you’ll turn ideas into engaging content, nurture prospective partners, and help scale the ClinicLine brand with senior leaders guiding strategy and playbooks for repeatable

Qualifications

• 1–3 years in marketing, partnerships, or related roles.
• Strong writing and communication; clear copy.
• Outgoing and professional; comfortable meeting new people.
• Proactive and able to create momentum.
• Experience with content, social media, email marketing.
• Familiar with HubSpot, WordPress, Canva, or quick to learn.

Responsibilities

• Own brand and content initiatives, including blogs, emails, case studies.
• Build ClinicLine's social presence and consistent messaging.
• Turn leadership input into engaging content and testimonials.
• Coordinate email campaigns and website updates.
• Identify and develop healthcare partnerships and events.
• Manage partnership pipeline and assist Sales with materials.
• Create repeatable playbooks for brand and partnerships in Canada.

Skills

Strong writing

Excellent communication

Proactive outreach

Content marketing

Time management

Education

Marketing/business education

Tools

HubSpot

WordPress

Canva

Job description

A Hands-On Role — Building the ClinicLine Brand & Driving Healthcare Partnerships

Location: Hybrid (Toronto)

Company: ClinicLine

Compensation: $70K-$80K base + performance bonus

Who We Are

ClinicLine helps healthcare clinics run better. We work directly with clinic owners and teams to reduce admin burden, improve workflows, and scale efficiently. We're early, growing fast, and building the foundation of a long-term healthcare services platform.

Our founding team has successfully built and scaled healthcare services and healthtech companies before. We know this space, have a clear go-to-market plan, and are supported by experienced marketing leadership, including a senior marketing consultant and senior executives who help shape our strategy. What we need now is someone who wants to bring that strategy to life: owning the execution, building our brand, developing relationships across healthcare, and taking on greater responsibility as we grow. We work in a practical, fast-moving environment where execution and results matter.

The Opportunity

We're looking for an energetic, organized, and hands-on marketer who enjoys both creating great marketing and building relationships; someone reliable, outgoing, and happy to pitch in across a range of marketing and partnership work as we grow.

You'll work directly with our leadership team, not through layers of management, to execute high-impact initiatives across content, brand, email, events, partnerships, and community development. You'll take ownership of execution, collaborate with experienced marketers, and represent ClinicLine with potential partners and the broader healthcare community.

You'll be given clear direction, a proven marketing playbook, and the support to do the job well. Because we're growing quickly, this role is designed to grow with the company, making it an excellent opportunity for someone who wants to demonstrate results, take on increasing responsibility, and build their career as we scale.

This role is for someone who:

• Brings energy to a room and genuinely enjoys meeting and connecting with new people
• Enjoys hands-on marketing work and takes pride in doing it well
• Is creative and a strong communicator who can turn ideas into compelling content
• Is comfortable reaching out to prospective partners, starting conversations, and following up
• Is organized, dependable, and manages their time effectively
• Is happy to pitch in across different tasks as priorities shift
• Is happy, helpful, and humble, and follows through
• Wants to build real marketing and partnership experience alongside experienced people
  

What You’ll Do

Working from a plan shaped with our marketing consultant and senior executives, you'll primarily own two areas: Brand & Content and Partnerships & Community.

Brand & Content

• Written content: draft and publish blogs, emails, newsletters, case studies, customer stories, and sales collateral
• Social & brand: help build ClinicLine's presence across social channels and ensure we are consistently communicating with our market
• Turn ideas from our leadership team, customers, and broader healthcare trends into engaging content
• Coordinate customer testimonials, videos, and other content that showcases the impact ClinicLine is having
• Email marketing: build and send campaigns using our existing tools and content calendar
• Support website updates, marketing materials, presentations, and other brand initiatives

Partnerships & Community

• Identify and develop new partnerships with healthcare organizations, associations, technology companies, and other potential channel partners
• Conduct proactive outreach to prospective partners and help turn initial conversations into meaningful relationships
• Coordinate meetings, follow-ups, co-marketing initiatives, webinars, and joint campaigns
• Trade shows & events: coordinate logistics and materials, attend industry events, engage with prospective customers and partners, and own follow-up
• Research new partnership opportunities, healthcare organizations, associations, and market segments
• Build and maintain an organized partnership pipeline and ensure opportunities continue moving forward
• Support Sales with the inbound and outbound materials and campaigns they need
• Help build repeatable playbooks for brand awareness, partnerships, and clinic acquisition in Canada

This is a hands-on, execution-focused and outward-facing role. You'll spend time creating content and executing campaigns, but you'll also be expected to get out from behind the computer, meet people, build relationships, and represent ClinicLine.

What You Bring

• ~1-3 years of marketing, partnerships, business development, or related experience, or a strong marketing/business education with hands-on exposure through internships, co-ops, or a first role
• Strong writing and communication skills — you can produce clean, clear, compelling copy
• Confident and personable — you're comfortable meeting new people, starting conversations, and representing a company professionally
• Naturally proactive and willing to reach out, follow up, and create momentum
• Creative and able to take an idea or direction and turn it into something engaging
• Working knowledge of content, social media, email marketing, or other digital marketing fundamentals
• Comfortable learning tools like HubSpot, WordPress, Canva, and email platforms, or a track record of picking up new tools quickly
• Organized and reliable — you manage your time well and hit deadlines
• Comfortable being measured on results and working toward clear targets

Experience with AI tools is a plus, but not the focus. Energy, attitude, creativity, reliability, and willingness to learn matter far more.

What It's Like Here

• Small team, real responsibility — your work is visible and it matters
• A highly outward-facing environment with opportunities to meet healthcare leaders, customers, partners, and entrepreneurs
• Direct access to senior leadership, without layers in between
• Priorities shift as we grow, so variety is part of the job
• We measure what we do and talk openly about what's working and what isn't
• Clear direction and support — you won't be left to figure it out alone
  

What We Offer

• A senior marketing consultant and senior executives in your corner — experienced people to shape strategy with, bounce ideas off, and learn from
• Competitive salary + performance-based bonus
• A leadership team with deep experience building and exiting healthcare companies
• Exposure to both marketing and business development, giving you the opportunity to build a much broader skill set than a traditional junior marketing role
• Clear direction, proven playbooks, and hands-on support, without micromanagement
• A real opportunity to help build the ClinicLine brand and partnership network as the company scales
• A path to take on increasing ownership and grow into a senior marketing and partnerships role as you deliver
  

Accessibility & Accommodation

ClinicLine is an equal opportunity employer. We welcome applications from all qualified candidates and are committed to a workplace that reflects the communities we serve. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code, accommodation is available upon request for candidates taking part in all aspects of the recruitment and selection process. If you require accommodation, please let us know at [e-mail] and we'll work with you to meet your needs.