SMPM-Senior Manager, Practice Marketing

Lifemark Health Group; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading health and rehabilitation network in Toronto is seeking a Senior Manager, Practice Marketing to spearhead strategic marketing initiatives. This role involves developing local marketing strategies, leading integrated campaigns, and guiding regional teams with a customer-first approach. The ideal candidate has over 7 years of progressive marketing experience and strong project management skills. This position offers an opportunity to work in a dynamic environment focused on growth and efficiency.

Qualifications

• 7+ years of progressive marketing experience focused on local/regional or multi-location strategy.
• Success in managing integrated marketing programs at a local level while aligning to national approaches.
• A proactive mindset focused on solutions with a customer-first approach.

Responsibilities

• Develop comprehensive local marketing strategies with clear objectives and metrics.
• Lead integrated marketing campaigns, including email, social media, and community presence.
• Act as the primary liaison for regions and clinics, ensuring alignment between marketing initiatives and operational goals.

Skills

Progressive marketing experience

Integrated marketing programs management

Strong project management skills

Exceptional communication skills

Proficiency in Microsoft Office Suite

Education

Degree in Marketing, Business Administration, or Communications

Tools

Zendesk

Asana

Job description

Overview

Senior Manager, Practice Marketing

As an impactful leader within our in-house marketing team, the Senior Manager, Practice Marketing spearheads strategic marketing initiatives to drive business growth across Lifemark’s network of rehabilitation brands and clinics. This role is accountable for developing and executing comprehensive local marketing strategies, enhancing brand visibility, patient acquisition, and clinic performance on a regional scale. You will guide regional and clinic teams in data-driven campaigns across digital and traditional channels, balancing high-level strategic planning with hands-on execution. The ideal candidate thrives in a dynamic, fast-paced, high-growth environment and excels at building strong internal relationships to demonstrate how marketing drives results.

Key Responsibilities

• Develop comprehensive local marketing strategies with clear objectives and metrics.
• Lead integrated marketing campaigns, including email, social media, referral pathways, and community presence.
• Act as the primary liaison for regions and clinics, ensuring alignment between marketing initiatives and operational goals.
• Support the launch and promotion of local initiatives such as new services, clinic openings, rebranding and local events.
• Act as a brand steward by overseeing brand consistency, driving quality and compliance of all marketing materials across multiple platforms and touchpoints.
• Collaborate on clinic refreshes and rebrands to create exceptional in-clinic experiences for patients.
• Lead projects supporting department-wide goals with regional and local rollout initiatives.
• Guide other practice marketing team members in supporting clinics across the network and improve workflows for scalability and transparency.
• Leverage data analytics, market insights, and patient behavior trends to inform marketing strategies and uncover growth opportunities for local practices.

Qualifications & Attributes

• 7+ years of progressive marketing experience focused on local/regional or multi-location strategy.
• Degree in Marketing, Business Administration, Communications, or related field.
• Success in managing integrated marketing programs at a local level while aligning to national approaches.
• Proficient in a range of marketing channels and creating effective marketing plans with an optimized channel mix.
• Strong project management skills and ability to collaborate across functions.
• Exceptional communication skills enabling influence at all organizational levels.
• Proficiency in Microsoft Office Suite and workflow platforms like Zendesk or Asana (or similar).
• A proactive mindset focused on solutions with a customer-first approach.

Inclusion

We are committed to creating an inclusive environment where people from all backgrounds can thrive. Lifemark promotes equal employment opportunities for all job applicants, including those self-identifying as Indigenous peoples, Newcomers to Canada, Women, and Visible minorities.

Accommodation

Accommodations are available on request for all candidates taking part in any aspect of the recruitment and selection process. Email us at talent at lifemark.ca